Apollo.io review
March 11, 2026

Apollo.io review

Kunal Singh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Apollo.io

I use Apollo.io extensively in my work. I have a team of 20 people relying on good quality data and accounts on Apollo.io. Apollo.io is a one-stop solution for accounts when it comes to campaign creation and outreach. We have taken multiple licenses on Apollo.io for fetching accounts, leads, lead email, lead phone numbers and insights. We have integrated Slack and Clay for lead enrichment. Apollo.io does provide verified email IDs with almost 95% accuracy. A similar case with phone numbers.

Pros

  • Email verification
  • Phone verification
  • Lead enrichment
  • Reports and exporting data to and from Apollo.io
  • Integration with LinkedIn and sales navigator
  • Apollo.io understand the fields from csv files very well and organize it accordingly

Cons

  • Sometime phone numbers are not accurate
  • LinkedIn restrict the account because of Apollo.io extension use
  • Tech stacks of accounts is missing, currently its very generic
  • Helped to book 30 meetings in 30 days.
  • It's very easy to learn.
  • We sign our new clients based on the list of accounts in the industry that Apollo.io provides. This gives us a clear picture to identify which industry to target.
I have been using Apollo.io since the beginning. In my previous organization, I was also using it. We have tried Lusha for phone numbers, but the accuracy of phone numbers is very low on Lusha. Apollo.io not only provides phone and email ID, but it also provides a dialer. We have utilized its dialer for making international calls. The pricing of dialer is very competitive and we have used it to scale our outreach further with increased SDRs. We don't require anyother tools for our lead generation agency for data and managing leads. It also provides campaign setup and AI integration for dynamic content.
Apollo.io does have an option for sending dynamic email. Just enter the fields and AI will detect which content to be triggered accordingly. This has saved my team's time to run multiple campaigns. We can now run a single campaign with dynamic content with almost 100% accuracy.
Apollo.io does provide campaign setup help and made my SDRs team's life easier, with the use of lead enrichment, lead distribution, I can manage my team from a single dashboard. It also comes with CRM that helps me navigate the progress on leads and what my SDRs progress.
They are a good platform, however, not a one stop solution. It doesn't come with lead enrichment, or email or phone extraction. All of them are bulk email sending tools. Even using the above tools, I have to use Apollo.io for lead enrichment and extracting email, therefore Apollo.io holds a significant position above them.

Do you think Apollo.io delivers good value for the price?

Yes

Are you happy with Apollo.io's feature set?

Yes

Did Apollo.io live up to sales and marketing promises?

Yes

Did implementation of Apollo.io go as expected?

Yes

Would you buy Apollo.io again?

Yes

I'm working on a project and hired 10 interns for that. I have given them my Apollo.io credentials to extract phone numbers and emails along with data. This has made my life easier as I don't have to go back and forth and assign another rep for extracting emails and phone numbers. Hence, the solution is most appropriate as I don't have to assign another person for extracting email and phone. Another scenario- interns were relying on Apollo.io insights of tech stacks, which is not very accurate and have provided wrong info in their email.

Apollo.io Feature Ratings

Advanced search
9
Identification of new leads
10
List quality
9
List upload/download
9
Ideal customer targeting
9
Load time/data access
9
Contact information
9
Company information
9
Industry information
10
Lead qualification process
10
Smart lists and recommendations
10
Salesforce integration
10
Company/business profiles
10
Alerts and reminders
9
Data hygiene
8
Automatic data refresh
10
Tags
10
Filters and segmentation
10
Sales email templates
10
Append emails to records
10

Comments

More Reviews of Apollo.io