TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AppFollow

    Score8.2 out of 10
    N/AAppFollow in Helsiki offers their software for app store optimization (ASO), as well as replying to app user reviews and ratings.N/A

    Google Trends

    Score8.6 out of 10
    N/AGoogle Trends is a search engine optimization software solution offered by .N/A
    Pricing
    AppFollowGoogle Trends
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AppFollowGoogle Trends
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    AppFollowGoogle Trends
    Considered Both Products
    AppFollow
    No answer on this topic
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    92%
    Would buy again
    12 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    12 Answers
    Happy with the feature set
    No answers on this topic
    92%
    Happy with the feature set
    12 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    86%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    10 Answers
    Features
    AppFollowGoogle Trends
    SEO
    Comparison of SEO features of AppFollow and Google Trends
    Feature
    AppFollow
    10.0
    3 Ratings
    26% above category average
    Google Trends
    6.0
    35 Ratings
    25% below category average
    Keyword analysis10.03 Ratings8.533 Ratings
    Competitive analysis10.02 Ratings8.021 Ratings
    Backlink management00 Ratings5.08 Ratings
    SERP ranking tracking00 Ratings5.013 Ratings
    Page grader00 Ratings5.09 Ratings
    Site audit / diagnostics00 Ratings5.08 Ratings
    Site recommendations00 Ratings5.09 Ratings
    Task management00 Ratings6.24 Ratings
    SEO Channels
    Comparison of SEO Channels features of AppFollow and Google Trends
    Feature
    AppFollow
    9.0
    2 Ratings
    17% above category average
    Google Trends
    6.3
    24 Ratings
    19% below category average
    Local SEO8.01 Ratings6.021 Ratings
    Mobile SEO10.01 Ratings6.016 Ratings
    Global SEO9.01 Ratings7.024 Ratings
    Social SEO00 Ratings6.015 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of AppFollow and Google Trends
    Feature
    AppFollow
    10.0
    2 Ratings
    17% above category average
    Google Trends
    6.0
    11 Ratings
    33% below category average
    Multi-domain support10.01 Ratings6.05 Ratings
    Integration with web analytics tools10.02 Ratings6.011 Ratings
    Best Alternatives
    AppFollowGoogle Trends
    Small Businesses
    Serpstat
    Score9.9 out of 10
    Serpstat
    Score9.9 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Search Console
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AppFollowGoogle Trends
    Likelihood to Recommend
    9.0
    (3 ratings)
    8.5
    (35 ratings)
    Usability
    -
    (0 ratings)
    7.0
    (3 ratings)
    Support Rating
    10.0
    (1 ratings)
    6.4
    (6 ratings)
    User Testimonials
    AppFollowGoogle Trends
    Likelihood to Recommend
    AppFollow
    AppFollow is well suited if you only operate in a few app store countries and don't have a high volume of keywords that you are looking to rank for. This is, of course, the free plan. Besides that AppFollow is well suited for communication with other apps - they have an open API and other connections to a ton of third-party analytical tools.
    Incentivized
    Read full review
    Google
    Google Trends is great for research and planning, to analyse keyword demand and associated costs. It really does help plan to capture consumer demand. It can be a little tricky to use, as the UX design isn't brilliant, so you'll need to learn how to navigate the website.
    Incentivized
    Read full review
    Pros
    AppFollow
    • Imports reviews to Zendesk.
    • Provides date specific reporting.
    • Allows you to quickly see positive and negative reviews.
    • Allows you to track how your responses are affecting your review score.
    Incentivized
    Read full review
    Google
    • I love how Google Trends presents the popularity of a specific query by location. For example, my product may be more popular or more "searched" in a specific state or city. This helps a lot for direct mail campaigns or any sort of in-person marketing efforts like events or pop-ups. You could use the information from Google Trends to decide what locations will be more receptive of your product/industry or you could see where people have little to no interest and build a brand awareness campaign focusing on those areas.
    • Another great feature within Google Trends is that it shows "Related Queries", which are basically suggestions of better keywords or phrases to incorporate into your content. If you search for data on a keyword you're using that's too broad (your content won't stand out among other web pages) or too narrow (not many potential customers are searching that keyword or phrase), Google Trends will suggest a related keyword or phrase that is more appropriate or trending at the moment. You could go back and incorporate these phrases into your content so that it's more likely to be found on search engines.
    • Within the Google Trends "Related Topics" section, you can choose whether you want to see topics that are "Top" or "Rising". I like this feature because looking at a "Rising" topic can help you create content that's more likely to be seen - especially if you're a beginner. Most topics that are in the "Top" category can have thousands of web pages that you're competing against and you can feel like your content is drowning. But the topics in the "rising" category can be great for newer sites that haven't developed authority online yet. You can write on one of these topics and be one of the first sites to create content on that topic, which gives you a head start over other sites.
    • Google Trends "Categories" is also a great feature. If you don't have any content ideas for your website, you can easily find inspiration by selecting a category that's relevant to your industry. The top keywords or topics will come up and you can create content on those topics to increase your number of web visitors. For example, if you work in the fashion industry and you don't have content ideas, you can have Google Trends generate data for the "Beauty & Fitness" or "Shopping" categories to see what's trending. Google will tell you if a specific brand, person, or event is trending and you could write an article based on one of those trends. Since people are searching for that topic, your content will be seen. This is a great way to create timely content even if you're new to an industry or simply haven't kept up with it.
    Incentivized
    Read full review
    Cons
    AppFollow
    • Analytic tool for organic traffic
    • Add more countries
    • App Featuring for Google Play
    Incentivized
    Read full review
    Google
    • It would be nice to have breadcrumbs available so that I can go backward in a particular search. One I click a topic and then click the related terms two or three times, I find that I'm so far down the rabbit hole that the "Back" button in my browser is a really inconvenient way to find my way back to a certain stage of my search. If there were breadcrumbs I could jump directly back to a particular stage and chase another rabbit from there.
    • It's easy to get lost searching in here for an extended period of time. I would be nice to be able to print a report of my whole session when I have finished.
    • It would be nice to have a Top Tends board of job searches or other information related to jobs that are currently popular Google searches.
    Incentivized
    Read full review
    Usability
    AppFollow
    No answers on this topic
    Google
    Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
    Incentivized
    Read full review
    Support Rating
    AppFollow
    Fast and supportive feedback from support. They usually answer the same day. They have webinars and updates about new features for their clients.
    Incentivized
    Read full review
    Google
    I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
    Incentivized
    Read full review
    Alternatives Considered
    AppFollow
    While App Annie is extremely robust and pulls in data from acquisition channels, app stores, and elsewhere, it can be quite overwhelming at times. If you are looking for more simple and just keyword positioning then definitely look at AppFollow. Apart from the two platforms themselves, I've had numerous contact experiences with both AppFollow and App Annie. The winner is definitely AppFollow with a less aggressive approach and a higher willingness to go above and beyond to make sure all questions are answered. With App Annie I was bombarded with a ton of sleazy, sales emails to purchase their product.
    Incentivized
    Read full review
    Google
    Google Trends is a great place to start in the content curation, content research, blog post writing, and resource page creation process. It is not, however, a place to do serious SEO optimization. Tools like Moz, or Analytics SEO would be a better place to go after you do initial research on Google Trends to dial in your keywords, and optimize content for search engines.
    Incentivized
    Read full review
    Return on Investment
    AppFollow
    • Increased efficiency.
    • Allows us to respond to reviews faster.
    • Allows us to target negative reviews when an update is made.
    Incentivized
    Read full review
    Google
    • Google Trends has shown me when a keyword is no longer working for my website so that I can adjust the content accordingly.
    • It shows me seasonal differences so I can adjust my PPC budgets to be on pace with the trends.
    Incentivized
    Read full review
    ScreenShots