AppFollow vs. SpyFu

AppFollow is well suited if you only operate in a few app store countries and don't have a high volume of keywords that you are looking to rank for. This is, of course, the free plan. Besides that AppFollow is well suited for communication with other apps - they have an open API and other connections to a ton of third-party analytical tools.

Incentivized

If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.

Incentivized

• Imports reviews to Zendesk.
• Provides date specific reporting.
• Allows you to quickly see positive and negative reviews.
• Allows you to track how your responses are affecting your review score.

Incentivized

• Keeping a tab on competitors organic and inorganic activities
• Helps identify where the competitor is getting the backlinks from.
• Identify competitors top content and the keywords that's bringing them traffic
• Get proper information of their current and past ADS run on Google.

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• Analytic tool for organic traffic
• Add more countries
• App Featuring for Google Play

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• As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
• When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.

Incentivized

Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.

Fast and supportive feedback from support. They usually answer the same day. They have webinars and updates about new features for their clients.

Incentivized

SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.

Incentivized

While App Annie is extremely robust and pulls in data from acquisition channels, app stores, and elsewhere, it can be quite overwhelming at times. If you are looking for more simple and just keyword positioning then definitely look at AppFollow. Apart from the two platforms themselves, I've had numerous contact experiences with both AppFollow and App Annie. The winner is definitely AppFollow with a less aggressive approach and a higher willingness to go above and beyond to make sure all questions are answered. With App Annie I was bombarded with a ton of sleazy, sales emails to purchase their product.

Incentivized

I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.

Incentivized

• Increased efficiency.
• Allows us to respond to reviews faster.
• Allows us to target negative reviews when an update is made.

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• Helping us track our ranking.
• It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
• You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!

Incentivized