Adjust by AppLovin vs. Nielsen Marketing Mix Modeling

Adjust by AppLovin

Adjust by AppLovin

27 Reviews and Ratings

Nielsen Marketing Mix Modeling

Nielsen Marketing Mix Modeling

2 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adjust	Score 8.1 out of 10	N/A	Adjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support. In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a marketing software platform providing developers with an integrated set of solutions to solve their mission-critical functions like user acquisition,…	N/A
Nielsen Marketing Mix Modeling	Score 1.0 out of 10	N/A	Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite.	N/A

Pricing

Adjust by AppLovin

Nielsen Marketing Mix Modeling

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Adjust	Nielsen Marketing Mix Modeling
Free Trial
Yes	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Adjust by AppLovin	Nielsen Marketing Mix Modeling
Top Pros	Pro Mobile app Pro New users Pro Marketing tools	No answers on this topic
Top Cons	Minus Not very easy Minus Requires additional Minus Easy to navigate	Minus Touch points

Best Alternatives
	Adjust by AppLovin	Nielsen Marketing Mix Modeling
Small Businesses	Smartlook Score 8.5 out of 10	Firebase Score 8.4 out of 10
Medium-sized Companies	Flurry Analytics Score 9.0 out of 10	Firebase Score 8.4 out of 10
Enterprises	Flurry Analytics Score 9.0 out of 10	Piano Analytics Score 8.1 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Adjust by AppLovin	Nielsen Marketing Mix Modeling
Likelihood to Recommend	7.7 (6 ratings)	1.0 (1 ratings)
Likelihood to Renew	8.0 (1 ratings)	- (0 ratings)
Support Rating	6.0 (1 ratings)	- (0 ratings)

User Testimonials
	Adjust by AppLovin	Nielsen Marketing Mix Modeling
Likelihood to Recommend	AppLovin According to my experience, I was able to integrate the Adjust by AppLovin to my marketing channels so that I made better and more detailed measurements for our apps. It was working with other 3rd party and marketing platforms very well. We analyzed the customer journey better after they downloaded or deleted the app. And user information is not kept inside the app makes it very trustable. Incentivized Verified User Anonymous Read full review	Nielsen Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Pros	AppLovin Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns. Tracking in-app actions on our mobile campaigns. Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs, Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after. Incentivized Verified User Anonymous Read full review	Nielsen Access to FB impressions. TapAd device graph for stitching device ids to web cookies. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Cons	AppLovin UI is very confusing and needs a refresh. Reports are very limited and need more granularity. Onboarding program for agencies lacks concrete information. Incentivized Verified User Anonymous Read full review	Nielsen Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion). Inflated clicks. No connectors to import cost from media partners. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Likelihood to Renew	AppLovin We are happy to use Adjust by AppLovin in our measurements and effects on the business, so the company would like to renew our use. Incentivized Verified User Anonymous Read full review	Nielsen No answers on this topic
Support Rating	AppLovin Adjust Attribution is great on Amplitude if tagged/integrated right. Incentivized EC EL mehdi CHIAR growth Manager Read full review	Nielsen No answers on this topic
Alternatives Considered	AppLovin I would recommend AppsFlyer over Adjust, as they have a better UI, clearer solutions, and better customer success than Adjust. Regarding Singular, Adjust is lagging behind the reporting tools and analytics. Incentivized Verified User Anonymous Read full review	Nielsen VisualIQ is 1 of 2 partners only that have access to FB impressions. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Return on Investment	AppLovin It has helped us stop fraud, improving ROI. Cheaper than the competition improving ROI. Helped us identify non performing media channels, improving ROI. Incentivized Verified User Anonymous Read full review	Nielsen We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
ScreenShots	Adjust Screenshots