AppLovin is a mobile advertising optimization platform from the company of the same name headquartered in California.
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AppLovin MAX
Score 8.9 out of 10
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MoPub was a mobile ad server owned by Twitter since the September 2013 acquisition, acquired by AppLovin, and now part of the MAX mediation platform. MAX gives users a diverse set of auctions for supply.
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Unity
Score 9.4 out of 10
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Unity Technologies headquartered in San Francisco offers the Unity real-time 3D and 2D development platform.
$200
per person/per month
Pricing
AppLovin Exchange (ALX)
AppLovin MAX
Unity
Editions & Modules
No answers on this topic
No answers on this topic
Enterprise
$200
per person/per month
Plus
$399
per person/per year
Pro
1,800
per person/per year
Personal
Free
Offerings
Pricing Offerings
AppLovin Exchange (ALX)
AppLovin MAX
Unity
Free Trial
No
No
No
Free/Freemium Version
No
No
No
Premium Consulting/Integration Services
No
No
No
Entry-level Setup Fee
No setup fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
AppLovin Exchange (ALX)
AppLovin MAX
Unity
Considered Multiple Products
AppLovin Exchange (ALX)
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Chose AppLovin Exchange (ALX)
Of all of the competitors above, AppLovin is the one that is more focused on gaming and that has a better pool of users in terms of conversion rate. While PubMatic and Magnate offer better solutions for CTV, AppLovin is better than InMobi and MoPub regarding in-app formats and …
AppLovin has focused and put resources into the gaming vertical. They have found a niche space where they can dominate the marken and they have been investing in it to become the market leaders. Contrary to other ad tech players that want to be in every market, they have …
AppLovin is more focused on high impact formats instead of other exchanges that are more focused on banners and standard sizes. Also, their fraud controls are much more strict, which is a great advantage.
MoPub is an SSP that can help you explain the benefits (and hurdles) of programmatic advertising to the client and that is a big help in markets that are not very developed. Other exchanges are too big and they don't put a lot of focus on customer service but MoPub is different …
AppLovin is particularly well suited for gaming campaigns where it is really hard to reach users and you need formats like the rewarded video to keep users engaged with your ad. I would not recommend it for branding campaigns as their formats are more performance-focused and the inventory is expensive so unless you are trying to reach the desired CPA, it would not be worth it to pay that much for ad placement.
They have the lowest eCPM of any network. We're using them based on their team's advice, thus their eCPM isn't quite as high as their benchmarks. Since MoPub was retired, we have not seen the same eCPMs as previously, particularly in the US, which was their primary market.
Unity is excellent for 2D and 3D games and educational experiences. It is well-suited for VR and AR development. It is also a great platform for mobile games. It is less-suited for non-game purposes (although it can certainly be used for those as well), or educational experiences. It is also less-suited for AR experiences that are highly complex, where you will probably want to write the native code in Android Studio or Xcode, as the case may be. It is theoretically less-suited for cases where performance is a huge concern as well, although, in my experience, performance has never been a problem.
Unity is a multiplatform game engine. It has more than 20 options for exporting your game, ranging from desktop, mobile, console, web and, lately, VR and AR. Unity was one of the first game engines able to export games playable on internet browsers and it helped to cement the World Wide Web as a place fit for gaming.
Unity has a very smooth learning curve for beginners. It is easy to start and soon you are seeing some tangible results of your efforts. The game engine has all sorts of helpers and shortcuts to facilitate some frequent tasks in game development.
Another of Unity's advantage is the access to Assets Store from within the game engine, allowing the user to import instantly objects, scripts and textures from the store into their projects. Such easy access to these elements from inside a project greatly enhances speed production and is particularly helpful to beginners.
AppLovin has been a great partner for us. We have used them through our DSP and gotten great results with them. Their focus is on monetizing publishers' inventory and they could put more resources into their standalone service as an SSP to make sure DSPs can consider them strategic partners for the long term.
MoPub is a great SSP. It is a trusted partner that can help you scale campaigns as well as educate the client about the benefits of programmatic advertising. They have a lot of inventory and a great support team. I wouldn't say they are perfect because reporting is not very good and some billing issues are not as transparent as they should be.
It's actually incredibly easy to use given the complex tasks you have. Once you learn the various windows it becomes second nature. Compared to something like Blender (which I would probably rate as a 2 on usability), the learning curve of Unity is a breeze! The only improvements I can think of would be to streamline some common workflows so you don't have to dig through menus to find them.
AppLovin's support team is their weakest point. They are not very responsive and they tend to provide solutions that do not fix the problem. It seems like they will only be proactive if you are a very big client and by doing that they are preventing the rest of the client base from increasing spend on their platform and growing their accounts
MoPub's support is really good. Their team is knowledgeable on their product and the programmatic ecosystem in general and they are very helpful. The only 2 things that I would point out would be that their response times are not very fast and that there is a lot of rotation on the account management team.
I have not had to use Unity's support extensively. This is likely because there is so much documentation and so many classes available for free online. Due to this, there is little need for support. They were very responsive when I requested educational licensing. Setting it up and providing it all quickly.
Of all of the competitors above, AppLovin is the one that is more focused on gaming and that has a better pool of users in terms of conversion rate. While PubMatic and Magnate offer better solutions for CTV, AppLovin is better than InMobi and MoPub regarding in-app formats and inventory.
We've been attempting to make AppLovin Max perform the same way as MoPub had for us. The value we get from AppLovin Max differs from the ROI we get from other mediation platforms. We keep convincing ourselves that AppLovin Max will eventually function similarly to MoPub.
We love utilizing unreal engines but we seem to have a better use case for the architectural visualization side of things. This has given us the ability to find better more photo-realistic assets from not only the marketplace but 3rd party sites that have a unity bases file to work off of.
