AppLovin Exchange (ALX) vs. ironSource vs. Proxmox VE

AppLovin is particularly well suited for gaming campaigns where it is really hard to reach users and you need formats like the rewarded video to keep users engaged with your ad. I would not recommend it for branding campaigns as their formats are more performance-focused and the inventory is expensive so unless you are trying to reach the desired CPA, it would not be worth it to pay that much for ad placement.

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Very good to scale Android apps in US or MX. I wouldn't use it for scaling iOS Apps in Latin America as they have a very small inventory. The platform is super easy to use and start launching ads. We use it as a complement to Appsflyer.

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We used Proxmox to implement private cloud services, for clusters
of a small number of servers, from 3 to 11 with and without high
availability. Allways with ZFS file systems, and we used to install the
root pool in SSDs mirrored and use other pools with RAID 10 in groups of
four, for the virtual machines and containers, for the backups and snapshots, we used magnetic disks with RAID 10, in groups of four. Do
not use an even number of servers because does not facilitates the
implementation of High Availability, because the corosync service must
have an odd number of servers to detect a failed server for the quorum
system. We used a variety of servers, from clone PCs with AMD Ryzen with 6 cores and 12 threads with 64 GB of RAM no ECC, to high end servers with 64 cores and 128 threads per cpu and 2 cpus per server, with AMD EPYC Rome or Milan, 2 terabytes of RAM ECC.

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• ROI
• Growth
• Monetization

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• Dedicated account manager to keep things running smoothly and provide feedback weekly
• Great reach of publishers
• Large verity of ad formats

• BackUp System, provides extensive propiertes and verifications. An exclusive server for BackUp Administration (PBS)
• Hardware Customization. You can select several properties to adapt the hardware to your needs
• Easy administration. You will be able to manage the server with easily accessible tools such as the web console and usage statistics.
• Certificates Administration.

• Their support is very slow.
• Inventory prices can be a bit high.
• They need better anti-fraud controls.

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• Not enough anti-fraud controls
• Not enough inventory on small countries
• CPMs are quite expensive

• The web UI does not work as well on mobile devices. It is useable, but a mobile optimised / responsive UI would be nice to have. There is a mobile app, so that may alleviate this issue, but I have not yet tried it.
• Support in the community forums could be better. There are paid support plans, but new users trying out the software will not have access to this. Answers to questions can sometimes be terse, and I can imagine this may put some people off.
• The wiki is a bit hit and miss with certain topics. I've often seen outdated or missing information, and the whole thing looks like it could do with some polish. I'd love to see it opened up for the community to add to.

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Proxmox VE provides the most capable, yet stable virtualization platform in the market today. Licensing options are also competitive and cost-effective for support, and support is extremely fast and knowledgable of getting issues resolved as quickly and soundly as possible.

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AppLovin has been a great partner for us. We have used them through our DSP and gotten great results with them. Their focus is on monetizing publishers' inventory and they could put more resources into their standalone service as an SSP to make sure DSPs can consider them strategic partners for the long term.

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The interface is easy to use for most of it, but still lacks screens for some configurations. Also, a few of the screens are not as intuitive as they could be. This is specially true with disk and network configuration, where some graphic/visual representations of the configurations would be very useful

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Proxmox VE's ha-cluster functionality is very much improved, though does have a not-very-often occurrence of failure. In a 2-node cluster of Proxmox VE, HA can fail causing an instance that is supposed to migrate between the two nodes stop and fail until manually recovered through the command-line tools provided. Other than this, the HA clustering capability of Proxmox VE has proven to be reliable in 3 or more clustered environments with much less chance of these failures to occur.

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Proxmox VE's interfacing is always fast to load, both the Web interface and the command-line tool interfaces. Reporting is practically real time almost all the time, and you can see everything in mere seconds, easily able to identify if something is wrong or it everything is in tip-top shape as always desired

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AppLovin's support team is their weakest point. They are not very responsive and they tend to provide solutions that do not fix the problem. It seems like they will only be proactive if you are a very big client and by doing that they are preventing the rest of the client base from increasing spend on their platform and growing their accounts

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They are fast, understanding, very intelligent, know their product very well, fast, responsive, and concise. Need I say more?

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It worked, was easy and super fast to deploy, and provided everything we needed in a matter of minutes

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Of all of the competitors above, AppLovin is the one that is more focused on gaming and that has a better pool of users in terms of conversion rate. While PubMatic and Magnate offer better solutions for CTV, AppLovin is better than InMobi and MoPub regarding in-app formats and inventory.

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ironSource has more reach in the USA than other players that are focused on smaller geos. I would also say that Google is a big competitor with its DV360 and we use them as well, but ironSource is more focused on branding and Google provides more options for campaigns that have multiple objectives.

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Proxmox VE is cheaper than VMware, especially upscaling an HA architecture. Compared with other free or less expensive solutions, Proxmox VE is high compatible with more types of hardware solutions and more VM types. From my point of view, Proxmox VE has no competitor at the same price level, it offers the most complete and production-ready HA solution.

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Proxmox VE provides everything you need to quickly add new storage mediums, network and local, as well as networking interfaces, such as using Linux standard bridges and now Open-vSwitch bridges which can be even more scalable than before. Proxmox VE 4.0 dropped support for OpenVZ in favor of the more well supported and native LXC and made an upgrade path to it very simple.

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• It has had a positive impact on my business objectives
• It has helped me grow exponentially
• It has provided a way for me to expand my business

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• It help us scale some apps.
• Sometimes it doesn't deliver at the set targets.

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• Due to the open source nature of Proxmox, we have no licensing costs while training our employees
• We've migrated 100% of our clients to Proxmox and have found improved uptime, and flexibility.
• In the 10 years of using Proxmox, we've yet to lose any data or not be notified of backup issues.

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