AppNexus vs. Perfect Audience

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AppNexus
Score 6.8 out of 10
N/A
AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]N/A
Perfect Audience
Score 8.0 out of 10
N/A
N/AN/A
Pricing
AppNexusPerfect Audience
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AppNexusPerfect Audience
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AppNexusPerfect Audience
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AppNexus
8.5
8 Ratings
11% above category average
Perfect Audience
8.0
1 Ratings
5% above category average
Data Transfer8.06 Ratings8.01 Ratings
DSP integration9.08 Ratings8.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AppNexus
8.0
8 Ratings
1% above category average
Perfect Audience
8.4
1 Ratings
6% above category average
Ad campaign creation8.08 Ratings8.01 Ratings
Ad deployment9.07 Ratings9.01 Ratings
Display advertising7.07 Ratings9.01 Ratings
Ad display and retargeting segmentation8.07 Ratings8.01 Ratings
Sequence targeting8.07 Ratings8.01 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AppNexus
8.1
9 Ratings
4% above category average
Perfect Audience
8.3
1 Ratings
7% above category average
Ad dashboards9.09 Ratings8.01 Ratings
Ad performance reports7.09 Ratings9.01 Ratings
Ad conversion tracking8.08 Ratings9.01 Ratings
Ad attribution reporting8.08 Ratings8.01 Ratings
Cross-channel ad management9.08 Ratings8.01 Ratings
Ad forecasting and optimization8.08 Ratings8.01 Ratings
Best Alternatives
AppNexusPerfect Audience
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.7 out of 10
Google Ad Manager
Google Ad Manager
Score 8.7 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.0 out of 10
The Trade Desk
The Trade Desk
Score 7.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.5 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AppNexusPerfect Audience
Likelihood to Recommend
8.0
(16 ratings)
8.0
(1 ratings)
Likelihood to Renew
4.0
(6 ratings)
-
(0 ratings)
Usability
5.0
(2 ratings)
9.0
(1 ratings)
Availability
10.0
(2 ratings)
-
(0 ratings)
Performance
10.0
(2 ratings)
-
(0 ratings)
Support Rating
6.0
(2 ratings)
6.0
(1 ratings)
Online Training
2.0
(1 ratings)
-
(0 ratings)
Implementation Rating
5.0
(2 ratings)
-
(0 ratings)
Configurability
5.0
(1 ratings)
-
(0 ratings)
Ease of integration
5.0
(1 ratings)
-
(0 ratings)
Product Scalability
5.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
6.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
4.0
(1 ratings)
-
(0 ratings)
User Testimonials
AppNexusPerfect Audience
Likelihood to Recommend
AppNexus
Appnexus is specifically well suited for CTV campaigns. They have the full technology stack to help you scale campaigns in any format, whether you need a lot of volume in traditional formats like banners and interstitials or if you need high-impact formats like video and other alternatives. Appnexus has a very strong set of unique publishers which makes it a great DSP for branding campaigns.
Read full review
Marin Software
I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
Read full review
Pros
AppNexus
  • As per my experience they have strong support personnel. Solving the issues as and when required.
  • We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
  • They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.
Read full review
Marin Software
  • Great to up your inbound marketing game
  • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
  • Can customize each ad easily
Read full review
Cons
AppNexus
  • The platform is incredibly complex and requires a great deal of understanding of how the platform works that caught us by surprise.
  • The wiki is not enough and when we resorted to reaching out to AppNexus it was a nuisance of having several emails going back and forth.
  • No phone support is offered which would have made several things easier than exchanging confusing emails.
  • Video inventory is still not implemented.
Read full review
Marin Software
  • Constantly left Googling how to do things because the system is sometimes confusing
  • Weak native reporting
  • Landing page editor needs work
Read full review
Likelihood to Renew
AppNexus
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
Read full review
Marin Software
No answers on this topic
Usability
AppNexus
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
Read full review
Marin Software
The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
Read full review
Reliability and Availability
AppNexus
I've never had any problems with appnexus - the software is always available
Read full review
Marin Software
No answers on this topic
Performance
AppNexus
Yes, everything works great in that sense
Read full review
Marin Software
No answers on this topic
Support Rating
AppNexus
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
Read full review
Marin Software
The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
Read full review
Online Training
AppNexus
Online training are not user friendly and not easy to understand
Read full review
Marin Software
No answers on this topic
Alternatives Considered
AppNexus
The TTD platform seems to have better CTV/OLV inventory, so that is typically preferred over AppNexus (APN). Usually, if clients have an internal desk, they will use TTD, which can often lead to us bidding against them, which is also another benefit of running campaigns within AppNexus (APN). Google DSP is typically used to increase the scale for display and build larger re-messaging pools.
Read full review
Marin Software
I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
Read full review
Scalability
AppNexus
Because it's a great DSP but not the best
Read full review
Marin Software
No answers on this topic
Return on Investment
AppNexus
  • The 1 USD audit fee makes it very hard to A/B test creatives and improve performance, hurting ROI.
  • We have been able to reach some users that we weren't able to get before, increasing spending, which is good for ROI.
  • We can run campaigns on TV, which is a big boost for the business, and very ROI positive.
Read full review
Marin Software
  • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
  • Re-marketing features have been superior to AdWords.
Read full review
ScreenShots