AppsFlyer vs. Kahuna Mobile Marketing (discontinued)

Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.

Incentivized

Well suited to boost customer engagement, to push for promotions, to send notifications, to do general customer relationship management, to analyze engagement patter, and to test for the best times to engage users to perform specific actions. It is not a CRM tool, so it cannot do in-depth customer relationship management. If users did not perform the required/intended action, it is not possible to see where the user deviated to. It is not a traffic or user behavior tracker, so it is not the most analytical tool to get detailed user behavior insights.

Incentivized

• Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
• Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
• The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.

Incentivized

• Easy UI to create messages.
• Intelligence (machine learning models) to send messages at the right time and to test different samples/cohorts.
• Very responsive sales and customer service.

Incentivized

• Supports download of only 200K rows of raw data for in-app events
• Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
• Custom reports are limited.
• Need to download raw data for deeper analysis
• Cannot look into parameter level events without raw reports

Incentivized

• Additional reporting and analytics were introduced later but as a premium service.

Incentivized

AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)

Incentivized

The UI can be used by anyone with a little understanding of the business. However, may features are somehow hidden and the UI is a bit confusing for beginners. It's not so easy to know where each feature is. It is also not easy to figure out how certain values are calculated.

Incentivized

Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.

Incentivized

Appsflyer is generally a more comprehensive and robust platform offering advanced analytics, detailed attribution, and strong fraud prevention features compared to its competition in the market. Also, Appsflyer is a pretty old and well-known name in the market.

Incentivized

These are the few names that I remember, but there were also a few smaller players. Kahuna offered the required features at the best pricing, their team is also very responsive in terms of reaching out, answering questions and resolving issues. The others were either too expensive or carried too many other features that we did not require.

Incentivized

• Allows us to make sure that we're meeting our advertiser's performance and optimize accordingly. Which keeps our business on going.
• Allows us to stop spend on inventory that's not performing well to save money on those placements.
• Allows us to identify fraudulent inventory and get our money back from our traffic sources.

Incentivized

• Achieve 36x uplift in the number of buyers and sellers who returned.
• Hit 42% conversion rate.
• Got an additional 10% of monthly active users.

Incentivized