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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apptivo

    Score9 out of 10
    N/AApptivo provides small and medium sized businesses with applications that include CRM, project management and invoicing solutions.

    $10

    Per User per Month

    Insightly

    Score7.8 out of 10
    N/AInsightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.

    $348

    per year per user

    Surfe

    Score8.2 out of 10
    N/ASurfe is a lead gen tool used to add contacts, manage deals and pipelines straight from LinkedIn, and move this data into a CRM. Without tab-switching or manual data entry, Surf makes CRM fields accessible on LinkedIn, and users can input information, create new fields, and edit existing ones, while syncing this to a connected CRM in real-time. Surfe also helps users to save time by adding prospects from LinkedIn with a click of a button directly from their profile, and it does that without…

    $23

    per year per seat

    Pricing
    ApptivoInsightlySurfe
    Editions & Modules
    Premium
    $10
    Per User per Month
    Ultimate
    $25
    Per User per Month
    Starter
    Free
    Per User per Month
    Enterprise
    N/A
    Plus
    $29
    per month (billed annually) per user
    Professional
    $49
    per month (billed annually) per user
    Enterprise
    $99
    per month (billed annually) per user
    Free
    $0
    Basic
    $23
    per year per seat
    Professional
    $29
    per year per seat
    Business
    $59
    per year per seat
    Offerings
    Pricing Offerings
    ApptivoInsightlySurfe
    Free Trial
    YesYesYes
    Free/Freemium Version
    NoNoYes
    Premium Consulting/Integration Services
    YesYesNo
    Entry-level Setup FeeOptionalNo setup feeNo setup fee
    Additional Details——Prices are for annual subscriptions. Monthly subscriptions are available. No credit card is needed for the trial and free.
    More Pricing Information
    Community Pulse
    ApptivoInsightlySurfe
    Considered Multiple Products
    Apptivo Inc
    No answer on this topic
    Unbounce
    Chose Insightly
    Insightly CRM could stand to offer more functionality for larger organizations. But what Insightly CRM does, it does very well, with a few minor caveats. The user interface (UI) is easy to follow, and there are plenty of customizations and integrations. However, it cannot …
    Incentivized
    Chose Insightly
    It does everything that the above products do but it does them better and with more ease of use. The user interface is easy to follow and there are plenty of customizations that are available. We selected it specifically for this purpose since we have a wide variety of …
    Incentivized
    Chose Insightly
    For me, Insightly works for the Basic price point subscription (lucky to have been on this subscription level before they closed it to new customers). Also, like the Gmail interface and the ability to manage both sales and projects.
    Incentivized
    Surfe
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    88%
    Would buy again
    117 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    94%
    Delivers good value for the price
    103 Answers
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    88%
    Happy with the feature set
    117 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    88%
    Lived up to sales and marketing promises
    72 Answers
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    90%
    Implementation went as expected
    86 Answers
    No answers on this topic
    Features
    ApptivoInsightlySurfe
    Sales Force Automation
    Comparison of Sales Force Automation features of Apptivo and Insightly and Surfe
    Feature
    Apptivo
    7.7
    4 Ratings
    2% below category average
    Insightly
    7.4
    423 Ratings
    6% below category average
    Surfe
    -
    Ratings
    Customer data management / contact management10.04 Ratings8.2405 Ratings00 Ratings
    Workflow management6.82 Ratings7.2372 Ratings00 Ratings
    Territory management4.51 Ratings7.390 Ratings00 Ratings
    Opportunity management10.03 Ratings8.2368 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)9.14 Ratings7.3379 Ratings00 Ratings
    Contract management10.02 Ratings6.521 Ratings00 Ratings
    Quote & order management7.43 Ratings7.275 Ratings00 Ratings
    Interaction tracking1.81 Ratings7.2333 Ratings00 Ratings
    Channel / partner relationship management9.13 Ratings7.724 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Apptivo and Insightly and Surfe
    Feature
    Apptivo
    9.7
    4 Ratings
    23% above category average
    Insightly
    7.1
    13 Ratings
    8% below category average
    Surfe
    -
    Ratings
    Case management9.14 Ratings7.011 Ratings00 Ratings
    Call center management10.02 Ratings7.28 Ratings00 Ratings
    Help desk management10.03 Ratings7.19 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Apptivo and Insightly and Surfe
    Feature
    Apptivo
    10.0
    3 Ratings
    26% above category average
    Insightly
    7.2
    330 Ratings
    7% below category average
    Surfe
    -
    Ratings
    Lead management10.03 Ratings6.8314 Ratings00 Ratings
    Email marketing10.03 Ratings7.7263 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Apptivo and Insightly and Surfe
    Feature
    Apptivo
    8.9
    4 Ratings
    14% above category average
    Insightly
    6.8
    406 Ratings
    12% below category average
    Surfe
    -
    Ratings
    Task management8.34 Ratings7.1392 Ratings00 Ratings
    Billing and invoicing management9.13 Ratings6.039 Ratings00 Ratings
    Reporting9.14 Ratings7.3342 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Apptivo and Insightly and Surfe
    Feature
    Apptivo
    10.0
    2 Ratings
    27% above category average
    Insightly
    7.6
    367 Ratings
    1% below category average
    Surfe
    -
    Ratings
    Forecasting10.02 Ratings7.092 Ratings00 Ratings
    Pipeline visualization10.02 Ratings7.9344 Ratings00 Ratings
    Customizable reports10.02 Ratings7.8331 Ratings00 Ratings
    Customization
    Comparison of Customization features of Apptivo and Insightly and Surfe
    Feature
    Apptivo
    7.2
    3 Ratings
    6% below category average
    Insightly
    7.5
    369 Ratings
    2% below category average
    Surfe
    -
    Ratings
    Custom fields5.73 Ratings8.4368 Ratings00 Ratings
    Custom objects6.63 Ratings7.7126 Ratings00 Ratings
    API for custom integration9.12 Ratings7.3195 Ratings00 Ratings
    Scripting environment00 Ratings6.86 Ratings00 Ratings
    Security
    Comparison of Security features of Apptivo and Insightly and Surfe
    Feature
    Apptivo
    10.0
    4 Ratings
    17% above category average
    Insightly
    7.6
    316 Ratings
    10% below category average
    Surfe
    -
    Ratings
    Single sign-on capability10.04 Ratings7.8282 Ratings00 Ratings
    Role-based user permissions10.04 Ratings7.4217 Ratings00 Ratings
    Platform
    Comparison of Platform features of Apptivo and Insightly and Surfe
    Feature
    Apptivo
    7.9
    4 Ratings
    4% above category average
    Insightly
    5.9
    328 Ratings
    25% below category average
    Surfe
    -
    Ratings
    Mobile access7.94 Ratings5.9328 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of Apptivo and Insightly and Surfe
    Feature
    Apptivo
    -
    Ratings
    Insightly
    7.4
    90 Ratings
    1% below category average
    Surfe
    -
    Ratings
    Social data00 Ratings6.825 Ratings00 Ratings
    Social engagement00 Ratings8.078 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Apptivo and Insightly and Surfe
    Feature
    Apptivo
    -
    Ratings
    Insightly
    6.4
    159 Ratings
    16% below category average
    Surfe
    -
    Ratings
    Marketing automation00 Ratings7.7159 Ratings00 Ratings
    Compensation management00 Ratings5.14 Ratings00 Ratings
    Best Alternatives
    ApptivoInsightlySurfe
    Small Businesses
    Salesflare
    Score10 out of 10
    Salesflare
    Score10 out of 10
    Affinity CRM
    Score9.2 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    Kintone
    Score9.7 out of 10
    Podium
    Score7 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    Oracle Sales
    Score8.9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    ApptivoInsightlySurfe
    Likelihood to Recommend
    9.0
    (4 ratings)
    7.8
    (444 ratings)
    10.0
    (1 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.7
    (36 ratings)
    -
    (0 ratings)
    Usability
    9.1
    (3 ratings)
    7.5
    (180 ratings)
    -
    (0 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (6 ratings)
    -
    (0 ratings)
    Performance
    -
    (0 ratings)
    7.9
    (25 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (2 ratings)
    8.9
    (34 ratings)
    -
    (0 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (8 ratings)
    -
    (0 ratings)
    Implementation Rating
    3.6
    (1 ratings)
    8.2
    (26 ratings)
    -
    (0 ratings)
    Configurability
    -
    (0 ratings)
    9.9
    (18 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.4
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    9.0
    (10 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    9.0
    (9 ratings)
    -
    (0 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.8
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    ApptivoInsightlySurfe
    Likelihood to Recommend
    Apptivo Inc
    I would absolutely recommend Apptivo! We have used Apptivo for years, and we wouldn't consider another platform to keep all of our contacts together in one place. It's easy to export certain lists for certain mailings and to add/remove new contacts and move things around as needed over time. There's freedom to adding new contacts and the pricing is phenomenal
    Incentivized
    Read full review
    Unbounce
    There are a lot of things Insightly is great with for Career Services but much of my job is updating things manually because Insightly doesn't have a way to help me manage the database the way we need to. We have multiple academic records per students but needed to have fields that are multiselect on our contacts. These are all manually updated which are very tedious and not the best for what we need it to be able to do
    Incentivized
    Read full review
    Surfe
    Surfe is really a great help/support for our marketing and data team. It saves plenty of time and manual work. We are totally happy with the product and also setup was done in 5 Min.
    Read full review
    Pros
    Apptivo Inc
    • Built in support for new users.
    • Basic crm works...just dont expect it do anything well beyond the basic.
    • Price.
    • Google Apps integration is better than a lot of the competition who charge and anwful lot more.
    • They are open to and try adapt quickly based on customer feedback.
    Read full review
    Unbounce
    • The ability to set up filters to generate lists based on just the categories I am interested in.
    • It's integration with our sales data so we can see customer spending trends across multiple years and seasons.
    • The ability to circle back to previous email correspondence to refresh on past conversations with individual clients.
    Incentivized
    Read full review
    Surfe
    • Easy to set up in both directions
    • Getting account data out of LinkedIn
    • Searching for Contact options, i.e. E-Mail and phone
    • Getting Company Data out of LinkedIn
    Read full review
    Cons
    Apptivo Inc
    • Dashboard and interface subsections are a bit clunky re: functionality.
    • Built-in email client isn't always a feasible option for efficiency (signatures are different, contacts don't always update accordingly).
    • Consistency and integration between apps is not always optimal.
    Incentivized
    Read full review
    Unbounce
    • Once you are immersed in the platform, for all of its integration kudos, the platform became "intuitive" if that is the right word for it. There was some push back from staff on deployment.
    • The service and support team at Insightly was very responsive, but it seemed as if they had fielded similar complaints, and slower learning curves than we expected.
    • Unfortunately, while all has worked out nicely now and we are very happy with the platform, we had to have additional instruction time for all the staff during onboarding as workflows, dashboards, and pipelines were more time intensive than expected on the demo.
    Incentivized
    Read full review
    Surfe
    • After installing the Chrome Plugin, LinkedIn is a bit slower than before
    • Pricing is okay, but import from Sales Navigator should be included in the Basic Package
    Read full review
    Likelihood to Renew
    Apptivo Inc
    No answers on this topic
    Unbounce
    Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
    Read full review
    Surfe
    No answers on this topic
    Usability
    Apptivo Inc
    Without a doubt, the best thing about Apptivo is that it has become a perfect internal and external communication platform. This platform will allow you to know who is taking care of certain tasks with clients and control all projects with your clients. With very affordable plans for your pocket, it has a free version for up to 3 users. It far surpasses quite a few CRMs in the same category. Apptivo CRM allows you to customize many details and work with it does not consume time or resources. You are faced with a very comfortable software to use, simple and well designed.
    Incentivized
    Read full review
    Unbounce
    Anyone with any experience with a working knowledge of Facebook or using a Windows computer will be able to quickly adapt to Insightly and use it to suit their needs. It can become more difficult to use as a company might have custom workflows or Insightly customer service might need to customize the program to better suit a company's need. A slow introduction to the system is better than having to learn the program quickly. Parts and knowledge build on each other so it hard to grasp all at once. The learning curve for Insightly is 2-3 weeks while mastery comes with time and exposure to the program
    Incentivized
    Read full review
    Surfe
    No answers on this topic
    Reliability and Availability
    Apptivo Inc
    No answers on this topic
    Unbounce
    The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
    Incentivized
    Read full review
    Surfe
    No answers on this topic
    Performance
    Apptivo Inc
    No answers on this topic
    Unbounce
    Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
    Incentivized
    Read full review
    Surfe
    No answers on this topic
    Support Rating
    Apptivo Inc
    Apptivo is always quick to respond whenever we have had a problem over out time of using the program. The customer service reps are always very polite and professional in their responses and are very knowledgeable! I have never gone to them with a problem that they don't do everything in their power to help solve, and most times they have (abbreviating states is the only issue we weren't able to solve).
    Incentivized
    Read full review
    Unbounce
    We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
    Incentivized
    Read full review
    Surfe
    No answers on this topic
    In-Person Training
    Apptivo Inc
    No answers on this topic
    Unbounce
    Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
    Incentivized
    Read full review
    Surfe
    No answers on this topic
    Online Training
    Apptivo Inc
    No answers on this topic
    Unbounce
    I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
    Incentivized
    Read full review
    Surfe
    No answers on this topic
    Implementation Rating
    Apptivo Inc
    If you are starting a business and want a free app or nearly free app that can grow with you....then apptivo could be for you. However if you grow faster than them then you will be quickly seeking alternatives
    Read full review
    Unbounce
    did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
    Incentivized
    Read full review
    Surfe
    No answers on this topic
    Alternatives Considered
    Apptivo Inc
    The price was right for what we needed to use Apptivo for (the CRM and the contact management/project management models). And, we needed something basic and easy to implement so we could get up and running with little down time. The other systems we evaluated didn't seem to have the exact pricing and features/functionality we were looking for so we made the determination that Apptivo would be the best fit.
    Incentivized
    Read full review
    Unbounce
    Insightly is significantly better than Zendesk. It is easy to use, pleasant to look at, and makes sense. However, I don't think Insightly is fair now compared to Salesforce. Insightly can do many of the same things as Salesforce, but I've only started on some of these features. Insightly has excellent potential, and its support team drives me to make it what I believe it can be. For the price, I believe Insightly is worth it.
    Incentivized
    Read full review
    Surfe
    No answers on this topic
    Contract Terms and Pricing Model
    Apptivo Inc
    No answers on this topic
    Unbounce
    I don’t have the exact answers for this, but our accounting or finance department negotiates this. They always handle this kind of stuff and negotiate yearly licenses. Usually, they purchase 10 licenses in bulk and ask for a discount in bulk. Other than that, if there are any issues encountered on the app, they account for that. If it’s broken, that’s also taken into consideration when renewing the contract.
    Incentivized
    Read full review
    Surfe
    No answers on this topic
    Scalability
    Apptivo Inc
    No answers on this topic
    Unbounce
    (+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
    Incentivized
    Read full review
    Surfe
    No answers on this topic
    Professional Services
    Apptivo Inc
    No answers on this topic
    Unbounce
    Our Customer Success Manager was great. A real professional and knowledgeable about the features and how they worked with our requirements
    Incentivized
    Read full review
    Surfe
    No answers on this topic
    Return on Investment
    Apptivo Inc
    • It allows me to get a vision of what is happening with the business
    • control sales, marketing and customer service processes from a single point
    • facilitates administrative tasks
    Incentivized
    Read full review
    Unbounce
    • Positive Impact>Visibility is critical when it comes to taking proactive measures within the organization. The Insightly Tool has helped use with that which minimizes costs when it comes to rework. We can proactively plan for upcoming growth and identify areas of improvement.
    Incentivized
    Read full review
    Surfe
    • Saves time in research
    • Getting data and helping to build a database out of a paid platform
    Read full review
    ScreenShots

    Apptivo Screenshots

    Screenshot of Customize each app by dragging and dropping each attributeScreenshot of Project management gantt chartScreenshot of Convert a lead into a contact, customer, and/or opportunity

    Insightly Screenshots

    Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Product screenshotProduct screenshot

    Surfe Screenshots

    Screenshot of Adds contacts to a CRM, and exports whole SalesNav contact lists in one go to save time.Screenshot of Finds emails and edit CRM fields. Automatically sources verified emails, and keep contacts updated.Screenshot of Syncs messages with a CRM, and offers reuseable personalized message templates on LinkedIn.Screenshot of Deal management and pipeline access from LinkedIn, with a side panel to create and configure deals.Screenshot of Keeps contacts updated, and sends notifications when someone in the associated CRM changes their position & company.Screenshot of Task creator, to keep track of a to-do list by creating tasks as reminders for specific CRM records