What users are saying about

Aprimo vs Frontify

Aprimo

18 Ratings

Frontify

3 Ratings

Aprimo

18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.7 out of 101

Based on 18 reviews and ratings

Frontify

3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Based on 3 reviews and ratings

Add comparison

Likelihood to Recommend

Aprimo

I would advise him/her to meet with an Aprimo consultant to understand all of the capabilities of the software. I have a feeling that Aprimo does have the planning capability we urgently desire, but the training platforms Aprimo offers are very limited. Perhaps a valuable proposition would be for certain employees to become power users who are constantly seeking out improvements within our company's use of Aprimo.

Read full review

Adrienne Spohr profile photo
Adrienne Spohr
View all 8 answers on this topic

Frontify

It depends on what the colleagues needs are. I think it is GREAT for visual brand management, but it does not (or I have not noticed) have the ability to really have brand descriptions and verbiage of different length (50, 100, 250 words, etc) or other written instructions for how to write, who should have a voice, how social media is handled, etc.

Read full review

Shelle Pourmanafzadehardabili profile photo
Shelle Pourmanafzadehardabili
View all 2 answers on this topic

Pros

  • Enables the allocation across brands of various marketing activities, essential for multi-brand executions that we do freuently.
  • Connects seamlessly to IBM Cognos to create comprehensive reports that allow analysts and managers to see their budgets at any given point in time.
  • Interface is easy to navigate, with an ability to customize based on your usage needs.

Read full review

Adrienne Spohr profile photo
Adrienne Spohr
View all 8 answers on this topic
  • It manages the visual aspects of a brand very well.
  • It is easy to use and update.
  • It converts the colors from hex to rgb and cmyk seamlessly.
  • It has a nice user interface.

Read full review

Shelle Pourmanafzadehardabili profile photo
Shelle Pourmanafzadehardabili
View all 2 answers on this topic

Cons

  • As an admin, it is not easy to use. Plan on a good 6 months in the tool before you get the hang of it, and a year before you approach expert level. The different objects you need to work with to build a flow are spread out in the system so it does take time and work to wrap your head around how everything fits together and to be able to easily envision how to build your workflow.
  • The UI is pretty bare bones. It doesn't turn on marketing users.
  • The support from Teradata is lacking. If you're an on-demand customer, Teradata is not invested in your success.

Read full review

Michael Higgins profile photo
Michael Higgins
View all 8 answers on this topic
  • I believe having an agency option would be great so that one could manage and build multiple brands for multiple clients.
  • Having sections for voice and personality would be great.
  • The ability to export a brand document to a .PDF to share with partners.

Read full review

Shelle Pourmanafzadehardabili profile photo
Shelle Pourmanafzadehardabili
View all 2 answers on this topic

Likelihood to Renew

Aprimo5.9
Based on 7 answers
Aprimo does not have a full support team in Brazil and does not have account manager to help us develop and improve our processes.
An important factor is that Aprimo is more expensive than other players in the market, so the ROI has to be very clear in order to renew the contract.
Besides these problems, Aprimo is a very powerful tool and allow us to do a lot of tracking and analysis in our contact database at the same time is a complete email manager.

Read full review

Ricardo Camargo profile photo
Ricardo Camargo
View all 7 answers on this topic
Frontify10.0
Based on 1 answer
Frontify is very easy to use and makes updating information a breeze. Frontify acts a central location to house assets and information for easy sharing. You can plug and play information and even white label the guide if desired

Read full review

Stefanie Cash profile photo
Stefanie Cash
View all 1 answers on this topic

Usability

Aprimo3.7
Based on 4 answers
Relatively easy to learn the basics, but there are a significant number of nuances. The system does not have user-friendly ways of allowing mass data manipulation in order to track large budgets over time. The only solution seems to be exporting into an Excel data dump and then performing analysis from there.

Read full review

Adrienne Spohr profile photo
Adrienne Spohr
View all 4 answers on this topic
No score
No answers yet
No answers on this topic

Reliability and Availability

Aprimo10.0
Based on 1 answer
We have not yet experienced any downtime

Read full review

No photo available
Verified User
View all 1 answers on this topic
No score
No answers yet
No answers on this topic

Performance

Aprimo8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant

Read full review

No photo available
Verified User
View all 1 answers on this topic
No score
No answers yet
No answers on this topic

Support

Aprimo8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management

Read full review

No photo available
Verified User
View all 1 answers on this topic
No score
No answers yet
No answers on this topic

In-Person Training

Aprimo8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.

Read full review

No photo available
Verified User
View all 1 answers on this topic
No score
No answers yet
No answers on this topic

Online Training

Aprimo6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.

Read full review

No photo available
Verified User
View all 1 answers on this topic
No score
No answers yet
No answers on this topic

Implementation

Aprimo10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform

Read full review

No photo available
Verified User
View all 1 answers on this topic
No score
No answers yet
No answers on this topic

Alternatives Considered

Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution

Read full review

No photo available
Verified User
View all 8 answers on this topic
OpenBrand.com is not quite as visually appealing as Frontify, but it would be worth investigating if you are looking for brand management. I frequently use them in combination with each other and have a more appealing pricing structure.

Read full review

Shelle Pourmanafzadehardabili profile photo
Shelle Pourmanafzadehardabili
View all 2 answers on this topic

Return on Investment

  • The lead management tool improves lead generation by shortening the lead circle in our communications and send leads to a sales team automatically.
  • Aprimo allows the marketing team to improve the quality and timing to communicate by knowing the customer experience with our messages and microsites.
  • Automated response triggers and reports increased the marketing team efficiency.

Read full review

Ricardo Camargo profile photo
Ricardo Camargo
View all 8 answers on this topic
  • For a highly visual brand with a small team, I believe the time saved and the tools offered would make the plus plan attractive. I do not know that I would recommend the larger plans to my clients.

Read full review

Shelle Pourmanafzadehardabili profile photo
Shelle Pourmanafzadehardabili
View all 2 answers on this topic

Pricing Details

Aprimo

General
Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No
Additional Pricing Details
—

Frontify

General
Free Trial
Yes
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No
Additional Pricing Details
—