What users are saying about
21 Ratings
5 Ratings
21 Ratings
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Score 6.6 out of 100
5 Ratings
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Score 8 out of 100

Likelihood to Recommend

Aprimo

I would advise him/her to meet with an Aprimo consultant to understand all of the capabilities of the software. I have a feeling that Aprimo does have the planning capability we urgently desire, but the training platforms Aprimo offers are very limited. Perhaps a valuable proposition would be for certain employees to become power users who are constantly seeking out improvements within our company's use of Aprimo.
Adrienne Spohr | TrustRadius Reviewer

Frontify

It depends on what the colleagues needs are. I think it is GREAT for visual brand management, but it does not (or I have not noticed) have the ability to really have brand descriptions and verbiage of different length (50, 100, 250 words, etc) or other written instructions for how to write, who should have a voice, how social media is handled, etc.
Shelle Pourmanafzadehardabili | TrustRadius Reviewer

Pros

Aprimo

  • In general the capabilities within Marketing Resource Management seem like a platform built by marketers for marketers.
  • The out of the box processes are pretty
  • The uniformity of the user experience across modules makes user training and change management a lot We are still in early stages of using the reporting capabilities, but we can see lots of value in what they Unica was not as standardized.
  • We are still very much focused on adoption.
Anonymous | TrustRadius Reviewer

Frontify

  • Customization
  • Collaboration
  • Real-Time Updates
Stefanie Cash | TrustRadius Reviewer

Cons

Aprimo

  • Very difficult to learn, confusing language and practically no help to speak of.
  • too easy to delete or close a project, and no way to reset or skip a step. (this happens all the time.)
Anonymous | TrustRadius Reviewer

Frontify

  • I believe having an agency option would be great so that one could manage and build multiple brands for multiple clients.
  • Having sections for voice and personality would be great.
  • The ability to export a brand document to a .PDF to share with partners.
Shelle Pourmanafzadehardabili | TrustRadius Reviewer

Likelihood to Renew

Aprimo

Aprimo 5.9
Based on 7 answers
Aprimo Marketing Suite On Demand (AMSOD) Is being sunsetted and we are not sold on V 9 yet. We will consider other options because we're not sure that we can justify $1m spend over 3 years to go to full tenant.
Michael Higgins | TrustRadius Reviewer

Frontify

Frontify 10.0
Based on 1 answer
Frontify is very easy to use and makes updating information a breeze. Frontify acts a central location to house assets and information for easy sharing. You can plug and play information and even white label the guide if desired
Stefanie Cash | TrustRadius Reviewer

Usability

Aprimo

Aprimo 6.4
Based on 5 answers
It is a good system, but it is hard to understand it 100% at the beggining. There are quite things that are still complex, and the Help sections are not very clear.
Leonardo Axel Velasco | TrustRadius Reviewer

Frontify

No score
No answers yet
No answers on this topic

Reliability and Availability

Aprimo

Aprimo 10.0
Based on 2 answers
We have not yet experienced any downtime
Anonymous | TrustRadius Reviewer

Frontify

No score
No answers yet
No answers on this topic

Performance

Aprimo

Aprimo 8.0
Based on 2 answers
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
Anonymous | TrustRadius Reviewer

Frontify

No score
No answers yet
No answers on this topic

Support Rating

Aprimo

Aprimo 7.3
Based on 3 answers
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
Anonymous | TrustRadius Reviewer

Frontify

No score
No answers yet
No answers on this topic

In-Person Training

Aprimo

Aprimo 8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
Anonymous | TrustRadius Reviewer

Frontify

No score
No answers yet
No answers on this topic

Online Training

Aprimo

Aprimo 6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
Anonymous | TrustRadius Reviewer

Frontify

No score
No answers yet
No answers on this topic

Implementation Rating

Aprimo

Aprimo 10.0
Based on 2 answers
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
Anonymous | TrustRadius Reviewer

Frontify

No score
No answers yet
No answers on this topic

Alternatives Considered

Aprimo

  • Canva is quicker/easier to use for a quick image design
  • Eloqua has greater email functionality
  • Aprimo was a cheaper cost at the time but products [are] in review always.
Anonymous | TrustRadius Reviewer

Frontify

OpenBrand.com is not quite as visually appealing as Frontify, but it would be worth investigating if you are looking for brand management. I frequently use them in combination with each other and have a more appealing pricing structure.
Shelle Pourmanafzadehardabili | TrustRadius Reviewer

Return on Investment

Aprimo

  • The lead management tool improves lead generation by shortening the lead circle in our communications and send leads to a sales team automatically.
  • Aprimo allows the marketing team to improve the quality and timing to communicate by knowing the customer experience with our messages and microsites.
  • Automated response triggers and reports increased the marketing team efficiency.
Ricardo Camargo | TrustRadius Reviewer

Frontify

  • Central management of assets
  • Easy to share information
  • Real-time editing of information
Stefanie Cash | TrustRadius Reviewer

Screenshots

Pricing Details

Aprimo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Frontify

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

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