Aprimo vs. Perforce P4

I think Aprimo is well suited when you are looking for a DAM to house all of your content. It will be easy to find what you need based on the metadata you are including. I think Aprimo works very well in situations where you are looking for both a DAM and project management system. We are using the DAM and Aprimo productivity and they pair well together

Incentivized

While Perforce Helix is the best version control software out there, it can also be used to track your documentation, training videos and materials, and requirements. If you have strict compliance requirements, it can be used to ensure that those requirements are satisfied. Perforce Helix is incredibly flexible and can meet the needs of individual users as well as companies with thousands of users.

Incentivized

• Audit - The trail of what you can look back on is so robust and the IDs are on every task and asset. You see a full picture of something that has been approved and can see any amends that have been made. Having the full view and timeline of any updates is essential for our teams.
• Reporting - Most if not all fields can be reported on. This is essential for us as we use reports to influence management decisions as well as managing day-to-day operations.
• DAM - The DAM functionality and connectivity is a big one for our future plans as well as existing ones. Connectors into the DAM help us integrate the systems we have already, plus plan and support the business with new plans in growing areas.
• Service - Aprimo support is amazing. The support we get as a company is always great, no matter how big or small any issues or queries are. The team at Aprimo is always so attentive and comes back with great answers and support.

• The branching mechanisms in Perforce allow for an enormous codebase to be duplicated into release versions weekly with little impact upon things such as the speed of queries against the version control.
• Action triggers permit such things as automated builds of software versions, dynamic messaging when issues are identified either within or prior to a build process, and much more.
• Locking provides the ability to prevent modifications of stable, tested versions in order to ensure validity when they are released.

Incentivized

• Customer support is slow to resolve system issues
• Complicated configuration with no in-depth training amounts to a huge learning curve and expensive concierge services
• The consumer-facing UI does not have all of the functionality that is required
• Training videos are out of date or purport functionality that does not exist

Incentivized

• Perforce tends to feel backwards in how it approaches certain tasks, like branching and integrating - even once you figure out how it wants you to perform these tasks, you will likely forget when it comes around to the next time you need to do them again.
• Perforce has a higher price tag, comparatively.
• Perforce make some tasks very easy, and yet other tasks very difficult - it doesn't always seem to have found its target user's proficiency.

Incentivized

While Aprimo provides the fundamental tools to track our actual spend, it has a major void when trying to plan for future programs. Our teams often have offline Excel spreadsheets to track actuals spend vs. our original budget, and lay out the future programs against which we plan to use budget funds. Would also appreciate reporting mechanisms which could splice data in non table format. For example, we often use marketing calendars to display programs/spend over time. This helps our team ensure that programs which are intended to run concurrent with in-store sales executions are happening in the correct time frame. The visual is simply easier to follow.

We are fully committed to our use of Perforce. It works well within our organization and our desire to share our code base with our customers. Their support staff are responsive, inquisitive, and eager to improve their software. I feel like we have a direct line to their design/feature team as they often solicit our feedback.

Incentivized

Really good search and upload process, and great functionality for workflow approval and editing. QuickConnect is handy for on the go, and the SSO keeps it simple. For customization, it is relatively complex and requires some technical knowledge. The user guides are very detailed, and the Aprimo Academy training modules provide lots of information, but there is a steep learning curve to get fully up to scratch with the system. The level of inter-relatedness of areas of customization could be complicated to work out if there is a problem. The support team at Aprimo is fantastic and the high customization potential is a benefit rather than a downside. A system champion is required to make sure it is fully utilized.

With Perforce Helix, you can use it via the command line, via P4V, or any of the other APIs included with the product. It is extremely easy for new users to get up and running. Users of Perforce Helix only have to pull in the files of interest to them. Also, Perforce is very easy to script and integrate into your CI/CD pipeline. Streams allows you to have pinpoint control of your workflow, and P4Search is the absolute best--I wish Perforce (the company) would talk more about this. It is absolutely fabulous!

Incentivized

We have not yet experienced any downtime

In our large environment, Perforce is rarely "down". We have regular maintenance windows and from time to time Perforce can feel a little slow, but its always available. Tech support has always worked with our engineers and IT department to make sure that any real performance or stability issues are addressed quickly.

Incentivized

We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant

Support is support, so mainly reactive when it is about product inside and common issues. But when it is about specific enhancements and business concerns related to our own configuration and settings, we surely feel a gap. and this is why concierge is a must have solution when facing Aprimo support

I had two representatives from Perforce contact me after downloading it but never responded when I had questions. I also had a difficult time finding good training material for getting started. There is a lot of available support material when running into issues, though, because of how many large companies use it.

Incentivized

Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.

It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.

We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform

This rating is related to setting up an environment from an existing Perforce repository. Initial setup of Perforce as the repository for the company was done by a separate team long prior to my inception.

Incentivized

Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution

Git is great, I love Git. But it's not great for dealing with binary assets, even when using Git LFS. Locking is not as simple as on perforce. Git presents some problems on using for non-tech people it can get overwhelming and tech people have to come by and help.

Incentivized

• The stream-lined content process with agency partners who have access to our Aprimo client.
• In app creative review and redlining makes changes easy for client and agency.
• Cost saving in the way that we were able to build custom products and not try and use a costly less effective tool.

Incentivized

• Decreased our implementation costs by allowing versioning and back out of customizations made in the field.
• saves developers time through automation of changes between branches - they think less of the plumbing and have more time to write code.
• Downside is training/managing expectations of new developers who come in assuming they will use Git.

Incentivized