Arc XP vs. Optimizely Content Management System

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Arc XP
Score 9.7 out of 10
N/A
Arc XP’s cloud-native tools help organizations create and distribute content, monetize websites and drive ecommerce, and deliver multichannel experiences. With a modular architecture built on AWS, Arc XP’s integrated ecosystem includes an agile content management system (CMS), a suite of digital subscription tools, a built-in DAM and video platform, and a hosted and managed low-code front-end experience platform. Built for flexibility, Arc XP’s agile CMS can be integrated into an existing…N/A
Optimizely Content Management System
Score 8.6 out of 10
N/A
Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A
Pricing
Arc XPOptimizely Content Management System
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Arc XPOptimizely Content Management System
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
Arc XPOptimizely Content Management System
Features
Arc XPOptimizely Content Management System
Security
Comparison of Security features of Product A and Product B
Arc XP
9.0
1 Ratings
8% above category average
Optimizely Content Management System
8.5
167 Ratings
3% above category average
Role-based user permissions9.01 Ratings8.5167 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Arc XP
9.5
1 Ratings
14% above category average
Optimizely Content Management System
7.9
164 Ratings
2% above category average
API10.01 Ratings8.0157 Ratings
Internationalization / multi-language9.01 Ratings7.9125 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Arc XP
9.2
1 Ratings
22% above category average
Optimizely Content Management System
7.8
192 Ratings
0% above category average
WYSIWYG editor10.01 Ratings7.7176 Ratings
Code quality / cleanliness10.01 Ratings8.2164 Ratings
Admin section8.01 Ratings8.1176 Ratings
Mobile optimization / responsive design10.01 Ratings7.9174 Ratings
Publishing workflow8.01 Ratings8.2170 Ratings
Page templates00 Ratings8.2170 Ratings
Library of website themes00 Ratings7.596 Ratings
Form generator00 Ratings6.7129 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Arc XP
10.0
1 Ratings
37% above category average
Optimizely Content Management System
7.5
178 Ratings
1% above category average
Content taxonomy10.01 Ratings8.1163 Ratings
SEO support10.01 Ratings7.1162 Ratings
Bulk management00 Ratings7.0135 Ratings
Availability / breadth of extensions00 Ratings7.5141 Ratings
Community / comment management00 Ratings8.0116 Ratings
Digital Experience Platform
Comparison of Digital Experience Platform features of Product A and Product B
Arc XP
9.1
1 Ratings
1% above category average
Optimizely Content Management System
-
Ratings
Cloud enablement10.01 Ratings00 Ratings
Content aggregation10.01 Ratings00 Ratings
Content classification7.01 Ratings00 Ratings
DXP Third-Party Integrations10.01 Ratings00 Ratings
Multi-website management10.01 Ratings00 Ratings
Digital asset management7.01 Ratings00 Ratings
Editorial workflows and task management10.01 Ratings00 Ratings
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Arc XPOptimizely Content Management System
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Enterprises
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User Ratings
Arc XPOptimizely Content Management System
Likelihood to Recommend
9.0
(1 ratings)
8.6
(220 ratings)
Likelihood to Renew
-
(0 ratings)
9.7
(34 ratings)
Usability
-
(0 ratings)
8.5
(89 ratings)
Availability
-
(0 ratings)
9.2
(4 ratings)
Support Rating
-
(0 ratings)
10.0
(8 ratings)
Online Training
-
(0 ratings)
10.0
(4 ratings)
Implementation Rating
-
(0 ratings)
6.4
(2 ratings)
User Testimonials
Arc XPOptimizely Content Management System
Likelihood to Recommend
WP Company LLC (The Washington Post)
Arc XP is the state-of-the-art cloud based CMS for news publishing. It's well suited for large to medium organizations that want a robust, secure and scalable platform. Depending on the use case, it may still require a development team to maintain and make changes to the sites the CMS powers.
Read full review
Optimizely
If you want to build a website quickly there are plenty of ways to do so with some great examples and plenty of support both from the company and in the forums. if you want to build a more complex structure you can but be ready to spend the time to build exactly what you need as a solid foundation goes a massive way before building out content and making those choices early and sticking with them helps
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Pros
WP Company LLC (The Washington Post)
  • Enables content creation and curation
  • Content distribution. Web and APIs
  • Easy to use development framework with good documentation and support
Read full review
Optimizely
  • I think the user interface for content admins is very good and very competitive. And compared to other providers, the technology that CMS in particular has. So the way it integrated the net ecosystem is very well because it follows the MBC pattern. So basically it just allows really simple implementations for what would normally be complex components on any other sort of vendor that's out there.
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Cons
WP Company LLC (The Washington Post)
  • The CMS lacks a responsive design web interface or a good native app alternative.
  • It's heavily dependent on the AWS infrastructure and a disruption of the AWS service can cause serious problems
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Optimizely
  • Magento did have some nice tools for creating product groups or carousels for promotion. Opti seems to be lacking in that.
  • A blog - maybe this is available and we don't have it installed, but a searchable blog would be very appreciated.
  • Structured Data/MicroData - maybe it's our install, but this seems to be missing
  • Meta data: we have access to limited types and need to make a request from IT, it would be nice to be able to access more to adjust for SEO needs.
  • When in a folder on the BLOCKS tab, it would be wonderful to hit the MEDIA tab and stay in that same folder.
  • I have some less technical people that will make folders with spaces - which Opti handles, but it would be great if it wouldn't accept a space or gave an error message not to use them.
  • I think I know why the extra code is added to urls and image links, but it causes issues when taking things from our testing site to the live site. For example, I need to copy the Navigation from Inspect Element on testing to put it in production. I have learned to work around it, but it's not my favorite.
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Likelihood to Renew
WP Company LLC (The Washington Post)
No answers on this topic
Optimizely
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
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Usability
WP Company LLC (The Washington Post)
No answers on this topic
Optimizely
From our editors perspective they find the CMS system easy and to clear to use. Our developers find it very easy to design on and appreciate the level of service support available. It's also always evolving and getting better every year. We find this investment reassuring and encourages us to try keep pace and see how we can continue to push the envelope and continue to improve all aspect of our websites and online touch points.
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Reliability and Availability
WP Company LLC (The Washington Post)
No answers on this topic
Optimizely
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
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Support Rating
WP Company LLC (The Washington Post)
No answers on this topic
Optimizely
I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
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Online Training
WP Company LLC (The Washington Post)
No answers on this topic
Optimizely
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
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Implementation Rating
WP Company LLC (The Washington Post)
No answers on this topic
Optimizely
I was not fully involved.
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Alternatives Considered
WP Company LLC (The Washington Post)
No answers on this topic
Optimizely
Optimizely Content Management System is much more feature rich, and less complex that the other CMS platforms we have used. Optimizely Content Management System is more intuitive in how the content is structured and how easy it is to pull blocks of content to create the layout of a page.
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Return on Investment
WP Company LLC (The Washington Post)
  • After the implementation of the CMS, the development team started focusing more on developing new features for the site than maintaining the CMS and the infrastructure. 100% of the work is now focused on creating value to the customer.
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Optimizely
  • Flexibility with design that allows us to work towards our mission of 'Tennis Opened Up'
  • Speed of deploying content, meaning users can really on us for the most up-to-date content on tennis in Britain
  • Ability to have different logged-in areas for different user groups, allowing us to create more bespoke and personalised experiences
Read full review
ScreenShots

Optimizely Content Management System Screenshots

Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of User roles and permissionsScreenshot of (SaaS CMS): Visual Builder: Add an image: Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. A drag-and-drop system is used to add, move, and rearrange elements within the layout, for quick and flexible content organization.Screenshot of (SaaS CMS): Visual Builder: Create an experience: Create an Experience functionality in Optimizely Visual Builder offers a code-free way to build and manage captivating digital experiences. It offers pre-built content blocks or elements (like text, images, buttons, forms, etc.) that can be positioned on the page layout as desired. Visual Builder offers extensive options to customize the appearance and behavior of these elements. Users can modify colors, fonts, sizes, animations, and even add interactive features providing flexibility in arranging content, accommodating various design needs and responsiveness across different screen sizes.Screenshot of (SaaS CMS): Visual Builder: Publish: The Visual Builder displays changes in real-time as they are made. This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, the Interactive Preview mode can be used to test elements like forms, buttons, and other interactive components to ensure they work as expected on the live site. Changes can then be published directly from the Visual Builder interface, making them instantly available to site visitors.Screenshot of the central location to manage assets, editing and publishing content.