Likelihood to Recommend If you have an AR program across the globe and want to track all interactions you have with them, this tool is right for you. As you can imagine the tool is only as good as the data you put in, so you do have to make it part of your work day to input the data. Say a team member leaves and you have to jump in to cover for them, you are able to see all the interactions they have had with analysts
Read full review Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
Read full review Pros The Event Manager function is a great way plan, invite and send agendas to your analyst attendees. Projects - although needing more work - is a great way to track progress during an evaluation. Premium content is perfect for tracking mentions, sharing reports that are relevant to your constituents and reporting. Read full review The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to Read full review Cons We would like to see some project management functions to track RFI, log follow-up actions and assign tasks inside the team. I'd be good to see email open state in the analyst interactions tab. An easier way to report insights from interactions would be hugely useful. Read full review The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue. Read full review Likelihood to Renew As a freelancer I am unlikely to have the budget to use ARchitect on a regular basis I would however look at it seriously if asked by a client or if I was working in an agency with a significant AR practice I would look at it seriously.
Read full review Usability It's super easy to use, and anything that I cannot figure out, their team usually helps me within hours of my asking!
Read full review Support Rating In the instances I have had issues its been a little tricky to figure things out, some of the videos are helpful but getting email responses are not great compared to online chat and I have found that the response rates have been more than a day in some instances which is not as responsive as I would like compared to other platforms.I have seen ARInsights have made a number of new hires in the area of account management so I am sure that will have improved the support provided
Read full review Alternatives Considered Prior to using ARchitect, we were using Salesforce. While we did have some customization added, it did not nearly have the robustness that ARchitect provides -- especially since it is designed for AR professionals. We've been using ARchitect for about 8 years and have never looked back. Some examples of vast improvements: 1. Analyst firms/bios. With Salesforce, we needed to maintain all analyst bios -- something that ARchitect does. 2. Analyst coverage. We used to track all analyst coverage by visiting multiple analyst websites and manually pasting into spreadsheets. We now not only get a feed of coverage that can be exported into Excel, but we can also customize reports by topic. 3. Reporting. Salesforce did not provide the same reporting capabilities that ARchitect provides.
Kara Lira Associate Director, Global Analyst Relations
Read full review I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
Read full review Return on Investment The Event Module has taken days if not weeks out of the prep process for big events. ARchitect is a great way to allow communication with peers, without the need for extra emails, ect, because everyone on the team can see what each other is doing and who they are talking to about which topics. Read full review Positive: We can respond to customers in a reasonably realistic timeframe. Positive: We get updates from old content that has new activity. Read full review ScreenShots