Ataccama ONE vs. Collibra Platform vs. ZoomInfo Operations

Usage for enterprise wide data management and governance across wide range of user group. Ataccama ONE enables achieving higher data quality amongst the data products. It is a powerful platform that supports integration of several checks on different data sets that can be also consolidated in reports later on. Data discovery works quite fast and easy.

Incentivized

Collibra is well suited where you have multiple reporting environments and multiple source systems. Collibra works well in our environment because we can delegate roles and administration to departments or it can be used in a centralized environment. The ability to customize attributes and assets as well and integrate using the rest api is very important to us.

Incentivized

ZoomInfo Operations is very well suited for bulk record updates, list imports, and record ownership assignments and reassignments. The intuitive user interface makes it easy to explore as many scenarios as possible to use the platform. The platform is extremely powerful as well - the volume of scheduled/automated bulk updates that we have running hourly and daily has never seemed to cause any issues with the system. All expected tasks are completed every time, and if any records couldn't be updated, the system does a great job of highlighting those errors for you. Based on my experience, scenarios that would be less appropriate include automated enrichment, specifically for contacts who may have moved to another company. Also, they need to keep up with Salesforce capabilities regarding what objects can be added as Campaign Members - we have to come up with a workaround when we want to add Accounts to campaigns.

• It is one of the leading data quality tools in the industry, in our opinion.
• Offers free data profiling.
• Integrates with other tools for complete end-to-end lineage.

• Data Lineage and traceability
• Easy to customize
• Easy tool to use for business users
• Workflow
• Out of the box metrics

Incentivized

• EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way.
• EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours).

Incentivized

• Performance in loading
• Reduction of pop-up messages

Incentivized

• Data Quality and Data Profiling
• Mobile interface

Incentivized

• Lower pricing tier, some other zoom products have freemium versions which would be nice
• Faster import/export time for data, depending on the size of the data, it may take close to more than a few minutes.
• Merging data does not always report 100% of data merged.

I give this rating because I feel that ZoomInfo has made our work easier and smoother than before. Like now we manage our sales leads, new engagements, easily, and the data we get from ZoomInfo helps us a lot to move in the right direction. Our customer success rate is higher than before after implementing it.

One of the key factors in our choice to onboard Ataccama was its usability - general end users have everything at their fingertips, it is not difficult for IT developers to setup the tool, and it has been an overall pleasure.

ZommInfo OPerations is pretty intuitive once you get the hang of it. I like that the current integrations make it easier to work within our existing flows and processes. Some of the more advanced features take a bit more training to fully understand and use correctly. And the interface could maybe be updated.

Incentivized

If I talk about the operation's availibility, it is always available whenever I need it. Yeah, once in a while, I have seen an outage, but that was quickly resolved, so I would say they have a strong team that keeps the tool running, no matter if it is updating itself.

I would rate its performance 9. I do not doubt its performance, the pages load quickly withour laging or error. It gives a report within the time frame without errors, no matter how complex the report is. We integrated it with our CRM; at first, it tended to slow a little, but later it was fixed and ran smoothly.

Support has been excellent to date - very user friendly and knowledgeable to help support our needs and issues as they arise.

I give this rating because I never feel they deserve less than it. Their commitment towards the customer is outstanding, whenever I need to reach out to the supprot, I feel like I am just talking to a person who is sitting beside me. They respond quickly and solve the problems easily, even guiding us on how not to get into the same problem again and again, so we can avoid going back to support.

I gave 10 cause , We took an training from their dedicated ZoomInfo university with quick support and valid certifications.

Incentivized

Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close

Incentivized

Ataccama ONE is a designated tool for Data quality monitoring. Supports end to end. Quite easy to deploy. Alteryx is more about coding or almost as complicated while Ataccama ONE is a bit easier to use. Different interfaces. Many views automatically available for data sets in Ataccama ONE. Output is vizualized in the tool. While more data transformation is required in Alteryx.

Incentivized

Collibra offers more features [than alternatives] and is easy for business users to use. We did a proof of concept with Collibra using the Cloud service that allowed us to kick the tires and get a comfort level before we made the investment. At the time of our purchase the market was very immature and is continuing to evolve.

Incentivized

I haven't tried stacking it against any competition as I feel no need to. ZoomInfo blows me away like it first did in 2018, and I don't want something different. I hear Clay is good, but I just haven't felt the need to try it out or replace ZoomInfo at all.

Incentivized

This is the most important and beautiful thing about this tool: it has strong scalability across teams and use cases. It allows us to expand from a single thing to multiple things, like sales to multiple departments, e.g., marketing, Data Accuracy, and Customer Success, without needing complex changes in the setup.

• Less data inconsistencies in the system enable processes to run smoother without interruptions

Incentivized

• ROI is hard to measure because there are so many soft benefits that come from the tool. We do have a variety of metrics that we track using Collibra to better gauge the maturity of data governance.

Incentivized

• Generate more pipeline - indirectly. Data from anywhere still needs to be transformed and used for a business objective.
• Saved time in doing research and data population.
• Assuming a business will purchase a data vendor, the comparison between other vendors is a factor of cost, functionality, and data quality. ZoomInfo has higher costs typically - which would lower the ROI - but with proper incentives or discounts, the comparative ROI grows.

Incentivized