Collibra Platform vs. ZoomInfo Operations

Collibra is well suited where you have multiple reporting environments and multiple source systems. Collibra works well in our environment because we can delegate roles and administration to departments or it can be used in a centralized environment. The ability to customize attributes and assets as well and integrate using the rest api is very important to us.

Incentivized

ZoomInfo Operations helps us streamline prospecting, enrich our CRM data, and aligns our departments with actionable insights. It's ideal for targeting enterprise accounts and launching ABM campaigns. It is a bit less effective for mid-market or small accounts. It could probably improve in intent data precision and the ease of integration.

Incentivized

• Data Lineage and traceability
• Easy to customize
• Easy tool to use for business users
• Workflow
• Out of the box metrics

Incentivized

• EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way.
• EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours).

Incentivized

• Data Quality and Data Profiling
• Mobile interface

Incentivized

• Lower pricing tier, some other zoom products have freemium versions which would be nice
• Faster import/export time for data, depending on the size of the data, it may take close to more than a few minutes.
• Merging data does not always report 100% of data merged.

Would love to keep everstring as part of our tech stack in the future. if we ever have to move from everstring it will be due to budget not the solution itself.

Incentivized

Overall, it is good. They are moving in the right direction with AI integration and use cases and are probably working on Agentic AI as we speak. They just need to remember that accuracy on the small stuff is still the most important thing. Without it, there is no ZoomInfo.

Incentivized

No problems

Incentivized

Had very good experience when using it

Incentivized

I’ve had one support request that was addressed and resolved within 30 minutes

Incentivized

It was helpful

Incentivized

Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close

Incentivized

Collibra offers more features [than alternatives] and is easy for business users to use. We did a proof of concept with Collibra using the Cloud service that allowed us to kick the tires and get a comfort level before we made the investment. At the time of our purchase the market was very immature and is continuing to evolve.

Incentivized

This was the other tool we reviewed, but the OS applications were more detailed and had better results. Although still a good tool it just did not fit our scope for our sales group. Have yet to find any of the ZoomInfo tools to not be but quality and informational applications. So highly recommend them.

Incentivized

Hasn’t experienced any issues to doubt reliability

Incentivized

• ROI is hard to measure because there are so many soft benefits that come from the tool. We do have a variety of metrics that we track using Collibra to better gauge the maturity of data governance.

Incentivized

• Generate more pipeline - indirectly. Data from anywhere still needs to be transformed and used for a business objective.
• Saved time in doing research and data population.
• Assuming a business will purchase a data vendor, the comparison between other vendors is a factor of cost, functionality, and data quality. ZoomInfo has higher costs typically - which would lower the ROI - but with proper incentives or discounts, the comparative ROI grows.

Incentivized