VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
$9
per month
Pricing
Audience Republic
VerticalResponse
Editions & Modules
No answers on this topic
Basic
$11.00
per month
Pro
$16.00
per month
Pro Plus
$196.00
per month
Offerings
Pricing Offerings
Audience Republic
VerticalResponse
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Audience Republic
VerticalResponse
Features
Audience Republic
VerticalResponse
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Audience Republic
2.4
1 Ratings
108% below category average
VerticalResponse
9.9
8 Ratings
21% above category average
WYSIWYG email editor
3.01 Ratings
10.07 Ratings
Dynamic content
2.01 Ratings
10.05 Ratings
Ability to test dynamic content
2.01 Ratings
10.04 Ratings
Landing pages
2.01 Ratings
10.04 Ratings
A/B testing
2.01 Ratings
10.05 Ratings
Mobile optimization
4.01 Ratings
10.05 Ratings
Email deliverability reporting
3.01 Ratings
10.08 Ratings
List management
2.01 Ratings
10.08 Ratings
Triggered drip sequences
2.01 Ratings
9.02 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Audience Republic
2.0
1 Ratings
118% below category average
VerticalResponse
10.0
9 Ratings
26% above category average
Dashboards
2.01 Ratings
10.09 Ratings
Standard reports
2.01 Ratings
10.09 Ratings
Custom reports
2.01 Ratings
10.06 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Audience Republic is good for data acquisition using their gamified competitions, but I think that's about the only point of difference it has from Braze, Mailchimp or Campaign Monitor. While they promise to allow you to easily segment data from ticketing outlets, in my opinion, this is a blatant falsehood. In my experience, excuses come through thick and fast from the customer service team, but nothing has been resolved in the 2.5 years of using them.
For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
The dashboard is functional and easy to find when you need with a quick search.
The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
It's easy enough to use, even for a beginner, but I think the usability is dampened by the terrible dynamics of the platform and, in my experience, how they create more manual labour and legwork instead of the optimisation they promise.
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
All of these platforms offer the same level of performance to Audience Republic, but are a lot cheaper. I didn't choose Audience Republic, it was passed down to me from a former employee. I am in the process of moving to Braze as for the exact same service they will save our company $100k a year.
In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
Besides from the gamified competitions to attain data to then market to, literally nothing that I couldn't get from a competitor.
Audience Republic lie to us about how much their services cost. They were charging us 0.0053c per email send (and they upped this price without telling us one month), and a peer told me they were paying 0.0015c per send. In my opinion, they are not trustworthy.
