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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Awario

    Score10 out of 10
    Mid-Size Companies (51-1,000 employees)
    Awario is a social media and web monitoring tool that businesses use to track mentions of their brand, competitors, industry, or anything else online. Awario is primarily used for reputation management, social customer service, influencer marketing, competitor analysis, market research, and social selling. While presented as an affordable tool, Awario also offers Enterprise-level capabilities, and includes sentiment analysis, mention maps, an influencers report, a Boolean search mode, and…

    $39

    per month

    GRIN

    Score6.3 out of 10
    N/AGRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission. GRIN creator management platform helps brands to connect directly with creator prospects and manage creator relationships to scale. The eCommerce integration aims to make product seeding, discount codes &…N/A
    Pricing
    AwarioGRIN
    Editions & Modules
    Starter
    $39.00
    per month
    Pro
    $119.00
    per month
    Enterprise
    $399.00
    per month
    Custom
    Contact us
    No answers on this topic
    Offerings
    Pricing Offerings
    AwarioGRIN
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    AwarioGRIN
    Considered Both Products
    Awario
    No answer on this topic
    GRIN
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    96%
    Would buy again
    68 Answers
    Delivers good value for the price
    No answers on this topic
    96%
    Delivers good value for the price
    55 Answers
    Happy with the feature set
    No answers on this topic
    97%
    Happy with the feature set
    69 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    93%
    Lived up to sales and marketing promises
    56 Answers
    Implementation went as expected
    No answers on this topic
    93%
    Implementation went as expected
    57 Answers
    Features
    AwarioGRIN
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Awario and GRIN
    Feature
    Awario
    -
    Ratings
    GRIN
    1.0
    1 Ratings
    0% above category average
    Responsive Design for Web Access00 Ratings1.01 Ratings
    Mobile Application00 Ratings1.01 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings1.01 Ratings
    Mobile App Analytics00 Ratings1.01 Ratings
    Influencer Management
    Comparison of Influencer Management features of Awario and GRIN
    Feature
    Awario
    -
    Ratings
    GRIN
    1.3
    1 Ratings
    14% above category average
    Influencer search00 Ratings1.01 Ratings
    Influencer tracking00 Ratings2.01 Ratings
    Report generation00 Ratings1.01 Ratings
    Campaign planning00 Ratings1.01 Ratings
    User Ratings
    AwarioGRIN
    Likelihood to Recommend
    9.4
    (2 ratings)
    1.8
    (71 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.8
    (9 ratings)
    Usability
    -
    (0 ratings)
    8.1
    (4 ratings)
    Support Rating
    8.9
    (2 ratings)
    9.3
    (6 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.2
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    AwarioGRIN
    Likelihood to Recommend
    Awario
    Awario is incredible for finding just about any odd brand mention online. It even picks up brand mentions on spammy spun content sites. I use it daily for keeping track of everything that's going on with the brands I manage.
    Incentivized
    Read full review
    GRIN
    GRIN is well suited for companies that are seeking an all-in-one solution for influencer program management and place a high value in repurposing UGC for marketing purposes. I would also say that GRIN makes sense for those who are aggressively scaling their influencer program and are planning on having at least 100-150 creators in the program. GRIN would be less appropriate for companies who may not have a large influencer program and are merely seeking to track affiliate link/coupon code performance.
    Incentivized
    Read full review
    Pros
    Awario
    • Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
    • Advanced filtering by date range, country, negative keywords, domains, and more.
    Incentivized
    Read full review
    GRIN
    • customer service on all levels
    • streamlines resources (creator search, emails, Shopify orders, payments, etc) all on one platform
    • The amount of customization and overall tools - sometimes this feels overwhelming but I'm grateful they are there to build on as I grow my experience with the platform
    Incentivized
    Read full review
    Cons
    Awario
    • A better onboarding process would've gotten me hooked earlier
    • Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
    • Using advanced functionality would be easier with more hand-holding
    Incentivized
    Read full review
    GRIN
    • Creator search tool - doesn't bring up viable creator options, which means we do primarily off-platform seeding.
    • The landing page is clunky and not functional for reviewing creators - it adds a lot of time to my team's day looking through the creators with the way it's set up.
    • Email templates have funny formatting, and the typeface always seems to get messed up.
    Incentivized
    Read full review
    Likelihood to Renew
    Awario
    No answers on this topic
    GRIN
    I wouldn't be able to run as high of a profitable or functioning influencer program without it. GRIN seriously is the organizational tool that propels us towards success, it is not in any way going to do the work for you, but it does make the work more efficient, easier, and WAY more organized
    Incentivized
    Read full review
    Usability
    Awario
    No answers on this topic
    GRIN
    The user interface of the platform is very well designed and extremely intuitive. You almost don't need an onboarding process because the workflow is so straightforward. The only item I would mention as a downside is the reporting. In order to get comprehensive reports, you need to go into each individual campaign. There is no aggregated report with all conversions.
    Incentivized
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    Support Rating
    Awario
    I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for.
    Incentivized
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    GRIN
    We have our own support rep who helped get us set up, and as odd one off questions have come up has continued to support us. The rep is super knowledgeably and has also helped with some creative ways to get what we need. They are also always super fast to help when anything comes up
    Incentivized
    Read full review
    Implementation Rating
    Awario
    No answers on this topic
    GRIN
    I don't have any key insights here. If you have someone organized and aware of how the influencer workflow operates then it will be a very easy implementation process for you. I would just ensure you have all of your products setup in Shopify before starting the implementation with Grin.
    Incentivized
    Read full review
    Alternatives Considered
    Awario
    There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing.
    Incentivized
    Read full review
    GRIN
    I was looking around at Dovetale, which connected with Shopify, and although it may be an easy connection because it's within the Shopify website, it isn't as user-friendly. It also doesn't offer the same hands-on experience from the GRIN team, 24/7 customer support, or bi-weekly calls with your direct contact. It just doesn't feel like it's worth it to me for the "convenience."
    Incentivized
    Read full review
    Return on Investment
    Awario
    • I've been able to find a handful of negative mentions about my brand that wound up being a misunderstanding - by responding to these complaints I was able to clear up misunderstandings, which helped retain customers and bring on new ones - it's hard to calculate exact ROI, but it's definitely been in the positive.
    Incentivized
    Read full review
    GRIN
    • We are just getting moving with Grin but I am excited to grow our overall program.
    • The Grin community has provided a wealth of insights that we have been able to implement.
    • The addition of EMV data has been great for tracking success.
    Incentivized
    Read full review
    ScreenShots

    Awario Screenshots

    Screenshot of Awario dashboardScreenshot of Email notificationScreenshot of Alert comparisonScreenshot of Mention feed

    GRIN Screenshots

    Screenshot of Search 36M+ CreatorsScreenshot of Identify Influential CustomersScreenshot of Activate Unlimited CampaignsScreenshot of Track Creator ContentScreenshot of Send Email Templates + SequencesScreenshot of Report on Performance