Balsamiq is a wireframing tool that helps lean product teams turn early ideas into clear, actionable direction. The tool helps product managers, founders, and engineers worldwide share concepts, reduce rework, and build better products.
$12
per month (up to 2 projects)
Gliffy
Score6 out of 10
N/A
Gliffy is an online diagramming tool with collaboration features from the San Francisco company of the same name, offering standalone versions of Gliffy and integrated versions for Jira and Confluence.
$6
per month
WebEngage
Score4.1 out of 10
N/A
WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels:
Web Messages
In-app Messages
Push Notifications Web Push Notification
Email Marketing
SMS Marketing Facebook Remarketing According to the vendor, cross-device tracking helps keep communication coherent and contextual, making the…
N/A
Pricing
Balsamiq
Gliffy
WebEngage
Editions & Modules
No answers on this topic
Professional
$6
per month
No answers on this topic
Offerings
Pricing Offerings
Balsamiq
Gliffy
WebEngage
Free Trial
Yes
No
Yes
Free/Freemium Version
No
No
Yes
Premium Consulting/Integration Services
No
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
No setup fee
Additional Details
Pay per project, not per user
For Enterprise pricing, please reach out.
Pricing is customised according to the customer usage and requirement. Contact support@webengage.com to know more about pricing plans.
Balsamiq is a great tool for quickly getting ideas into visual form. At first it seems like there are not that many UI assets, but this constraint actually adds to the speed. There are less things for you to fuss over, you can focus on getting your ideas down. This is a tool for lofi rough drawings not a tool for building beautiful prototypes for developers to code to. It is fantastic for ideation because you mostly just drag and drop components onto the canvas and move things around. It's great in a live workshop setting for that reason.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Gliffy is user-friendly, with a drag-and-drop interface that makes it easy to create clear and visually appealing diagrams without steep learning curves. It’s perfect for creating straightforward, quick wireframes. Gliffy lacks features for detailed UI/UX wireframing and prototyping compared to specialized tools like Figma, Sketch, or Adobe XD.
WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Mock ups are obviously only just mock ups (this is important as if users see mock-ups in HTML, for example, they tend to think the system is ready to use or not far off)
Has a good selection of standard shapes that mock real world fields / controls
Allows not for profit organisations use it for free
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
First it's important to point out that Gliffy has priced itself incredibly well for small to medium sized businesses. Most other similar solutions are so expensive that organizations will avoid getting workflow software overall. Gliffy can take pride in knowing they're helping small business operate better.
Gliffy is incredibly easy to use for a first time user. I rarely have to train someone on how to use it. It's a lot of fun to see people get excited about systems and processes when using Gliffy. If you need to get up and running quickly I can't think of a better solution for workflow visualization.
I also like using Gliffy for mindmapping. I'm sure some mindmapping experts can tell me how I'm doing that incorrectly, but it just works for me. This points to the ease with which Gliffy allows you to get your thoughts down quickly and easily.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The sketch-like style can be off-putting to some stakeholders, and it’s not initially very clear that there is the option to turn this “off.” While I do think there is benefit to the default style, knowing from the start that this flexibility existed would have helped us be able to use this tool more often in the past and in different situations.
There are very limited collaborative functionalities. When it’s early in the design process, it’s often really helpful to have a number of people in the design to offer in-app feedback so the designer doesn’t have the burden of collecting feedback from many disparate sources in order to incorporate the feedback.
There are limited UI elements. As design evolves, there are more and more UI elements to consider, and many to stop using. Our Balsamiq wireframes would be a lot more effective in communicating design ideas to stakeholders if there was a wider range of UI elements to choose from.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I have had some trouble saving complex diagrams and viewing them on the fly. On a handful of occasions, diagrams are unable to save, which means I either need to try to "save as" a separate diagram, or I am perpetually stuck trying to "load" recent changes. Overall, this means I always have a slight lingering fear that my diagrams aren't fully saved or recoverable. Support has been pretty responsive helping me to reload corrupted diagrams.
Adding Text, Notes, and Images can be a challenge. While laying out objects with simple text is a strength, adding formatted text and commentary can be a challenge. I often find my objects ghost-moving all over the screen and lost. I'd love a drag-and-drop way to load images in to diagrams. The process is a bit cumbersome with the file upload wizard.
Template environments - I struggled a bit to try to create a default starting point for my diagrams. I've tried to load common libraries and ignore others, those settings are often ignore upon reload. I'd love to use the same 10 objects and ignore the rest, I am not able (yet) to create this scenario, though there may be more to learn.
Searching, Indexing, Retrieving my diagrams. As part of an enterprise plan, I find there are too many clicks required to a) find/search for my diagrams and b) save diagrams into my Gliffy folder. In our implementation I can see all folders for all of my colleagues, and need to drill down a bit before I get to my folder, where I can actually search my documents in a list. I'd prefer a more intuitive way to land on my diagrams and to organize them (e.g., by customer) so that I can access them more quickly.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I'm not sure how else we would be able to complete our work without Balsamiq or another similar tool. All of my experience with Balsamiq has been positive and they continue to develop new features so that my job gets easier. I would be very surprised if we didn't renew Balsamiq
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Because of its great versatility and ease of use. From diagramming to roadmpas and even user interface wireframes. Once a draft or first version is done we like to use the Confluence integration so we can collaborate and have one single source of truth
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Very intuitive and easy to understand. It only takes minutes to get the hang of it and get back to work. For new analysts (like, brand new, fresh out of school) it's not difficult and they need minimal to no hand-holding. The training content that is embedded is easy to find and use.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I based my assessment on aggregated user feedback and reviews from platforms like G2 and Software Advice. Many users highlight the simplicity and versatility of Gliffy’s interface, which makes it accessible for both beginners and professionals. Features like drag-and-drop functionality, a variety of templates, and integration options (e.g., Atlassian tools) contribute to its high rating.However, it doesn’t score a perfect 10 because some users report performance issues with complex diagrams, limited advanced features compared to competitors, and occasional difficulties with collaboration features. Balancing these strengths and weaknesses lands Gliffy in the 8-9 range for usability
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Creating digital wireframes in Photoshop is a nightmare. Photoshop was not really designed for this purpose. It doesn't have good collaboration options and it doesn't allow pattern libraries, which are essential for consistency and efficiency. We use UXPin and Axure for some time, but found that these platforms were a bit bloated. Balsamiq is much simpler than any of these options. It's a perfect wireframing platform for non-designers or for designers that want to focus on content and element-placement prior to design
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Gliffy is easier to use together with Confluence since it provides an integration where you can edit an image directly on the page. Visio and PowerPoint is better drawing tools but we have moved away from them since there isn’t a good way to keep track of the original file of the vector/bitmap included in the Confluence page.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The product works very well for showing product owners and developers design ideas for purposes of discussion, debate and refinement.
The products also works very well for specifying new designs for developers. This is best done in a series of screens that show various screen states and user interactions.
I also use the products to document bugs in software products and websites we have developed. This includes outlining and documenting bugs and changes to user interactions and refinements to the usability of completed interfaces and user experiences.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Gliffy had a positive ROI on our initial efforts in getting team members to map out their workflows, provide them in confluence through its integration and get them distributed to our organization. The ease of use was a huge success for adoption.
Gliffy did seem to have unfriendly costs. Even as a customer for years that signs year-long contracts the price needle did not move much. Enterprise-wide software is expected to have discounts at a bulk buy within the industry.
Gliffy for the first time provided a tool for us to put our thoughts in a shareable format. It paved the way for increased organization and getting to buy into pre-existing processes.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
