The Bazaarvoice platform provides businesses
with the ability to collect and publish authentic feedback from their
customers, who can review products and services, ask questions, and post photos
and videos of their experiences with products. The vendor says that leveraging
user-generated content can increase sales and build brand loyalty. Within the platform, the vendor provides seven core modules: Ratings & Reviews Questions & Answers Sampling…
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LocalClarity
Score 9.1 out of 10
Enterprise companies (1,001+ employees)
LocalClarity offers national brands, franchises, and digital agencies of all sizes a scalable platform for local search listing and reputation management. The vendor states its differentiators include: "Live" direct spreadsheet management of listings. Users achieve visibility and control over hundreds or thousands of locations with just a few clicks. EXPLORE review response workflow improves team productivity while improving the quality of on-brand…
Bazaarvoice is overall a quite strong ratings and reviews platform. If you have a national brand and want to integrate ratings and reviews into your website, Bazaarvoice should be in your consideration set. If you have a small business or a tighter budget, you may find Bazaarvoice too robust or expensive of a platform. If your brand gets a lot of organic product reviews, Bazaarvoice will be a helpful tool to increase brand credibility and search engine rankings. If you need help getting consumers to review your products, Bazaarvoice offers sampling programs. These programs can get very pricy depending on how many SKUs you are looking for reviews on. Bazaarvoice also has a proprietary platform where they collect consumer reviews for many brands, and once you have the Bazaarvoice ratings and reviews platform, you may be able to purchase reviews of your products and have them sync to your website without having to run a sampling program.
Any multi-location brand that has 20 locations and more, who wished to effortlessly manage their reviews from all review sources including the Apple and Google store, manage their location listings, promote their brand by utilizing Google and Facebook posts, drive their individual Google search rankings and engage all stakeholders in managing the brand's reputation, LocalClarity is the only choice.
Bazaarvoice Curations makes it incredibly easy to pull in content from multiple social media platforms for us to review.
Once the content is pulled into the Curations dashboard, our marketing team can very easily scroll through all the images and decide which ones we would like to feature on our site.
Curations also makes it very easy to tag any of our products in the images. We are able to do this manually, but Bazaarvoice also offers the option of letting their team tag the products they see in our images.
Their login to their portal is awful. They are working on creating a single sign on experience but right now there are different usernames and passwords depending on what dashboard you are attempting to access.
They could probably spend more time optimizing the cost of their initialization script. The size of the JavaScript concerns me.
They could work on their deployment and preview tools. The time for our staged changes to show on the live site doesn't seem to be as quick as it should be and the preview tools don't take into account the site's CSS files for display.
The LocalClarity of 24 months ago and even of 12 months ago, is not the LocalClarity of today. Their ability to listen and adapt to their clients needs is truly remarkable. We will always find the need for improvement with any solution we use but LocalClarity's is near perfect and I have no doubt, based on my personal interactions with the LocalClarity team, the solution will continue to be near perfect.
We are happy with the product and really just need to optimise our deployment of it on an ongoing basis. There is a lot of functionality prebuilt within Bazaarvoice which we want to have on our site, and to recreate this in our platform would take significant effort which is not practical for us.
I'm sure all processes and program can improve, however Bazaarvoice has reached a very easy usability level and hope this continues as the product improves over time.
The Bazaarvoice team is always available via call, email, or any other platform to provide help, guidance, or to push or ask for the task we set earlier. They are talkative and easy to share information and discuss issues if there are any. Thay may have more out of box solutions for easy implementation, but as a whole, and regarding support I am satisfied.
Even though both PowerReviews and Bazaar Voice are capable of fulfilling the aforementioned needs, PowerReviews also provides free trials. PowerReview's style options aren't always user-friendly, but the app is worth checking out if aesthetic concerns aren't top of mind. Bazaar Voice, on the other hand, sounds really professional and is remarkably simple to use.
None of the above keep up with LocalClarity. That's the reason we decided to partner with LocalClarity and we're proud to have done so. It's one thing to use the solution for yourself but when you engage a leading brand client you already have a relationship with to a solution, making a mistake is not an option...and not once have we felt we made a mistake introducing LocalClarity to any of our existing clients.
This has had a positive impact on the way the company identifies user issues and complaints more easily/readily.
The negative impact is that departments seem to put a lot more expectations on our customers than this tool can provide (e.g., replies and follow-up), meaning that we aren't as able to provide additional information when requested.
It's uncertain whether responding to reviews adds a lot of value when all is said and done. Reviewers rarely adjust their ratings, even if/when we sufficiently address their concerns or resolve issues.
As a reseller, LocalClarity is an easy proposition to sell as it's simple, uncluterred, uncomplicated and highly affordable.
Due to the way LocalClarity was designed, it provides an automatic reduction in the resources required to handle the daily needs of a mideum to large multi-location chain...and who doesnt like to get the job done right with less resources and costs!
With the use of LocalClarity, even as a simplistic example, our clients see an increase in their review ratings, an increase in the number of reviewers posting reviews, an an increase in brand stakeholder engagement working diligently improve customer satisfaction.
