Bazaarvoice vs. Meta Commerce Manager

Bazaarvoice is overall a quite strong ratings and reviews platform. If you have a national brand and want to integrate ratings and reviews into your website, Bazaarvoice should be in your consideration set. If you have a small business or a tighter budget, you may find Bazaarvoice too robust or expensive of a platform. If your brand gets a lot of organic product reviews, Bazaarvoice will be a helpful tool to increase brand credibility and search engine rankings. If you need help getting consumers to review your products, Bazaarvoice offers sampling programs. These programs can get very pricy depending on how many SKUs you are looking for reviews on. Bazaarvoice also has a proprietary platform where they collect consumer reviews for many brands, and once you have the Bazaarvoice ratings and reviews platform, you may be able to purchase reviews of your products and have them sync to your website without having to run a sampling program.

Incentivized

Orders from Facebook and Instagram are imported into our platform seamlessly. They automatically get marked as shipped and updated with tracking when we ship them out. Customer communication is not the best, due to site issues. If there is an issue with an order, we frequently need to revisit these orders to communicate with the customer because of error messages when trying to contact them.

Incentivized

• When a customer purchases from us, they are sent a post-interaction email by Bazaarvoice two weeks later after they've received their purchase and had a chance to try it out. This email gets customers back on our site leaving SEO-rich reviews. Our marketing team uses these reviews for social posts and email blasts as well.
• The Bazaarvoice annual conference was really beneficial. I was able to talk to different Bazaarvoice teams and get recommendations for improving our experience with Bazaarvoice. I also got ideas from fellow marketers on how they were able to increase reviews or use the reviews in marketing initiatives.
• The Bazaarvoice Conversion Impact Report lets me know Conversion Rate, AOV, Revenue, etc. for customers who've used reviews vs. those who haven't. This helps me know that Bazaarvoice is paying for itself.
• The Questions & Answers section on the product detail pages give us another way to add SEO-rich content when we answer customer questions. It also gives us insight into what the customers are struggling with. With this info we will add info to our product description, shipping pages, etc.

• Targeted ads.
• Analytics.
• Simplicity (at basic level).

Incentivized

• The improvements made to the current platform are great however I feel there could be more frequent releases to update certain aspects of the platform that feel a little neglected. For example the process of uploading a photo to the site via curations is quite clunky for a customer and not able to be adjusted to be in line with the rest of the website. It would be great if this was more dynamic.

Incentivized

• Nuances of service are confusing.
• Pricing is all over the place.
• Customer services can be lacking.

Incentivized

We are happy with the product and really just need to optimise our deployment of it on an ongoing basis. There is a lot of functionality prebuilt within Bazaarvoice which we want to have on our site, and to recreate this in our platform would take significant effort which is not practical for us.

Incentivized

I'm sure all processes and program can improve, however Bazaarvoice has reached a very easy usability level and hope this continues as the product improves over time.

Site navigation isn't the best, but there are many tools available for you to use. Plenty of data on metrics and everything else you would be looking for on a platform like this.

Incentivized

The Bazaarvoice team is always available via call, email, or any other platform to provide help, guidance, or to push or ask for the task we set earlier. They are talkative and easy to share information and discuss issues if there are any. Thay may have more out of box solutions for easy implementation, but as a whole, and regarding support I am satisfied.

Incentivized

You can only contact support via Facebook Messenger. They are fairly quick to respond, but cannot always help you. When items get falsely flagged as inappropriate for the platform, it is a crap shoot whether or now submitting them to be re-evaluated will pan out.

Incentivized

Save time and energy by utilizing their implementation team!

Both services are a good choice. I don't feel you can go wrong with either option. They would have both fulfilled our need and have very similar offerings. We ended up going with Bazaarvoice Conversations because of their initial cost for setup. The cost at the time for annual fees were similar.

Incentivized

Using an outside product, such as Hootsuite, is mostly a lot easier for our organization than Meta Commerce Manager. Hootsuite (or software like it) is simpler to understand, presents a better analytic user interface, and feels more cost-effective. Automating process is simpler with Hootsuite. Navigating Meta's various help websites is a disaster, as they have many different, conflicting, and/or outdated pieces of advice.

Incentivized

• This has had a positive impact on the way the company identifies user issues and complaints more easily/readily.
• The negative impact is that departments seem to put a lot more expectations on our customers than this tool can provide (e.g., replies and follow-up), meaning that we aren't as able to provide additional information when requested.
• It's uncertain whether responding to reviews adds a lot of value when all is said and done. Reviewers rarely adjust their ratings, even if/when we sufficiently address their concerns or resolve issues.

Incentivized

• Community engagement.
• Needs better and more simple analytics.
• Needs trainings.

Incentivized