Meta Commerce is not the disrupter and lacks promised features.
September 25, 2022

Meta Commerce is not the disrupter and lacks promised features.

Kyle Moneypenny | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Commerce Manager

We use Meta Commerce manager to post advertisements, boost posts, and target posts to various Meta products. Primarily Instagram and Facebook. We are a non-profit school that uses the platforms to recruit potential students and engage with interested communities (community groups, religious groups, patron communities, etc.). We are able to get clear analytics of whom and where we are targeting.
  • Targeted ads.
  • Analytics.
  • Simplicity (at basic level).
  • Nuances of service are confusing.
  • Pricing is all over the place.
  • Customer services can be lacking.
  • Community engagement.
  • Needs better and more simple analytics.
  • Needs trainings.
Using an outside product, such as Hootsuite, is mostly a lot easier for our organization than Meta Commerce Manager. Hootsuite (or software like it) is simpler to understand, presents a better analytic user interface, and feels more cost-effective. Automating process is simpler with Hootsuite. Navigating Meta's various help websites is a disaster, as they have many different, conflicting, and/or outdated pieces of advice.

Do you think Meta Commerce Manager delivers good value for the price?

No

Are you happy with Meta Commerce Manager's feature set?

No

Did Meta Commerce Manager live up to sales and marketing promises?

Yes

Did implementation of Meta Commerce Manager go as expected?

Yes

Would you buy Meta Commerce Manager again?

No

Meta Commerce Manager is well suited for posting content to semi-targeted users; posting is easy as a few clicks once content is created. Some of the tools are very easy to use. Back-end analytics are there, although it can be expensive or complicated how far your institution wants to drill down.