Benchmark Email vs. ConvertPlug

For low volume non-profits, Benchmark Email provides a respectable free service. Ease of use is high and customization of the email is good. The discount for 501(c)(3) organizations and fully free use for non-profits that help children is commendable. Although the GUI editor is flexible and easy to learn, it does have some issues with certain detailed formatting concerns, like properly showing the newlines between paragraphs. Image/photo processing and presentation is similarly both easy to use, but frustrating due to some capability gaps and quirks, like specifying image sizes and display on hi-resolution devices.

Overall, Benchmark Email provides a good service that is easy to learn to expand your communication reach; however, the ROI and satisfaction may not be as high if paying fees comparable to other offerings.

Incentivized

Very well suited for ANY serious website operator - be it services, info-products or e-commerce. It's not just list marketing but pop-ups. Basis our usage experience, we never found any restrictive-case use situations

Incentivized

• 2,000 contact list space available with no time limit to those who can't upgrade.
• The AB Testing feature helps to improve the performance of your emails by experimenting with different content and send times to determine what works best. Thus great emailing objectives are easier to achieve.
• There is a feature where website and email engagement trigger an automatic email series. For example, the automatic flow of a subscriber from a leads list to a customer list upon making a purchase is awesome.

• Integrates well with Wordpress, Studiopress (genesis) and all major email marketing software
• Impressive variety of pop-ups and ability to customize those
• "light loading" (less page load time) and mobile friendly for sure
• Impressive "pop-up behaviour" customization ....right from "When and where on website" to "Which specific country" and much more
• Adaptable to subscription or e-commerce website architecture as well

Incentivized

• List maintenance -- navigating multiple lists is a cumbersome activity.
• Analytics about user engagement could be better. It's not super robust, especially if you're used to Google Analytics.
• Customer support is kind of slow to get back to us.

Incentivized

• Look and feel of templates could use greater westernization. Colors tend to be more oriental/Bright oriented - However color pallets can be changed easily
• Covert Plus: PLEASE also bring in a content locker!

Incentivized

1 business day response email support. Plenty of videos as well but if you need "human emails", got to wait

Incentivized

I stated this plenty of times in my previous responses but we moved to Benchmark from Mad Mimi. Mad Mimi's feature set is extremely basic and only suited for start-ups or very small businesses. Benchmark provides enough customization to take the next step in your email marketing program. It's also fairly affordable

Incentivized

The above and various other plugins/software were either not compatible with some of our software OR were too expensive (often with recurring costs vs. one-time) OR offered too many add-on features that weren't needed. It took us nearly 40 expensive man-hours to test and narrow down on this particular plugin that met all requirements in a go

Incentivized

• If we think particularly on the ROI then benchmark email gives you a definite amount of ROI. But it takes time, you will see the results after a six month span of time. Because sending an email itself is a slow and steady process to follow.

Incentivized

• Immediate ROI, Highly positive case use
• Customer support could be faster

Incentivized