What users are saying about
25 Ratings
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Score 7.3 out of 100
34 Ratings
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Score 7.9 out of 100

Feature Set Ratings

  • Benchmark Email ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

9.5

Benchmark Email

95%
8.4

Drip Ecommerce CRM

84%
Benchmark Email ranks higher in 7/9 features

WYSIWYG email editor

7.8
78%
6 Ratings
9.4
94%
7 Ratings

Dynamic content

10.0
100%
6 Ratings
7.0
70%
6 Ratings

Ability to test dynamic content

9.3
93%
4 Ratings
5.1
51%
6 Ratings

Landing pages

10.0
100%
4 Ratings
N/A
0 Ratings

A/B testing

10.0
100%
6 Ratings
8.9
89%
7 Ratings

Mobile optimization

10.0
100%
7 Ratings
7.1
71%
8 Ratings

Email deliverability reporting

10.0
100%
11 Ratings
10.0
100%
16 Ratings

List management

10.0
100%
7 Ratings
10.0
100%
8 Ratings

Triggered drip sequences

8.2
82%
4 Ratings
10.0
100%
8 Ratings

Reporting & Analytics

8.3

Benchmark Email

83%
6.9

Drip Ecommerce CRM

69%
Benchmark Email ranks higher in 2/3 features

Dashboards

7.6
76%
6 Ratings
7.7
77%
8 Ratings

Standard reports

10.0
100%
7 Ratings
7.9
79%
7 Ratings

Custom reports

7.2
72%
3 Ratings
5.0
50%
5 Ratings

Pre-Send Testing

10.0

Benchmark Email

100%

Drip Ecommerce CRM

Feature Set Not Supported
N/A
Benchmark Email ranks higher in 2/2 features

Inbox Display

10.0
100%
1 Rating
N/A
0 Ratings

Email Previews

10.0
100%
1 Rating
N/A
0 Ratings

Attribute Ratings

  • Drip Ecommerce CRM is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

7.0

Benchmark Email

70%
7 Ratings
9.4

Drip Ecommerce CRM

94%
8 Ratings

Likelihood to Renew

8.0

Benchmark Email

80%
1 Rating

Drip Ecommerce CRM

N/A
0 Ratings

Likelihood to Recommend

BenchmarkONE

For low volume non-profits, Benchmark Email provides a respectable free service. Ease of use is high and customization of the email is good. The discount for 501(c)(3) organizations and fully free use for non-profits that help children is commendable. Although the GUI editor is flexible and easy to learn, it does have some issues with certain detailed formatting concerns, like properly showing the newlines between paragraphs. Image/photo processing and presentation is similarly both easy to use, but frustrating due to some capability gaps and quirks, like specifying image sizes and display on hi-resolution devices.

Overall, Benchmark Email provides a good service that is easy to learn to expand your communication reach; however, the ROI and satisfaction may not be as high if paying fees comparable to other offerings.
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Leadpages

If you're looking to take your email program to the next level with automation, you definitely need to consider Drip. Their support team is always timely and helpful whenever we've needed guidance on the platform or using the API. They are constantly improving their tools. It never feels stagnant or lacking in critical features. Their prebuilt workflows make getting started very easy and you can start driving more revenue almost immediately.
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Pros

BenchmarkONE

  • 2,000 contact list space available with no time limit to those who can't upgrade.
  • The AB Testing feature helps to improve the performance of your emails by experimenting with different content and send times to determine what works best. Thus great emailing objectives are easier to achieve.
  • There is a feature where website and email engagement trigger an automatic email series. For example, the automatic flow of a subscriber from a leads list to a customer list upon making a purchase is awesome.
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Leadpages

  • Simplicity + power. Drip is one of the quickest platforms to use in terms of setting up simple drip email sequences. Yet it also packs enormous power if you need to do complex automation.
  • Drip's direct integrations with other systems mean you can easily create hyper-personalized communications and anybody can set this up.
  • Drip's Javascript embed is easy to setup and great for helping to build deeper insights into customer behavior as well as triggering automation.
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Cons

BenchmarkONE

  • List maintenance -- navigating multiple lists is a cumbersome activity.
  • Analytics about user engagement could be better. It's not super robust, especially if you're used to Google Analytics.
  • Customer support is kind of slow to get back to us.
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Leadpages

  • Possibly more email design templates for "new" users to automation, HTML coding, integrations, webhooks, etc.
  • Any supported integration partners are always good to see. They have expanded in this area, recently.
  • Some sort of WYSIWYG, drag-and-drop email editor, wouldn't hurt.
  • Sometimes, when trying to implement advanced HTML coding to an email template, the code doesn't stick, save or format as "native HTML."
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Pricing Details

Benchmark Email

Starting Price

$0 per month

Editions & Modules

Benchmark Email editions and modules pricing
EditionModules
ProStarting at $131
EnterpriseCustom2

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Drip Ecommerce CRM

Starting Price

$19 per month

Editions & Modules

Drip Ecommerce CRM editions and modules pricing
EditionModules
Up to 500 people in account191
550 - 2,000292
2,001 - 5,000893
5,001 - 8,0001244
8,001 - 15,0002095
15,001 - 22,5003296
22,501 - 27,5004097
27,501 - 35,0005298
35,001 - 50,0006999

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Optional

Additional Details

Alternatives Considered

BenchmarkONE

I stated this plenty of times in my previous responses but we moved to Benchmark from Mad Mimi. Mad Mimi's feature set is extremely basic and only suited for start-ups or very small businesses. Benchmark provides enough customization to take the next step in your email marketing program. It's also fairly affordable
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Leadpages

Again, this is dependent on the use case. If you are a small- to medium-sized business that doesn't have a sales team, this is likely a great product for you. It is also a good price compared to larger enterprise software. Other software I have used worked better for other companies I worked for, but Drip fits best for my current company.
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Return on Investment

BenchmarkONE

  • If we think particularly on the ROI then benchmark email gives you a definite amount of ROI. But it takes time, you will see the results after a six month span of time. Because sending an email itself is a slow and steady process to follow.
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Leadpages

  • Saves hours of typing redundant emails
  • Helps with our retention based on the constant contact with our current clients
  • Keeps our prospects up to date as we move through the stages of the sales cycle which also increases our capacity to handle more volume.
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Screenshots

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