What users are saying about
25 Ratings
163 Ratings
25 Ratings
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Score 7.3 out of 100
163 Ratings
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Score 7.8 out of 100

Feature Set Ratings

  • Benchmark Email ranks higher in 3 feature sets: Email & Online Marketing, Reporting & Analytics, Pre-Send Testing

Email & Online Marketing

9.5

Benchmark Email

95%
6.2

Twilio SendGrid

62%
Benchmark Email ranks higher in 9/9 features

WYSIWYG email editor

7.8
78%
6 Ratings
6.5
65%
30 Ratings

Dynamic content

10.0
100%
6 Ratings
7.7
77%
33 Ratings

Ability to test dynamic content

9.3
93%
4 Ratings
7.7
77%
31 Ratings

Landing pages

10.0
100%
4 Ratings
1.2
12%
19 Ratings

A/B testing

10.0
100%
6 Ratings
6.2
62%
24 Ratings

Mobile optimization

10.0
100%
7 Ratings
6.6
66%
32 Ratings

Email deliverability reporting

10.0
100%
11 Ratings
8.0
80%
76 Ratings

List management

10.0
100%
7 Ratings
5.2
52%
37 Ratings

Triggered drip sequences

8.2
82%
4 Ratings
6.2
62%
18 Ratings

Reporting & Analytics

8.3

Benchmark Email

83%
5.8

Twilio SendGrid

58%
Benchmark Email ranks higher in 3/3 features

Dashboards

7.6
76%
6 Ratings
6.5
65%
41 Ratings

Standard reports

10.0
100%
7 Ratings
7.3
73%
41 Ratings

Custom reports

7.2
72%
3 Ratings
3.6
36%
27 Ratings

Pre-Send Testing

10.0

Benchmark Email

100%
5.8

Twilio SendGrid

58%
Twilio SendGrid ranks higher in 6/8 features

Inbox Display

10.0
100%
1 Rating
5.4
54%
5 Ratings

Email Previews

10.0
100%
1 Rating
7.1
71%
5 Ratings

URL Validation

N/A
0 Ratings
7.1
71%
5 Ratings

Link Tracking

N/A
0 Ratings
7.8
78%
6 Ratings

Image Validation

N/A
0 Ratings
5.7
57%
5 Ratings

Email Accessibility Tools

N/A
0 Ratings
6.7
67%
5 Ratings

Spelling and Grammar Check

N/A
0 Ratings
1.0
10%
3 Ratings

Spam Testing

N/A
0 Ratings
5.7
57%
5 Ratings

Attribute Ratings

  • Benchmark Email is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

Likelihood to Recommend

7.0

Benchmark Email

70%
7 Ratings
5.7

Twilio SendGrid

57%
53 Ratings

Likelihood to Renew

8.0

Benchmark Email

80%
1 Rating
7.0

Twilio SendGrid

70%
1 Rating

Usability

Benchmark Email

N/A
0 Ratings
1.0

Twilio SendGrid

10%
4 Ratings

Support Rating

Benchmark Email

N/A
0 Ratings
2.5

Twilio SendGrid

25%
14 Ratings

Likelihood to Recommend

BenchmarkONE

For low volume non-profits, Benchmark Email provides a respectable free service. Ease of use is high and customization of the email is good. The discount for 501(c)(3) organizations and fully free use for non-profits that help children is commendable. Although the GUI editor is flexible and easy to learn, it does have some issues with certain detailed formatting concerns, like properly showing the newlines between paragraphs. Image/photo processing and presentation is similarly both easy to use, but frustrating due to some capability gaps and quirks, like specifying image sizes and display on hi-resolution devices.

Overall, Benchmark Email provides a good service that is easy to learn to expand your communication reach; however, the ROI and satisfaction may not be as high if paying fees comparable to other offerings.
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Twilio

Twilio SendGrid Email Marketing is perfect for organizations both big and small that may be on a lower budget. It is a very affordable solution for users with a large number of email addresses. While other providers may offer "free" storage for email contacts... the cost to send campaigns to those contacts can be very costly. While they do not offer widgets or other integrations for websites/social media... it is very easy to import and manage contacts. Additionally, they offer a comprehensive self-help support section online, but it's also easy to hop on the phone or on chat with a rep if you ever need technical support or assistance. Twilio SendGrid Email Marketing may not be the most affordable solution for users who are not currently sending email campaigns to their users, but are simply storing email contacts
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Pros

BenchmarkONE

  • 2,000 contact list space available with no time limit to those who can't upgrade.
  • The AB Testing feature helps to improve the performance of your emails by experimenting with different content and send times to determine what works best. Thus great emailing objectives are easier to achieve.
  • There is a feature where website and email engagement trigger an automatic email series. For example, the automatic flow of a subscriber from a leads list to a customer list upon making a purchase is awesome.
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Twilio

  • Drag and drop email designer for transactional emails - super nice even though I do code, it's much quicker and easier to implement without code.
  • Very simple implementation. Only a few lines of code need to be added in our backend and boom we were up and running in less than a day.
  • Listening to customer feedback. They regularly send emails about new features and ask for feedback to improve their software.
  • Some of the cheapest and best dedicated IPs.
  • Easy integration and setup between marketing and transactional emails. Super helpful to have everything in one place.
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Cons

BenchmarkONE

  • List maintenance -- navigating multiple lists is a cumbersome activity.
  • Analytics about user engagement could be better. It's not super robust, especially if you're used to Google Analytics.
  • Customer support is kind of slow to get back to us.
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Twilio

  • Actually viewing previous emails dispatched. SendGrid does not have this feature - although it provides numbers on emails dispatched within 3 days for the cheapest plan.
  • The service asks you to pay more (although a minimal amount) to have visibility on email activity upto 30 days in the past.
  • The API doesn't allow an export of a report of email activity over a period of time. It can be quite frustrating at times to be limited in this way.
  • Their customer support isn't the best. Certainly some room for improvement there.
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Pricing Details

Benchmark Email

Starting Price

$0 per month

Editions & Modules

Benchmark Email editions and modules pricing
EditionModules
ProStarting at $131
EnterpriseCustom2

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Twilio SendGrid

Starting Price

$0

Editions & Modules

Twilio SendGrid editions and modules pricing
EditionModules
FreeFree1
Basic15.002
Advanced60.003

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Usability

BenchmarkONE

No answers on this topic

Twilio

It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
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Support Rating

BenchmarkONE

No answers on this topic

Twilio

Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
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Alternatives Considered

BenchmarkONE

I stated this plenty of times in my previous responses but we moved to Benchmark from Mad Mimi. Mad Mimi's feature set is extremely basic and only suited for start-ups or very small businesses. Benchmark provides enough customization to take the next step in your email marketing program. It's also fairly affordable
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Twilio

With ExpressPigeon, SendGrid stacks up very well and actually provides just as much functionality for us as ExpressPigeon, but costs surrounding that use was advantageous with ExpressPigeon. SendGrid has recently added functionality that brings it closer to Act-On, specifically on the marketing automation end. This really allows users to create long-term campaigns.
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Return on Investment

BenchmarkONE

  • If we think particularly on the ROI then benchmark email gives you a definite amount of ROI. But it takes time, you will see the results after a six month span of time. Because sending an email itself is a slow and steady process to follow.
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Twilio

  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
Read full review

Screenshots

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