What users are saying about
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Top Rated
127 Ratings
Top Rated
216 Ratings

Bitly

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Top Rated
127 Ratings
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Score 8.6 out of 100
Top Rated
216 Ratings
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Score 9 out of 100

Feature Set Ratings

    Security

    Bitly

    Feature Set Not Supported
    N/A
    9.4

    Google Tag Manager

    94%
    Google Tag Manager ranks higher in 1/1 features

    Role-based user permissions

    N/A
    0 Ratings
    9.4
    94%
    53 Ratings

    Tag Management

    Bitly

    Feature Set Not Supported
    N/A
    8.0

    Google Tag Manager

    80%
    Google Tag Manager ranks higher in 8/8 features

    Tag library

    N/A
    0 Ratings
    8.1
    81%
    59 Ratings

    Tag variable mapping

    N/A
    0 Ratings
    7.7
    77%
    52 Ratings

    Ease of writing custom tags

    N/A
    0 Ratings
    6.7
    67%
    63 Ratings

    Rules-driven tag execution

    N/A
    0 Ratings
    8.3
    83%
    58 Ratings

    Tag performance monitoring

    N/A
    0 Ratings
    7.3
    73%
    55 Ratings

    Improved page load times

    N/A
    0 Ratings
    8.4
    84%
    46 Ratings

    Mobile app tagging

    N/A
    0 Ratings
    8.6
    86%
    32 Ratings

    Library of JavaScript extensions

    N/A
    0 Ratings
    9.0
    90%
    35 Ratings

    Data Management & Integrity

    Bitly

    Feature Set Not Supported
    N/A
    8.7

    Google Tag Manager

    87%
    Google Tag Manager ranks higher in 5/5 features

    Event tracking

    N/A
    0 Ratings
    9.6
    96%
    61 Ratings

    Mobile event tracking

    N/A
    0 Ratings
    9.3
    93%
    44 Ratings

    Data distribution management

    N/A
    0 Ratings
    8.4
    84%
    39 Ratings

    Universal data layer

    N/A
    0 Ratings
    8.9
    89%
    55 Ratings

    Automated error checking

    N/A
    0 Ratings
    7.6
    76%
    44 Ratings

    Attribute Ratings

    • Bitly is rated higher in 2 areas: Usability, Support Rating
    • Google Tag Manager is rated higher in 4 areas: Likelihood to Recommend, Availability, Online Training, Implementation Rating
    • Bitly and Google Tag Manager are tied in 1 area: Likelihood to Renew

    Likelihood to Recommend

    8.7

    Bitly

    87%
    56 Ratings
    9.2

    Google Tag Manager

    92%
    68 Ratings

    Likelihood to Renew

    10.0

    Bitly

    100%
    2 Ratings
    10.0

    Google Tag Manager

    100%
    6 Ratings

    Usability

    9.5

    Bitly

    95%
    6 Ratings
    8.2

    Google Tag Manager

    82%
    13 Ratings

    Availability

    9.0

    Bitly

    90%
    2 Ratings
    9.1

    Google Tag Manager

    91%
    2 Ratings

    Performance

    9.0

    Bitly

    90%
    2 Ratings

    Google Tag Manager

    N/A
    0 Ratings

    Support Rating

    8.0

    Bitly

    80%
    15 Ratings
    6.1

    Google Tag Manager

    61%
    12 Ratings

    Online Training

    7.0

    Bitly

    70%
    1 Rating
    7.3

    Google Tag Manager

    73%
    1 Rating

    Implementation Rating

    8.0

    Bitly

    80%
    2 Ratings
    9.8

    Google Tag Manager

    98%
    4 Ratings

    Product Scalability

    9.0

    Bitly

    90%
    1 Rating

    Google Tag Manager

    N/A
    0 Ratings

    Likelihood to Recommend

    Bitly

    Generally I would recommend. If you are doing a tiny amount of volume (price sensitive and/or your team needs hands on support) you may be better served elsewhere, but I don't think you're going to get the easy of use and feature set that you would with Bitly. We have found that our user base is also used to seeing Bitly-shortened links in their daily browsing, so are less reticent to click a URL that isn't on our domain
    Anonymous | TrustRadius Reviewer

    Google Tag Manager

    Google Tag Manager is well suited when the marketer or marketing team does not work closely with the developers. In this scenario, it means that the marketer can deploy 3rd party tools such as live chat widgets, advertising pixels, and much more themselves in a timely manner. Google Tag Manager may be less relevant in an organization where the marketer is also the developer or has a strong development background, where they can implement the 3rd party tags directly on the site when they need. But even in this instance, there's still great benefit in using Google Tag Manager.
    Quentin Aisbett | TrustRadius Reviewer

    Pros

    Bitly

    • Shorten and link branding: Bitly helps to turn long URLs into short ones that can also be customized to suit any business name.
    • Tracking and analytics: A great thing to be able to see the social media channels that visitors are clicking from and where they are in the world.
    • Integrations: Bitly integrates well with third-party tools to help improve workflow and tech tools.
    • Free plan: There are some great features on the paid plan but for those not yet ready to invest Bitly provides a great free option.
    Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer

    Google Tag Manager

    • Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
    • In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
    • Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
    • Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.
    Santiago Valdés | TrustRadius Reviewer

    Cons

    Bitly

    • One thing I've noticed is that if you're shortening a link that you didn't create - for example shortening the link to a news article that you then want to share on Twitter - the analytics will continue to pull data from the original URL as a whole, and not just your unique Bitlink. It would be nice to be able to pull out the traffic that just my efforts are pulling to the site, and not every single source of traffic that site is getting.
    Corinne Aherne | TrustRadius Reviewer

    Google Tag Manager

    • There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
    • Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.
    J.P. VanderLinden | TrustRadius Reviewer

    Pricing Details

    Bitly

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $0

    Bitly Editions & Modules

    Edition
    FreeFree
    Basic$352
    CustomizedContact sales team
    1. none
    2. per month
    3. none
    Additional Pricing Details

    Google Tag Manager

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Google Tag Manager Editions & Modules

    Additional Pricing Details

    Likelihood to Renew

    Bitly

    Bitly 10.0
    Based on 2 answers
    We've had great success with Bitly and will continue using it.
    Anonymous | TrustRadius Reviewer

    Google Tag Manager

    Google Tag Manager 10.0
    Based on 6 answers
    Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
    Anonymous | TrustRadius Reviewer

    Usability

    Bitly

    Bitly 9.5
    Based on 6 answers
    Using Bitly to create shareable, trackable short links for social media couldn't be easier. Bitly is super easy to manage and offers easy monitoring of short links. Even with the few shortcomings or cumbersome features, Bitly is ranked number 1 for shortening links for our organization because of how simple it is to use.
    Stefanie Cash | TrustRadius Reviewer

    Google Tag Manager

    Google Tag Manager 8.2
    Based on 13 answers
    Google Tag Manager is the definition of a learning curve. At the beginning, you can barely do the minimum and it can seem questionable as to why you would use it. However, as users begin to learn its offerings and see how it can do much more, they will have a moment where GTM becomes a tool that empowers their ability to track and efficiently collect data for important business questions.
    Matthew Stewart | TrustRadius Reviewer

    Reliability and Availability

    Bitly

    Bitly 9.0
    Based on 2 answers
    I've witnessed very little availability issues with Bitly. This includes very rare occurrences of application errors and unplanned outages, of which I very much appreciate. When there are application errors or outages, Bitly does a great job of handling the issues in a timely manner and I am rarely out of the site for long at all. This is great, considering I was using Bitly for nearly every link that was posted to our social media accounts.
    Holland Pintarch | TrustRadius Reviewer

    Google Tag Manager

    Google Tag Manager 9.1
    Based on 2 answers
    No answer on this topic is available.

    Performance

    Bitly

    Bitly 9.0
    Based on 2 answers
    I have used Bitly's service on a variety of computers, systems, and browsers. With this being said, I have not noticed much of a change at all between the browsers and computers, and Bitly's performance is top notch. Reports are also completed in a reasonable time frame, and I have had very little problem with lag time on loading different pages on the site. Pages tend to load quite quickly.
    Holland Pintarch | TrustRadius Reviewer

    Google Tag Manager

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Bitly

    Bitly 8.0
    Based on 15 answers
    For us, Bitly is a Godsend an an almost perfect solution. I have no complaints and would recommend them to almost anyone. I guess I would hold back from a 10/10 because short URLs can sometimes look spammy. For us, and what we need it for, it's just about perfect!
    Anonymous | TrustRadius Reviewer

    Google Tag Manager

    Google Tag Manager 6.1
    Based on 12 answers
    It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
    Stéphane Hamel | TrustRadius Reviewer

    In-Person Training

    Bitly

    I did not receive any in-person training, as I felt that I didn't need this type of training in order to understand and learn Bitly. It was quite easy for me to explore Bitly and learn the features myself without needing a person to give me a demo or tutorial. Kudos to making a platform that is very straightforward.
    Holland Pintarch | TrustRadius Reviewer

    Google Tag Manager

    No answers on this topic

    Online Training

    Bitly

    Bitly 7.0
    Based on 1 answer
    I haven't experienced direct online training - However, several times while learning Bitly by myself I went to the main Bitly page to answer a few questions I had. This includes determining exactly what features I was receiving and then I would explore the website and find these features. Also, I went to the Enterprise tab when both deciding to purchase that upgrade, as well as after I purchased this upgrade. It was very helpful in learning exactly what came with that package and after the upgrade, I was able to look there and learn some of the aspects of the upgrade that I was missing
    Holland Pintarch | TrustRadius Reviewer

    Google Tag Manager

    Google Tag Manager 7.3
    Based on 1 answer
    I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
    Stéphane Hamel | TrustRadius Reviewer

    Implementation Rating

    Bitly

    Bitly 8.0
    Based on 2 answers
    Very excited to use bitly for link tracing - I was very excited to begin using Bitly for this company, and I've had very favorable impressions of using Bitly in the past for a variety of different jobs. Knowing the amount clicks on each link is important for our overall strategy.
    Holland Pintarch | TrustRadius Reviewer

    Google Tag Manager

    Google Tag Manager 9.8
    Based on 4 answers
    Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
    David Gailey | TrustRadius Reviewer

    Alternatives Considered

    Bitly

    We use Pretty Links for custom URLs from our Word Press website. When that is not possible because the URL doesn't originate from the website, we use Bitly. It definitely has a purpose in our day-to-day operations. We also appreciate the information you receive like total clicks, top referrer and top location.
    GAIL PABST | TrustRadius Reviewer

    Google Tag Manager

    We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
    Ben Rubenstein | TrustRadius Reviewer

    Scalability

    Bitly

    Bitly 9.0
    Based on 1 answer
    Bitly's scalability is great. When I began using it, I only used it once in a while to promote blog articles from our WordPress site on Twitter. This was due to Twitter's character limit and URL shortening was necessary. However, once I became more familiar with it and started seeing the benefits of many of Bitly's features, I began using it for nearly every link I posted across all of our social media accounts. This increased the workload I filtered through Bitly, and we also upgraded from free to a paid account. This growth was handled very well by Bitly and I was very pleased with its ability to scale so easily.
    Holland Pintarch | TrustRadius Reviewer

    Google Tag Manager

    No score
    No answers yet
    No answers on this topic

    Return on Investment

    Bitly

    • We have seen an increase in event surveys since user Bitly in addition to the QR code
    • There are less technical issues when users are trying to use the Bitly URL
    • Can't beat free and when we have the budget would upgrade as the costs for benefits is worth it
    Shannon Miller | TrustRadius Reviewer

    Google Tag Manager

    • GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
    • With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.
    Anonymous | TrustRadius Reviewer

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