What users are saying about
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61 Ratings
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Top Rated
165 Ratings

Bitly

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61 Ratings
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Score 8.4 out of 100

Google Tag Manager

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Top Rated
165 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.1 out of 100

Likelihood to Recommend

Bitly

Bitly is a great tool for small businesses looking to build their online presence and wanting to look as professional as possible and gather a few insights into where their main traffic is coming from. For online businesses that primarily use social media platforms such as Pinterest, I would not recommend using Bitly as the links are seen as spam and therefore are not accepted.
Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer

Google Tag Manager

If you have a marketing department that wants to be agile and measure valuable goals for your company, then GTM is the way to go.You will be able to track almost any event of value that you want on the site (without adding any extra code, thanks to auto-event listener), add new marketing tools if needed in minutes and send events to multiple platforms. This has huge value for your company if you think about it: measuring your efforts quickly and changing course if it is not working can save tons of money. I believe almost anyone who has a site on the internet can benefit from it because of how much time it saves (considering it's even free!).Just beware: GTM opens the door so you can add any piece of code you want. Someone without much experience can overload the site or affect site speed
Santiago Valdés | TrustRadius Reviewer

Feature Rating Comparison

Security

Bitly
Google Tag Manager
8.8
Role-based user permissions
Bitly
Google Tag Manager
8.8

Tag Management

Bitly
Google Tag Manager
7.7
Tag library
Bitly
Google Tag Manager
8.4
Tag variable mapping
Bitly
Google Tag Manager
8.3
Ease of writing custom tags
Bitly
Google Tag Manager
7.6
Rules-driven tag execution
Bitly
Google Tag Manager
8.3
Tag performance monitoring
Bitly
Google Tag Manager
7.4
Improved page load times
Bitly
Google Tag Manager
7.2
Mobile app tagging
Bitly
Google Tag Manager
7.1
Library of JavaScript extensions
Bitly
Google Tag Manager
7.2

Data Management & Integrity

Bitly
Google Tag Manager
8.4
Event tracking
Bitly
Google Tag Manager
9.5
Mobile event tracking
Bitly
Google Tag Manager
8.7
Data distribution management
Bitly
Google Tag Manager
7.9
Universal data layer
Bitly
Google Tag Manager
8.9
Automated error checking
Bitly
Google Tag Manager
7.0

Pros

Bitly

  • Very easy to use. Anyone with even limited tech knowledge would be able to begin using the service from day one.
  • Managing and tracking links is very straightforward and offers you exactly what you need.
  • Can use for free and even without signing in, so it's very open and available to everyone.
  • Has been around long enough for it to be a trusted brand, so people feel secure in clicking on it.
Jessica Meadows Rich | TrustRadius Reviewer

Google Tag Manager

  • Code injection is simplified with Tag Manager. Facebook Pixel, Google Analytics, Marketo Munchkin, HubSpot tracking, Hotjar, CallRail, the list goes on. One stop, no constantly bugging the devs to install new code.
  • Need to track onsite events? Build a single listener or trigger, and apply that trigger to countless different applications. A user form fill can trigger an AdWords and Facebook conversion, tag a Hotjar recording, signal deployment of a pop-up or just about anything else javascript-driven.
  • GTM is basically coding light. For non-developers who might be terrified of GitHub, it makes features like version control, forking/branches and draft / deploy mode approachable.
J.P. VanderLinden | TrustRadius Reviewer

Cons

Bitly

  • One thing I've noticed is that if you're shortening a link that you didn't create - for example shortening the link to a news article that you then want to share on Twitter - the analytics will continue to pull data from the original URL as a whole, and not just your unique Bitlink. It would be nice to be able to pull out the traffic that just my efforts are pulling to the site, and not every single source of traffic that site is getting.
Corinne Aherne | TrustRadius Reviewer

Google Tag Manager

  • There is no real tutorial for GTM, and the one that exists in google analytics academy is very basic. Google should create a library or a document that specifies how to use each of the elements available in GTM. Earlier today I was trying to use a feature for a GA tag that I've never used before, but couldn't find any information about it.
  • They are not great at integrating with Facebook. FB is one of the most popular platforms for advertising, they should have created a specific Facebook tag by now to help marketer with their tracking.
  • It's hard to connect several actions taken by the same person in 1 tag. For example, there is no easy way of tagging a multiple step action. Each tag will fire individually on each action instead of firing on conditions.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Bitly

Bitly 8.0
Based on 1 answer
Bitly helps us determine how many people are clicking on our links and where they are finding these links.
Holland Pintarch | TrustRadius Reviewer

Google Tag Manager

Google Tag Manager 10.0
Based on 6 answers
Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
Anonymous | TrustRadius Reviewer

Usability

Bitly

Bitly 10.0
Based on 4 answers
Using Bitly to create shareable, trackable short links for social media couldn't be easier. Bitly is super easy to manage and offers easy monitoring of short links. Even with the few shortcomings or cumbersome features, Bitly is ranked number 1 for shortening links for our organization because of how simple it is to use.
Stefanie Cash | TrustRadius Reviewer

Google Tag Manager

Google Tag Manager 9.9
Based on 3 answers
Google Tag Manager, like other Google products, is focused on user-friendliness. All buttons are clearly labeled, documentation is thorough and plenty of tutorials exist to help answer any questions. The layout and menus in Tag Manager are clearly labeled and consistent with other Google products.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Bitly

Bitly 9.0
Based on 1 answer
I've witnessed very little availability issues with Bitly. This includes very rare occurrences of application errors and unplanned outages, of which I very much appreciate. When there are application errors or outages, Bitly does a great job of handling the issues in a timely manner and I am rarely out of the site for long at all. This is great, considering I was using Bitly for nearly every link that was posted to our social media accounts.
Holland Pintarch | TrustRadius Reviewer

Google Tag Manager

Google Tag Manager 9.1
Based on 1 answer
No answer on this topic is available.

Performance

Bitly

Bitly 9.0
Based on 1 answer
I have used Bitly's service on a variety of computers, systems, and browsers. With this being said, I have not noticed much of a change at all between the browsers and computers, and Bitly's performance is top notch. Reports are also completed in a reasonable time frame, and I have had very little problem with lag time on loading different pages on the site. Pages tend to load quite quickly.
Holland Pintarch | TrustRadius Reviewer

Google Tag Manager

No score
No answers yet
No answers on this topic

Support

Bitly

Bitly 7.6
Based on 6 answers
I have only had to request support from Bitly once in the many years we have used the service. Even when using the free account, we received a prompt response with thorough problem solving and follow up. Bitly also offers extensive support resources, documentation, and videos for self-help as needed.
Jim Nelson | TrustRadius Reviewer

Google Tag Manager

Google Tag Manager 9.1
Based on 1 answer
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
Stéphane Hamel | TrustRadius Reviewer

In-Person Training

Bitly

I did not receive any in-person training, as I felt that I didn't need this type of training in order to understand and learn Bitly. It was quite easy for me to explore Bitly and learn the features myself without needing a person to give me a demo or tutorial. Kudos to making a platform that is very straightforward.
Holland Pintarch | TrustRadius Reviewer

Google Tag Manager

No answers on this topic

Online Training

Bitly

Bitly 7.0
Based on 1 answer
I haven't experienced direct online training - However, several times while learning Bitly by myself I went to the main Bitly page to answer a few questions I had. This includes determining exactly what features I was receiving and then I would explore the website and find these features. Also, I went to the Enterprise tab when both deciding to purchase that upgrade, as well as after I purchased this upgrade. It was very helpful in learning exactly what came with that package and after the upgrade, I was able to look there and learn some of the aspects of the upgrade that I was missing
Holland Pintarch | TrustRadius Reviewer

Google Tag Manager

Google Tag Manager 7.3
Based on 1 answer
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
Stéphane Hamel | TrustRadius Reviewer

Implementation

Bitly

Bitly 8.0
Based on 1 answer
Very excited to use bitly for link tracing - I was very excited to begin using Bitly for this company, and I've had very favorable impressions of using Bitly in the past for a variety of different jobs. Knowing the amount clicks on each link is important for our overall strategy.
Holland Pintarch | TrustRadius Reviewer

Google Tag Manager

Google Tag Manager 9.8
Based on 2 answers
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
David Gailey | TrustRadius Reviewer

Alternatives Considered

Bitly

I use Hootsuite for scheduling social media posts, but it also offers a link shortener, which serves the same purpose as Bitly but with additional features like scheduling posts and monitoring your brand. If you're looking for something a bit more complex than Bitly, I would recommend Hootsuite as a great alternative.
Mark Anderson | TrustRadius Reviewer

Google Tag Manager

We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
Ben Rubenstein | TrustRadius Reviewer

Scalability

Bitly

Bitly 9.0
Based on 1 answer
Bitly's scalability is great. When I began using it, I only used it once in a while to promote blog articles from our WordPress site on Twitter. This was due to Twitter's character limit and URL shortening was necessary. However, once I became more familiar with it and started seeing the benefits of many of Bitly's features, I began using it for nearly every link I posted across all of our social media accounts. This increased the workload I filtered through Bitly, and we also upgraded from free to a paid account. This growth was handled very well by Bitly and I was very pleased with its ability to scale so easily.
Holland Pintarch | TrustRadius Reviewer

Google Tag Manager

No score
No answers yet
No answers on this topic

Return on Investment

Bitly

  • Bitly has had a major negative financial impact on our business due to them not allowing us to redirect our link. Our product labels have broken links on them, which is affecting sales.
  • Bitly has had a negative impact on our customer satisfaction.
  • Bitly has wasted our time and efforts and has not been straightforward with their features.
Mego Salbashian | TrustRadius Reviewer

Google Tag Manager

  • The google tag manager certainly generated an increase in the ROI of our clients, because, with the agility in the management of tags, it was possible to reduce the IT queue, and now the management of the tags happens to be done by the Marketing and media area itself.
  • Reduction of an IT staff
  • Saving time in organizing hundreds of tags in the backend and starting to use the GTM, everything was centralized in one place
Luiz Lai | TrustRadius Reviewer

Pricing Details

Bitly

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Tag Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Bitly
8.4
Google Tag Manager
9.1

Likelihood to Renew

Bitly
8.0
Google Tag Manager
10.0

Usability

Bitly
10.0
Google Tag Manager
9.9

Reliability and Availability

Bitly
9.0
Google Tag Manager
9.1

Performance

Bitly
9.0
Google Tag Manager

Support

Bitly
7.6
Google Tag Manager
9.1

Online Training

Bitly
7.0
Google Tag Manager
7.3

Implementation

Bitly
8.0
Google Tag Manager
9.8

Scalability

Bitly
9.0
Google Tag Manager

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