Bitly (Bit.ly) is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008.
$35
per month
Malwarebytes
Score 8.8 out of 10
N/A
Malwarebytes is a antimalware application for home and small businesses, which blocks viruses, malware, hackers, viruses, and malicious websites.
$119.99
per year 3 devices
Pricing
Bitly
Malwarebytes
Editions & Modules
Basic
$35
per month
Free
Free
Customized
Contact sales team
Teams - Sole proprietor
$119.99
per year 3 devices
Teams - Boutique business
$399.99
per year 10 devices
Teams - Small office
$799.99
per year 20 devices
Offerings
Pricing Offerings
Bitly
Malwarebytes
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
All plans include a 60-day money back guarantee. 1st year discount available for the Small office plan.
It gets the job done and has a really good analytics tool. It links to Linkinbio and integrates with other apps as well. The redirect is a big pro for me since our URL are constantly changing but I don't want the short URL that I've marketing to be changing all the time.
Now, I gave it that rating because it's a handy tool for diagnosing issues. Quarantining them, and most of the time, it does fix the problem. Though with rootkits, it's been hit or miss, and sometimes perfectly valid software gets flagged erroneously. However, once you've run it, it tends to run continuously, consuming far too many resources and being a real pain to uninstall, sometimes even causing issues.
Low system resources, it does not slow down the whole computer when scanning or when real-time protection is enabled
Quick and frequent updates, usually people hate updating, but for malware/viruses, you want to be updated as possible. It takes less than 15 seconds and usually does it automatically. They usually send a few updates a day as they find more.
Protection features actually work when visiting known bad websites. The page will be blocked and nothing will be downloaded. It may not be what the user wants, but it's what the user needs (as the user can't know every bad website)
One thing I've noticed is that if you're shortening a link that you didn't create - for example shortening the link to a news article that you then want to share on Twitter - the analytics will continue to pull data from the original URL as a whole, and not just your unique Bitlink. It would be nice to be able to pull out the traffic that just my efforts are pulling to the site, and not every single source of traffic that site is getting.
One of the main things that malwarebytes is missing as a company, is phone support for its clients. All support questions has to go thru email only. This is not acceptable for issues that needs to be resolved quickly.
There is an issue when installing the client on a machine, it has a set amount of time where the software can register with the management server. The issue with this is, with machines that are over a wide area network, slow connection speeds can cause the software not to register. When that happens, it never re attempts to register in the future.
The last time we renewed Malwarebytes, we renewed for a 3 year renewal. That should describe the confidence we have in the product. Plus the cost savings impact year after year.
It's very straightforward to use, and we were able to easily onboard business users that wouldn't normally engage with software of this type. There is somewhat of a learning curve with some of the administrative functions, but that is limited to one person on staff that has overcome it pretty easily
Usability-wise, it's pretty good, and it gets the job done. But once that's finished, the nags, the pop-ups, and the fact that it slows older systems down recklessly really cost it rating points. It becomes a clutter, and one of the first things we check when we receive reports that a PC is slow is whether it's running malware. Once we uninstall it, the PC is usually easily 40-50% faster. That's too much in the way of resources for something that wants to always run in the background.
I've witnessed very little availability issues with Bitly. This includes very rare occurrences of application errors and unplanned outages, of which I very much appreciate. When there are application errors or outages, Bitly does a great job of handling the issues in a timely manner and I am rarely out of the site for long at all. This is great, considering I was using Bitly for nearly every link that was posted to our social media accounts.
I have used Bitly's service on a variety of computers, systems, and browsers. With this being said, I have not noticed much of a change at all between the browsers and computers, and Bitly's performance is top notch. Reports are also completed in a reasonable time frame, and I have had very little problem with lag time on loading different pages on the site. Pages tend to load quite quickly.
For us, Bitly is a Godsend an an almost perfect solution. I have no complaints and would recommend them to almost anyone. I guess I would hold back from a 10/10 because short URLs can sometimes look spammy. For us, and what we need it for, it's just about perfect!
The Malwarebytes customer support team is awesome! They really go above and beyond to help you with whatever issue you may experience. It is not that we need to contact their support team often, but the few times we did, we would speak to someone who knew what they were talking about and able to solve our problem. It is a comfort knowing that aside from a great product, you are getting a reliable support structure.
I did not receive any in-person training, as I felt that I didn't need this type of training in order to understand and learn Bitly. It was quite easy for me to explore Bitly and learn the features myself without needing a person to give me a demo or tutorial. Kudos to making a platform that is very straightforward.
I haven't experienced direct online training - However, several times while learning Bitly by myself I went to the main Bitly page to answer a few questions I had. This includes determining exactly what features I was receiving and then I would explore the website and find these features. Also, I went to the Enterprise tab when both deciding to purchase that upgrade, as well as after I purchased this upgrade. It was very helpful in learning exactly what came with that package and after the upgrade, I was able to look there and learn some of the aspects of the upgrade that I was missing
Very excited to use bitly for link tracing - I was very excited to begin using Bitly for this company, and I've had very favorable impressions of using Bitly in the past for a variety of different jobs. Knowing the amount clicks on each link is important for our overall strategy.
We use Pretty Links for custom URLs from our Word Press website. When that is not possible because the URL doesn't originate from the website, we use Bitly. It definitely has a purpose in our day-to-day operations. We also appreciate the information you receive like total clicks, top referrer and top location.
Avast and Norton's products were part of the testing for us but the cost was very high for them and the products were not light on the machine. They took up a lot of memory and slowed the computers down. Malwarebytes although may lack some feature, is a very light software.
Bitly's scalability is great. When I began using it, I only used it once in a while to promote blog articles from our WordPress site on Twitter. This was due to Twitter's character limit and URL shortening was necessary. However, once I became more familiar with it and started seeing the benefits of many of Bitly's features, I began using it for nearly every link I posted across all of our social media accounts. This increased the workload I filtered through Bitly, and we also upgraded from free to a paid account. This growth was handled very well by Bitly and I was very pleased with its ability to scale so easily.
Positive Impact: Have not had to remediate malware/virus infections since installed.
Positive impact: As far as browsing goes, we can boldly go where no man has gone before. No, really, I am confident when I am clicking on search engine results that if something get past my trained eye, Malwarebytes will pick of the slack.
