Bizintel360 vs. Cyfe, by Traject

-Scenarios where Bizintel360 is appropriate

When a team needs to analyze fairly big data sets from multiple sources, without having a dedicated IT infrastructure (ETL etc.) and when the teams members have little or no knowledge of coding languages and data analysis algorithms.

-Scenarios where Bizintel360 is less appropriate

When conversion tracking is required is E-commerce data analysis scenarios

When 2-Factor authentication is required by security-aware clients.

Incentivized

Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.

Incentivized

• Process large amount of data at rather high speed
• Cloud based solution that required no coding
• The dashboard UI is very intuitive

Incentivized

• Has preset metric groups that pull similar stats together in one "bucket" saving you the time of setting up each stat-line one by one
• Allows you to easily adjust the timeframe for what stats you want to see, so you can find YOY stats or just last month's stats rather quickly
• Colored visualizations of stats make it easy to notice when campaigns are taking off

Incentivized

• The dashboard freezes sometimes when processing too much data
• Lack of Conversion Tracking when analyzing E-commerce data
• Lack of 2-factor authentication (security issue for some clients)

Incentivized

• I'd love to see additional functionality to customize colors. The light/dark option is very nice, but a little more flexibility in the colors would go a long way, especially if it was possible at the dashboard level rather than just the account level. Along the same lines, being able to customize the charts a little more, for example being able to show an x-axis on single data type graphs, could make them easier to read in some cases.
• Being able to choose to report on converted clicks or conversions in AdWords would be helpful.
• Needs the ability to show the date range on the shared URL dashboards. Would be even better if the date range was adjustable on that view, too.

It has become a part of our internal tools so unless a competitor comes out with similar functionality as a similar price point it is unlikely that we would not renew. One area that would cause us not to renew would be if a competing service came out with more third-party integrations that match our needs. Price at this point is no longer an issue as it would allow us to automate a somewhat manual process that we have now connecting Cyfe widgets to Google Sheets.

I think it is a great tool for teams that do not have access to a dedicated data analysis infrastructure, and/or do not have skilled human resources in that fields.

However there are E-commerce data analysis scenarios when Bizintel360 is not the best option (mainly conversion tracking), and the lack of 2-factor authentication might bring security issues with some clients.

Overall a very good tool for limited analysis scenarios.

Incentivized

I gave it a rating of 7 because it does a good job at what it does, but there are missing that are missing which I would have benefited from. For instance, if I was able to drill down more on the specific metrics I was able to see, that would have been helpful.

Incentivized

The interface itself is very intuitive so we did not need much support when using it.

However the support team is very responsive and communicating by email was not an issue.

Incentivized

Because I had a very minor question and I was able to speak directly to the founder through LinkedIn and through email. I know that as they grow this may not always be an option but the fact that he made himself available to answer my questions said a lot about his passion for the product.

Cyfe is a 15 minutes implementation, then some time to get your data sources created. This is an easy one person job that will not result in down time or unnecessary wasted man hours.

Google BigQuery is unbeatable in terms of processing power: it leverages Google infrastructure to process data without any limitation of data size or number of data sources. However the user interface is not intuitive, and most people need to undergo some kind of training from Google to be able to use it properly.

Bizintel360 is less performant in terms of processing power, but provides a very intuitive dashboard and beginner friendly functionalities making it very accessible and quick to master.

Incentivized

The Salesforce dashboard is comparably flexible and intuitive, but designed more to its internal CRM focus. SumAll shares the social media dashboard capabilities, but lacks all others. Its interesting feature is side-by-side graph analysis for cross-channel performance. Cyfe might borrow from SumAll's default weekly email summary of performance from the dashboard, but implementation could be too complex. Nuvi dashboard is exclusively for social media marketing, but lacks Cyfe's flexibility for third party integration and window customization settings.

• Give us the ability to analyze large data very quickly (Speed Gain)
• Cost reduction (no need to build a dedicated infrastructure)
• Improve client business KPI (not in very case though)
• The lack of 2-factor authentication can be an issue

Incentivized

• Cyfe allows us to provide real time data to our clients
• Cyfe allows us to provide detailed analytics to our clients showing actual results
• Cyfe reduced our need to provide monthly "reports" to our marketing clients
• Cyfe allows us to have better situational awareness and know what is going on throughout our multiple organizations