BL.INK is a link management and URL shortening service that creates an environment to manage every touch, monitor for accuracy, and provides analytical insights to measure value and performance.
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Branch
Score 7.4 out of 10
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Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.
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Pricing
BL.INK
Branch
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BL.INK
Branch
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
Optional
Additional Details
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Our main platform is free to all. Some of the free products that most apps find useful are content sharing, custom onboarding, referrals and organic app search. We have specialized products (Journeys (Smart Banner), Deep Linked Email, Dynamic Ads and Data Integrations) which are typically priced by volume of a company.
I am using Bl.INK for most of my marketing projects and campaigns. There are various tasks where BL.INK performs well like sharing surveys , PDF's, messaging, QR Codes and so on.. Its not only helps to export shorten links but also helps for retargeting and tracking. The best part is that you can easily work on insights as it provides in-depth Analytics. Well suited for multiple marketing campaigns, Google AdWords, Social Media Marketing, Affiliate marketing as you need to track so many thing to create reports and data. If you want to build a brand its not suited well because there is no such option to customize domain I've found
Branch well suited: Branch links are perfecting for embedding into our email service provider (SendGrid), paid media channels (Facebook, Google, ASA), organic media (Instagram, Facebook, content marketing, referral) and push notification platform (OneSignal) to be able to evaluate actions taken from users that clicked on those branch links. No matter the data from these links, they are accurate and are easily exported to our database and CRM to determine ROI, and find weak points in our major funnels.
Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking.
Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly.
Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users.
Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place.
Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.
Pricing is an issue if you upgrade to Pro OR Business plan.
when you share any shortened link to social media the resulted post sometimes missed the attached media or it shows a blank preview. May be it a technical glitch but happens with me sometimes.
Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.
We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.
BL.INK works better in that I was able to work together effortlessly across numerous campaigns and domains.- The API integration went without a hitch.- The statistic presented is of good quality.- I can export and filter links as needed.- Geolocation capabilities to route users dynamically based on their state or nation.- Types of redirects- The ability to disguise links.- Outstanding assistance.
Branch's links are the most consistent in the mobile space. They work across desktop and mobile, where AppsFlyer and Deeplink's didn't consistently perform in both places. Branch's measurement is more consistent across all customer touch points as well, which gives our marketing and growth teams the answers they need without any struggle.
