BlueConic vs. Lytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BlueConic
Score 9.3 out of 10
N/A
BlueConic, the a pure-play customer data platform, designed to liberate companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. The vendor states over 300 companies use BlueConic to unify data into persistent, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer…N/A
Lytics
Score 8.0 out of 10
N/A
Lytics is a customer data platform (CDP) from the company of the same name in Portland.N/A
Pricing
BlueConicLytics
Editions & Modules
No answers on this topic
Starter
Free
Professional
Contact Sales
Enterprise
Contact Sales
Offerings
Pricing Offerings
BlueConicLytics
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Best Alternatives
BlueConicLytics
Small Businesses
Klaviyo
Klaviyo
Score 8.9 out of 10
Klaviyo
Klaviyo
Score 8.9 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 8.9 out of 10
SALESmanago
SALESmanago
Score 8.9 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
Treasure Data
Treasure Data
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BlueConicLytics
Likelihood to Recommend
8.4
(3 ratings)
8.6
(4 ratings)
User Testimonials
BlueConicLytics
Likelihood to Recommend
BlueConic
Where you are looking for agility and product placement - this is a great product. We were able to move $750k in product in a month due to the pure agility in offering more targetted discounts to users at the right moment. If you use the software correctly - this is like giving your core website experience steriods to offer users the right products at the right time. This shouldn't, however, replace comprehensive funnel testing. Think of it more like hyper offer-management service
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Lytics
Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.] It is an identity / email driven database[.] Does not combine users into one master record[.] Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]
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Pros
BlueConic
  • BlueConic's technology and interface is second to none. They excel at taking potentially difficult tasks and making them easy for users to accomplish without having to stretch the platform's limits or reach out to customer support.
  • The way BlueConic integrates with websites almost seems like magic; by placing a single tag you're able to track almost everything and deploy website personalization.
  • BlueConic releases frequent updates to the platform, like new integrations to other platforms and different tools for tracking data.
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Lytics
  • Analytics: it's easy to obtain and understand.
  • Usability: the database is intuitive and easy to learn.
  • Targeting: you can easily reach your target audience.
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Cons
BlueConic
  • They should have the ability to port data beyond O&O properties. This is likely more complex than I make it seem, but a deal w/ a DMP to be able to do so would likely solve the issue.
  • Could have some more "out of the box" APIs.
  • WOuld be great if they had in-house consultants that could come and help set-up best practices with your other existing partnerships (this would be a HUGE ask though; places like Salesforce charge thousands for such services).
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Lytics
  • Uptime.
  • Monitoring
  • Relational-table-like functionality
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Alternatives Considered
BlueConic
BlueConic is more lightweight and allows for more unique experiences at the same time. Again - this isn't meant to perfect the core UX of your site, but sit on top to deliver unique experiences to control offer management and close rates.
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Lytics
We evaluated 5-8 CDP's and picked Lytics[.]
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Return on Investment
BlueConic
  • BlueConic has lead to a deeper understanding of how customers engage with our content
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Lytics
  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
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ScreenShots

Lytics Screenshots

Screenshot of Audience DiscoveryScreenshot of Profile SummaryScreenshot of Orchestration