What users are saying about
8 Ratings
4 Ratings
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.4 out of 100
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.1 out of 100

Likelihood to Recommend

BlueConic

Where you are looking for agility and product placement - this is a great product. We were able to move $750k in product in a month due to the pure agility in offering more targetted discounts to users at the right moment. If you use the software correctly - this is like giving your core website experience steriods to offer users the right products at the right time. This shouldn't, however, replace comprehensive funnel testing. Think of it more like hyper offer-management service
Keith Lehman | TrustRadius Reviewer

Lytics

If you're struggling to reach a target audience in a touchpoint other than email/print, Lytics is for your business. If your website doesn't have much web traffic, Lytics is NOT for you. It doesn't help with external acquisitions, only with retaining customers who are already on your site.
Anonymous | TrustRadius Reviewer

Pros

BlueConic

  • BlueConic's technology and interface is second to none. They excel at taking potentially difficult tasks and making them easy for users to accomplish without having to stretch the platform's limits or reach out to customer support.
  • The way BlueConic integrates with websites almost seems like magic; by placing a single tag you're able to track almost everything and deploy website personalization.
  • BlueConic releases frequent updates to the platform, like new integrations to other platforms and different tools for tracking data.
Trevor Patch | TrustRadius Reviewer

Lytics

  • API Integrations
  • Customer data analysis
  • First-party list federation
Anonymous | TrustRadius Reviewer

Cons

BlueConic

  • They should have the ability to port data beyond O&O properties. This is likely more complex than I make it seem, but a deal w/ a DMP to be able to do so would likely solve the issue.
  • Could have some more "out of the box" APIs.
  • WOuld be great if they had in-house consultants that could come and help set-up best practices with your other existing partnerships (this would be a HUGE ask though; places like Salesforce charge thousands for such services).
E. Garrett Bewkes, IV | TrustRadius Reviewer

Lytics

  • Customization: users are limited to pre-made designs.
  • Design: we have the same issue here; it would be great if users could upload designs from Creative Cloud.
  • Integration: it can be confusing to pair with other applications.
Anonymous | TrustRadius Reviewer

Alternatives Considered

BlueConic

BlueConic is more lightweight and allows for more unique experiences at the same time. Again - this isn't meant to perfect the core UX of your site, but sit on top to deliver unique experiences to control offer management and close rates.
Keith Lehman | TrustRadius Reviewer

Lytics

Cheaper, quicker time to market.
Anonymous | TrustRadius Reviewer

Return on Investment

BlueConic

  • BlueConic has lead to a deeper understanding of how customers engage with our content
Trevor Patch | TrustRadius Reviewer

Lytics

  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

BlueConic

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Lytics

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Add comparison