Blueshift vs. Cheetah Digital Customer Engagement Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Blueshift
Score 7.9 out of 10
Mid-Size Companies (51-1,000 employees)
Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.N/A
Cheetah Digital Customer Engagement Suite
Score 7.0 out of 10
N/A
The Cheetah Digital Marketing Suite (formerly the Experian Marketing Suite) centralizes marketing data and provides cross-channel campaign management as well as real-time offers, messaging, and engaging interactions.N/A
Pricing
BlueshiftCheetah Digital Customer Engagement Suite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BlueshiftCheetah Digital Customer Engagement Suite
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
BlueshiftCheetah Digital Customer Engagement Suite
Top Pros
Top Cons
Best Alternatives
BlueshiftCheetah Digital Customer Engagement Suite
Small Businesses
Ortto
Ortto
Score 9.6 out of 10
Ortto
Ortto
Score 9.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.0 out of 10
The Trade Desk
The Trade Desk
Score 7.0 out of 10
Enterprises
Iterable
Iterable
Score 8.6 out of 10
Iterable
Iterable
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BlueshiftCheetah Digital Customer Engagement Suite
Likelihood to Recommend
7.7
(6 ratings)
7.1
(2 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
6.8
(4 ratings)
User Testimonials
BlueshiftCheetah Digital Customer Engagement Suite
Likelihood to Recommend
Blueshift Labs
I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
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CM Group
I think that Cheetah is specifically well suited for personalized, relevant messaging to customers. They help provide tools to give users the ability to create campaigns that will generate positive interpretations and help move your business forward.
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Pros
Blueshift Labs
  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
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CM Group
  • It offers social media tracking, which is a big competitive advantage against its rivals.
  • Email targeting options are better than MailChimp.
  • Good price.
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Cons
Blueshift Labs
  • Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
  • Ability to move customers easily from one campaign to another with one click
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CM Group
  • I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
  • Continue to improve the user interface to make all features more usable to their users.
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Likelihood to Renew
Blueshift Labs
We're not in the mood to start this process over at this time. A lot of hard work went into it.
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CM Group
No answers on this topic
Support Rating
Blueshift Labs
No answers on this topic
CM Group
Cheetah has never been known for its customer service and the few times I had to contact the answers I got were either incomplete or not really useful for the problem I was having at the moment. I think there is a lot of room for improvement in this aspect.
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Alternatives Considered
Blueshift Labs
Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward
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CM Group
They are very comparable to each other. Cheetah is a little more user-friendly and the customer service is much better, but Responsys had more features that I liked to use.
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Return on Investment
Blueshift Labs
  • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
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CM Group
  • It has raised costs due to its price, reducing ROI.
  • However, we have gotten good results and great CPAs with them, improving margins.
  • It has allowed us to be faster on testing, improving ROI in the long term.
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ScreenShots

Blueshift Screenshots

Screenshot of Single Customer ViewScreenshot of Advanced SegmentationScreenshot of Multi-Channel Customer JourneysScreenshot of Personalized RecommendationsScreenshot of Campaign Performance ReportingScreenshot of Single Customer View

Cheetah Digital Customer Engagement Suite Screenshots

Screenshot of Enable marketers to deliver personalized experiences, cross-channel messaging, and loyalty strategies.