Blueshift vs. Maropost Marketing Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Blueshift
Score 7.8 out of 10
Mid-Size Companies (51-1,000 employees)
Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.N/A
Maropost Marketing Cloud
Score 4.3 out of 10
N/A
Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track of all mentions across familiar spaces like Facebook and Twitter, dashboard reports and analytics to help make sense of data from emails and web activity, a survey / form builder, and custom landing…
$251
per month
Pricing
BlueshiftMaropost Marketing Cloud
Editions & Modules
No answers on this topic
Essential
$251
per month 225,000 emails monthly
Professional
$764
per month 225,000 emails monthly
Enterprise
$1,529
per month 225,000 emails monthly
Offerings
Pricing Offerings
BlueshiftMaropost Marketing Cloud
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details10% discount for annual pricing.
More Pricing Information
Community Pulse
BlueshiftMaropost Marketing Cloud
Top Pros
Top Cons
Features
BlueshiftMaropost Marketing Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Blueshift
-
Ratings
Maropost Marketing Cloud
7.9
8 Ratings
3% below category average
WYSIWYG email editor00 Ratings8.95 Ratings
Dynamic content00 Ratings8.54 Ratings
Ability to test dynamic content00 Ratings6.65 Ratings
Landing pages00 Ratings8.53 Ratings
A/B testing00 Ratings8.46 Ratings
Mobile optimization00 Ratings9.45 Ratings
Email deliverability reporting00 Ratings6.98 Ratings
List management00 Ratings6.55 Ratings
Triggered drip sequences00 Ratings7.06 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Blueshift
-
Ratings
Maropost Marketing Cloud
8.1
7 Ratings
4% above category average
Dashboards00 Ratings6.46 Ratings
Standard reports00 Ratings9.64 Ratings
Custom reports00 Ratings8.35 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Blueshift
-
Ratings
Maropost Marketing Cloud
9.9
2 Ratings
15% above category average
URL Validation00 Ratings10.01 Ratings
Link Tracking00 Ratings10.01 Ratings
Image Validation00 Ratings10.01 Ratings
Inbox Display00 Ratings10.01 Ratings
Email Accessibility Tools00 Ratings9.62 Ratings
Spelling and Grammar Check00 Ratings10.01 Ratings
Spam Testing00 Ratings10.01 Ratings
Email Previews00 Ratings9.62 Ratings
Best Alternatives
BlueshiftMaropost Marketing Cloud
Small Businesses
Mautic
Mautic
Score 9.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.9 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Iterable
Iterable
Score 8.6 out of 10
Litmus
Litmus
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BlueshiftMaropost Marketing Cloud
Likelihood to Recommend
7.7
(6 ratings)
4.3
(8 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
2.0
(1 ratings)
User Testimonials
BlueshiftMaropost Marketing Cloud
Likelihood to Recommend
Blueshift Labs
I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
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Maropost
Maropost is a little more expensive than its competitors. I'd say Maropost is well suited for medium and larger businesses, not small businesses unless they're really good at utilizing e-mail and monetizing it.
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Pros
Blueshift Labs
  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
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Maropost
  • Maropost is particularly strong in the customization aspect. As a sales person, I love using MSC because I can customize everything from A-Z.
  • The features are endless, a personal fav is the Journey's feature with Marketing Cloud.
  • Client support is quick to respond.
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Cons
Blueshift Labs
  • Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
  • Ability to move customers easily from one campaign to another with one click
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Maropost
  • The Sales Department shouldn't promise the customer what support can't deliver on.
  • They should also brush up on some ethics courses. It's appalling to me how they conduct business. Buyer beware.
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Likelihood to Renew
Blueshift Labs
We're not in the mood to start this process over at this time. A lot of hard work went into it.
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Maropost
No answers on this topic
Support Rating
Blueshift Labs
No answers on this topic
Maropost
Though relatively responsive, the responses were always utterly unhelpful and sometime not even relevant to the questions we asked. It quickly became apparent that it was outsourced copy/paste support.
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Alternatives Considered
Blueshift Labs
Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward
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Maropost
Maropost had everything we needed and more. We loved that fact that one price covered everything. As we move forward we don't have to go back and purchase modules that we are now ready for. No one wants to go back to management and ask for more money
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Return on Investment
Blueshift Labs
  • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
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Maropost
  • Lack of data and information about our users that we can use to get smarter in our segmentation hurts us in that we lose branded deals or partnerships.
  • Takes too much time to export reports and gain attrition reporting information, manually preparing reports is not a good use of time for anyone on our team.
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ScreenShots

Blueshift Screenshots

Screenshot of Single Customer ViewScreenshot of Advanced SegmentationScreenshot of Multi-Channel Customer JourneysScreenshot of Personalized RecommendationsScreenshot of Campaign Performance ReportingScreenshot of Single Customer View

Maropost Marketing Cloud Screenshots

Screenshot of Main Maropost DashboardScreenshot of 360° View - Customer DashboardScreenshot of A/B Campaign ReportScreenshot of Built In Image LibraryScreenshot of Campaign Report