What users are saying about
5 Ratings
4 Ratings
5 Ratings
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Score 8.1 out of 101
4 Ratings
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Score 4.2 out of 101

Likelihood to Recommend

Blueshift

Blueshift is a great AI-based platform for travel companies that would like to retarget users as the platform is able to look at last searched dates, location, and hotel/ room type.
Divya Mulanjur profile photo

Maropost

They're great at email marketing. It gave us the ability to send out the best emails we could to our list and make sure we were always getting healthy open rates and ctr's. Their analytics is also great and gave us the insight to make logical decisions on our next move.The journey builder is very cool and gives you the ability to control your campaigns and move your list through funnels pretty much any way you can think of. While we chose to keep our sales processes in a separate CRM, Maropost served well in email communication and cross channel
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Feature Rating Comparison

Email & Online Marketing

Blueshift
Maropost
4.6
WYSIWYG email editor
Blueshift
Maropost
3.5
Dynamic content
Blueshift
Maropost
7.0
Ability to test dynamic content
Blueshift
Maropost
8.0
Landing pages
Blueshift
Maropost
1.0
A/B testing
Blueshift
Maropost
4.0
Mobile optimization
Blueshift
Maropost
4.0
Email deliverability
Blueshift
Maropost
5.0
List management
Blueshift
Maropost
4.5
Triggered drip sequences
Blueshift
Maropost
4.5

Reporting & Analytics

Blueshift
Maropost
6.8
Dashboards
Blueshift
Maropost
8.0
Standard reports
Blueshift
Maropost
8.0
Custom reports
Blueshift
Maropost
4.5

Pros

Blueshift

  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
Divya Mulanjur profile photo

Maropost

  • Support: we were given a go to support person who is basically an account executive who oversaw our progress and was there to assist us with whatever we may need.
  • Email open rates and testing abilities: Maropost supplies an array of different ways you can test to make sure you are getting the best opens and CTR's you can.
No photo available

Cons

Blueshift

  • Onboarding: Onboarding can take a while and certain features like segment filters aren't very intuitive. However, they set up regular calls with a dedicated account lead to help with initial difficulties.
  • Reporting: While Blueshift certainly has helped with reporting and tracking, it is still very basic and it would be great to see more in-built customizations starting with tagging campaigns. At this point, you still need to download data on to excel to work on it.
Divya Mulanjur profile photo

Maropost

  • Reporting is awful, the metrics shown in the dashboard are not helpful, and to glean any useful information users need to export the reports manually. There is no attrition reporting at all.
  • Segmentation takes a really long time. If you want to construct multiple audiences, good luck. It takes forever.
  • UI is not intuitive. Many buttons are placed too closely or in the wrong places.
  • There is no true "test send" feature. Any opens or clicks recorded from the test (while QA-ing proofs, for example) will be recorded.
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Alternatives Considered

Blueshift

  • Very precise segmenting/excluding conditions
  • Predictive score
  • Recommendation of product to users based on their behavior
No photo available

Maropost

Klaviyo has much faster segmentation, better segmentation rules and is much more suited for ecommerce brands
No photo available

Return on Investment

Blueshift

  • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
Divya Mulanjur profile photo

Maropost

  • Helping to reduce Churn by an estimated 20%.
  • Email deliverability was at 99.6%
  • Email open rates were north of 20%
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Pricing Details

Blueshift

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Maropost

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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