Blueshift vs. Oracle CRM On Demand

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Blueshift
Score 7.8 out of 10
Mid-Size Companies (51-1,000 employees)
Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.N/A
Oracle CRM On Demand
Score 6.9 out of 10
N/A
The basis of this offering is the Market2Lead product that Oracle acquired in 2010. It has now been fully integrated with Oracle's On Demand CRM product and is a full-featured marketing automation product with features from lead management and nurturing, to measuring marketing ROI.N/A
Pricing
BlueshiftOracle CRM On Demand
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BlueshiftOracle CRM On Demand
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BlueshiftOracle CRM On Demand
Top Pros
Top Cons
Features
BlueshiftOracle CRM On Demand
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Blueshift
-
Ratings
Oracle CRM On Demand
8.3
25 Ratings
7% above category average
Customer data management / contact management00 Ratings8.925 Ratings
Workflow management00 Ratings8.024 Ratings
Territory management00 Ratings8.124 Ratings
Opportunity management00 Ratings8.125 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.722 Ratings
Contract management00 Ratings8.124 Ratings
Quote & order management00 Ratings8.523 Ratings
Interaction tracking00 Ratings8.524 Ratings
Channel / partner relationship management00 Ratings9.023 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Blueshift
-
Ratings
Oracle CRM On Demand
8.6
24 Ratings
13% above category average
Case management00 Ratings8.524 Ratings
Call center management00 Ratings8.723 Ratings
Help desk management00 Ratings8.524 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Blueshift
-
Ratings
Oracle CRM On Demand
8.5
24 Ratings
11% above category average
Lead management00 Ratings9.124 Ratings
Email marketing00 Ratings7.922 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Blueshift
-
Ratings
Oracle CRM On Demand
8.6
24 Ratings
12% above category average
Task management00 Ratings8.923 Ratings
Billing and invoicing management00 Ratings8.522 Ratings
Reporting00 Ratings8.523 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Blueshift
-
Ratings
Oracle CRM On Demand
8.2
24 Ratings
8% above category average
Forecasting00 Ratings8.624 Ratings
Pipeline visualization00 Ratings8.224 Ratings
Customizable reports00 Ratings7.824 Ratings
Customization
Comparison of Customization features of Product A and Product B
Blueshift
-
Ratings
Oracle CRM On Demand
7.6
24 Ratings
0% below category average
Custom fields00 Ratings8.724 Ratings
Custom objects00 Ratings6.924 Ratings
Scripting environment00 Ratings7.821 Ratings
API for custom integration00 Ratings7.023 Ratings
Security
Comparison of Security features of Product A and Product B
Blueshift
-
Ratings
Oracle CRM On Demand
8.8
25 Ratings
6% above category average
Single sign-on capability00 Ratings9.122 Ratings
Role-based user permissions00 Ratings8.525 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Blueshift
-
Ratings
Oracle CRM On Demand
8.5
18 Ratings
15% above category average
Social data00 Ratings8.618 Ratings
Social engagement00 Ratings8.518 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Blueshift
-
Ratings
Oracle CRM On Demand
7.6
22 Ratings
5% above category average
Marketing automation00 Ratings7.822 Ratings
Compensation management00 Ratings7.420 Ratings
Platform
Comparison of Platform features of Product A and Product B
Blueshift
-
Ratings
Oracle CRM On Demand
10.0
18 Ratings
29% above category average
Mobile access00 Ratings10.018 Ratings
Best Alternatives
BlueshiftOracle CRM On Demand
Small Businesses
Mautic
Mautic
Score 9.0 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.8 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Iterable
Iterable
Score 8.6 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BlueshiftOracle CRM On Demand
Likelihood to Recommend
7.7
(6 ratings)
8.9
(26 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
BlueshiftOracle CRM On Demand
Likelihood to Recommend
Blueshift Labs
I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
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Oracle
Oracle CRM is reliable and it fits well in a scenario where a company aims to grow their customer base and improve their relationship with their clients and ensure that all customer services are offered in an efficient manner. Oracle CRM is accessible from any device and this ensures easy usage of the platform and assure all staff to execute their various business processes.
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Pros
Blueshift Labs
  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
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Oracle
  • Several of our members were not familiar with various IT functions within CRM prior to working with it and so they were able to develop a working knowledge of IT pretty quickly afterwards.
  • It has a familiar feel to it as it allows users to work the data into a spreadsheet type layout with pivot tables and graphs and so it is quick to adopt.
  • Customization is great with a working knowledge of HTML, which isn't too hard to learn. You can really adapt CRM to any needs stylistically or content wise.
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Cons
Blueshift Labs
  • Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
  • Ability to move customers easily from one campaign to another with one click
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Oracle
  • The ability to schedule and push out reports is missing from this system. If we want to mass deliver a report on a schedule, we must run it, export it and email it out to the group, or purchase a 3rd party system.
  • The ability to trigger workflow events on a schedule is missing this system. Currently, there has to be a trigger initiated by a user and we have situations where we'd like to be able to schedule a work flow routine to go out and check from specific situations and then trigger an action. We'd also like to be able to trigger workflow actions on one object based on something in another object and this capability is very limited.
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Likelihood to Renew
Blueshift Labs
We're not in the mood to start this process over at this time. A lot of hard work went into it.
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Oracle
No answers on this topic
Usability
Blueshift Labs
No answers on this topic
Oracle
Compared to other competitors I find it very easy to use and learn .It has been helpful in our organisation and we have been able to manage our projects and operations well without interference.
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Implementation Rating
Blueshift Labs
No answers on this topic
Oracle
With the right partner Oracle CRM On Demand can be implemented very quickly and seamlessly.
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Alternatives Considered
Blueshift Labs
Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward
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Oracle
MS Dynamics was easy to integrate to MS Power BI. This BI and reporting aspect is a clear strong point for Microsoft. MS solutions seem easier to integrate and learn, but this depends on the IT landscape and the complexity of integrations in a respective company.
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Return on Investment
Blueshift Labs
  • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
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Oracle
  • This software can display in real-time when an order is submitted, received, fulfilled, and shipped out. We are able to know within the week of what new orders came in and how effective we are being from targeting specific regions of the nation.
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ScreenShots

Blueshift Screenshots

Screenshot of Single Customer ViewScreenshot of Advanced SegmentationScreenshot of Multi-Channel Customer JourneysScreenshot of Personalized RecommendationsScreenshot of Campaign Performance ReportingScreenshot of Single Customer View