Bombora vs. ExactBuyer

Bombora

ExactBuyer

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Bombora	Score 8.7 out of 10	N/A	Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about…	N/A
ExactBuyer	Score 0.0 out of 10	N/A	The ExactBuyer platform is an AI sales agent used to identify high-intent prospects, generate hyper-personalized messaging at scale, and optimize multi-channel sequences in real-time.	$99 per month for 500 active contacts

Pricing

Bombora

ExactBuyer

Editions & Modules

No answers on this topic

Starter: $99
per month for 500 active contacts
Growth: $499
per month for 2500 active contacts
Professional: $2499
per month for 12500 active contacts
Enterprise: Custom

Offerings

Pricing Offerings
Bombora	ExactBuyer
Free Trial
Yes	No
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

Bombora is based on: - The volume of Intent data needed - Preferred integrations or partner platforms - The level of support needed to get started

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More Pricing Information

Community Pulse
	Bombora	ExactBuyer
Considered Both Products	Bombora Verified User Anonymous Chose Bombora They are different platforms, we actually think they both work in unison, as Bombora does not provide as much granular information on the company and who is actually searching, however, they provide a stronger initial overview of user intent than other products and a holistic … Incentivized Helpful? MH Michael Hamilton VP Marketing Chose Bombora 6sense allows you to use your own keywords to track for buyer intent and Bombora doesn’t. Incentivized Helpful? Verified User Anonymous Chose Bombora N/A - have not evaluated other services. Incentivized Helpful? Verified User Anonymous Chose Bombora None at this point. Incentivized Helpful? AN Amanda Neal Marketing Operations Chose Bombora Albacross is more specific to anon user identification on our personal site, which is exact product buying intent rather than just industry. Bombora give broader insight, albacross more specified. Incentivized Helpful? Verified User Anonymous Chose Bombora On a par, we use all three of these either currently or in the past Each tool has its benefits it would be good for the tools to co-exist and learn to further the improvement Bombora is the current go to and continues to deliver - that said the marketplace is competitive, so we … Incentivized Helpful? Verified User Anonymous Chose Bombora Above average performance on a broader base of contacts Incentivized Helpful? Verified User Anonymous Chose Bombora ZoomInfo SalesOS and RollWorks Incentivized Helpful? Cesar Emilio Anton Morales Program Manager Chose Bombora The way Bombora "blends" with our systems is fascinating and very enriching. Incentivized Helpful? Verified User Anonymous Chose Bombora Enjoy Bombora a lot more than when we had Demandbase. DB seemed a lot clunkier, harder to use. Salespeople didn't trust the data as much. Incentivized Helpful? Verified User Anonymous Chose Bombora One major factor that influenced to have Bombora apart from the quality of data is competitive pricing. Incentivized Helpful? Aly Ryan Global Advanced Lead Generation Chose Bombora Having a true understanding of WHERE the data comes from and how it is collected was a question no other intent data providers could give us a straight answer on. With Bombora, we know exactly where it comes from, how it's scored, and what our next step is to leverage the data. Incentivized Helpful? Verified User Anonymous Chose Bombora Bombora doesn't give you a token for the number of accounts that are populated. You can search and request as many as you'd like. With other platforms, they provide you a token, and if you use all your tokens for the month, then you have to wait til next month. Incentivized Helpful? Verified User Anonymous Chose Bombora Bombora has a far lower expense for the service, despite the quality of data. It is a big enough gap to be a major factor in deciding which product to use, for still excellent quality data in comparison to Clearbit. It is also much easier to integrate with our services. Incentivized Helpful? Verified User Anonymous Chose Bombora I haven't compared them to other vendors, but I have heard of 6sense. Incentivized Helpful? Verified User Anonymous Chose Bombora I haven't used any other, as Bombora has always remained the best in class in my experience. Incentivized Helpful? Verified User Anonymous Chose Bombora 6sense, G2 for Buyers, TechTarget Priority Engine, ZoomInfo SalesOS and LinkedIn Sales Navigator Incentivized Helpful? Verified User Anonymous Chose Bombora SalesIntel and Leadfeeder Incentivized Helpful? Verified User Anonymous Chose Bombora While we use both TechTarget and Bombora at our company, Bombora provides a better high level view for our Marketing department to use for our various programs and initiatives. On the other hand, TechTarget is a better tool for Sales to easily identify prospects with high … Incentivized Helpful? Verified User Anonymous Chose Bombora I do not have a ton of experience with the other products but from the demos and calls I was on Bombora was the leading product in this area. Additionally, the main deciding factor about choosing Bombora was their stellar sales team that prioritized our business needs over any … Incentivized Helpful? Verified User Anonymous Chose Bombora Bombora is solid, but room for improvement Incentivized Helpful? Verified User Anonymous Chose Bombora We saw more features with some competitors, but Bombora fits into our budget nicely and is a nice starting tool. Incentivized Helpful? Connor Jenkins Marketing Director Chose Bombora If Bombora is the fuel for the engine (the data), then 6sense and Qualified are the airplanes. We were looking for more data/fuel to throw on our revenue generating engine and didn't need a full suite of features to automate our outreach for us. We are a small company and … Incentivized Helpful? Phil Parrish Co-founder, Managing Director Chose Bombora Bombora provides the best B2B targeting solutions for paid media relative to competitors. Madison Logic is a great B2B provider for brands looking to get content (e.g. case studies, white papers, eBooks, etc.) distributed and syndicated to a broader B2B audience. Bombora … Incentivized Helpful? Verified User Anonymous Chose Bombora Bombora is still the best intent data provider but ZoomInfo is catching up very quick. ZoomInfo has a leg up on Bombora as they now have steaming intent data which updates daily, vs Bombora that only updates weekly. ZoomInfo is a one stop shop for B2B GTM data where Bombora is … Incentivized Helpful?	ExactBuyer No answer on this topic

Features

Bombora

ExactBuyer

Sales Intelligence Data Standards

Comparison of Sales Intelligence Data Standards features of Product A and Product B
	Bombora 7.7 Ratings 14% below category average	ExactBuyer - Ratings
Contact information	3.00 Ratings	00 Ratings
Company information	10.00 Ratings	00 Ratings
Industry information	10.00 Ratings	00 Ratings

Best Alternatives
	Bombora	ExactBuyer
Small Businesses	LinkedIn Sales Navigator Score 8.5 out of 10	Lead411 Score 8.3 out of 10
Medium-sized Companies	TechTarget Priority Engine Score 10.0 out of 10	TechTarget Priority Engine Score 10.0 out of 10
Enterprises	TechTarget Priority Engine Score 10.0 out of 10	TechTarget Priority Engine Score 10.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Bombora	ExactBuyer
Likelihood to Recommend	9.1 (0 ratings)	- (0 ratings)
Likelihood to Renew	8.0 (0 ratings)	- (0 ratings)
Usability	8.2 (0 ratings)	- (0 ratings)
Availability	9.1 (0 ratings)	- (0 ratings)
Performance	9.1 (0 ratings)	- (0 ratings)
Support Rating	9.1 (0 ratings)	- (0 ratings)
Online Training	8.2 (0 ratings)	- (0 ratings)
Implementation Rating	8.2 (0 ratings)	- (0 ratings)
Configurability	9.1 (0 ratings)	- (0 ratings)
Ease of integration	8.2 (0 ratings)	- (0 ratings)
Product Scalability	7.3 (0 ratings)	- (0 ratings)
Vendor post-sale	8.2 (0 ratings)	- (0 ratings)
Vendor pre-sale	9.1 (0 ratings)	- (0 ratings)

User Testimonials
	Bombora	ExactBuyer
Likelihood to Recommend	If they want to use the data within the Bombora environment and generate reports within the environment, I think you get some great insights into what a company is researching. When you try to download the data and build your own reports, it is not easy to do. The download part is easy, it is the data wrangling afterward that is tricky. Incentivized Verified User Anonymous Read full review	No answers on this topic
Pros	Makes it easy to find company’s with high intent around our services. Makes prospecting more effective by allowing us to focus on the right accounts. Allows us to spend our marketing dollars on the accounts that are most likely to convert. Incentivized Scott Woodruff Director of Growth Marketing Read full review	No answers on this topic
Cons	Analytics Reports - could be more automated and user-friendly. Instead of selecting all of the intent topics, it would be great to be able to use the previously defined intent clusters. Industry categories - are very generic, making it difficult to identify the specific companies of interest. Incentivized Verified User Anonymous Read full review	No answers on this topic
Usability	I give Bombora an 8 as they do intent well for now. Not a 10 because again its a one trick pony where there are other platforms like ZoomInfo that offer intent as well plus so much more. From an end user perspective, I'd like Bombora to build out first party intent data capabilities to combine into the scoring. Incentivized Verified User Anonymous Read full review	No answers on this topic
Support Rating	Our CSM team is always available for us to meet with via an outreach click to book an invite and we have standing meetings. They met with us on day 1 of implementation and had us up and running that evening. They even go to the lengths of matching industry tenured folks with us to help us move faster. Rob Thomason ☁ Director Sales Operations Read full review	No answers on this topic
Online Training	There is a room for improvement in a layman's perspective as it was difficult for our to understand things during training and had to rearrange sessions. Incentivized Verified User Anonymous Read full review	No answers on this topic
Implementation Rating	Liked the implementation, however there is a still room for improvement for the support needed in overall implementation Incentivized Verified User Anonymous Read full review	No answers on this topic
Alternatives Considered	Having a true understanding of WHERE the data comes from and how it is collected was a question no other intent data providers could give us a straight answer on. With Bombora, we know exactly where it comes from, how it's scored, and what our next step is to leverage the data. Incentivized Aly Ryan Global Advanced Lead Generation Read full review	No answers on this topic
Scalability	Need improvement in places such as visualisation & UX Incentivized Verified User Anonymous Read full review	No answers on this topic
Return on Investment	While ABM is always hard to specifically pinpoint a hard # against, I'd say that Bombora has been a big part of every marketing campaign, ad creation, go-to-market messaging towards x account, Refining Marketing & Sales intelligence from an ABM Function. Incentivized Verified User Anonymous Read full review	No answers on this topic
ScreenShots	Bombora Screenshots