What users are saying about
10 Ratings
10 Ratings
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Score 8.2 out of 101

Likelihood to Recommend

Bombora

In truth, I have recommended Bombora to colleagues. It was a great stepping stone for us and would be for many other companies out there. For many, it might even be the perfect end solution. It is quite a bit less expensive than our current solution, but it also didn't meet all of our needs. Perhaps in a future version of the product.
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Feature Rating Comparison

Prospecting

Bombora
8.1
Identification of new leads
Bombora
7.7
List quality
Bombora
9.0
List upload/download
Bombora
9.0
Ideal customer targeting
Bombora
7.9
Load time/data access
Bombora
7.0

Sales Intelligence Data Standards

Bombora
4.8
Contact information
Bombora
3.0
Company information
Bombora
6.2
Industry information
Bombora
5.3

Data Augmentation & Lead Qualification

Bombora
6.6
Lead qualification process
Bombora
6.7
Smart lists and recommendations
Bombora
8.0
Salesforce integration
Bombora
8.0
Company/business profiles
Bombora
5.3
Alerts and reminders
Bombora
8.0
Data hygiene
Bombora
7.0
Automatic data refresh
Bombora
6.0
Tags
Bombora
5.0
Filters and segmentation
Bombora
5.8

Sales Intelligence Email Features

Bombora
5.0
Append emails to records
Bombora
5.0

Pros

Bombora

  • The UI is comprehensive and easy to use
  • The Client Success team is fantastic
  • The technology runs on hard data
  • Cheaper than competitors
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Cons

Bombora

  • We sell enterprise solutions to Channel Sales professionals. Channel sales proved to be too nuanced for Bombora's standard marketing and sales segmentation approach.
  • I believe Bombora is built on the Clearbit platform to show data by the company. In our experience, Clearbit has shown to be much less accurate than alternatives. This gave us more false data than we would have hoped.
  • The categories that Bombora uses for search and intent data were not very relevant to Channel Sales (probably too nuanced). It would be great for SEO companies, sales enablement companies, marketing agencies, etc.
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Alternatives Considered

Bombora

6sense is not as large a player as these other alternatives, in my opinion. But it is still a great platform. It all comes down to how much you are willing and able to spend. Bombora will give you great and actionable data for account prospecting and can be a great starting engine for your ABM strategy.
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Return on Investment

Bombora

  • Bombora has increased our success rate in driving sales meetings
  • Bombora has helped us narrow our target audience
  • Bombora has helped us locate potential customers not previously in our marketing funnel
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Pricing Details

Bombora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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