Bookyourdata vs. TechTarget Priority Engine

It’s really fast to get the list you need. The search filters are easy to use, and the results are solid. I’ve run email campaigns using their data and got strong open rates with almost no bounces. I also like that they have a fair pricing model—you don’t need a subscription, and they offer free data samples.

TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.

Incentivized

• Gather professional and verified emails of prospects with almost 95% accuracy
• It verifies emails before exporting; this reduces bounced email rates.
• they only charge for deliverable emails.
• Their Credit never expires.

• Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
• I don't know of another alternative source, but TechTarget provides data on content that people are researching.
• TechTarget provides current tech stack for companies that I'm researching.

Incentivized

• Few small businesses are not covered.
• Telephone contacts are missing at places.
• Few more free leads be offered as free trials

• The site loads kind of slowly. It seems like it takes a while for all of the information to populate on the screen.
• I would like to be able to make calls directly from TechTarget Priority Engine.
• Give real time notification when a prospect is on our site.

Incentivized

Bookyourdata has helped us find quality leads and reach out to the right people faster. It’s a simple, useful tool that works well for our sales and marketing needs

Usability is great, we would love to see how strong the intent is for every keywords

Incentivized

I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.

Incentivized

Bookyourdata stacks up with Apollo by offering no-frills list building that is cost effective, easy to use, and offers flexible pay as you go pricing. For us, it was a no brainer and easy to cancel if we needed to switch, but we haven't found the need to move, and have found a positive delta for our ROI on using Bookyourdata

TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread

Incentivized

• Since there are low bouncing backs, hence winning deals are easier. categories.
• This enhances our ROI due to better outreach.
• Customization helps us reach the right kind of area coverage and relevant business

• I personally did not see a return on investment, but I believe others in the organization are having success with the platform
• On a positive note, the insights into search behaviors and interest trends is great.
• I recommend they develop better training for first time users specific to a variety of use cases

Incentivized