Bound vs. DemandWorks vs. Terminus ABM Platform

I think the customer service and relationship we have with Get Smart Content is great

My account rep will always find the best "personas" for our campaign. If I were to give him Engineers & developers as a target, he'd come back with more granular targeting that can be added to the campaign so that we're actually reaching the people that we want on our lists. This makes our client's jobs so much easier because the leads are of quality and they see high conversion rates when they run their own initiatives.

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Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.

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• Connects easily with other APIs such as Demandbase and Google Analytics.
• Easily create segments.
• Easily create segmented content.

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• Deliver Quality Leads.
• Reps have great communication and are always willing to help.
• Always giving recommendations on how to better this campaign if it is one that has a larger audience size.

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• Serving account targeted ads across a wide range of display ad providers
• Matching account based browsing data to target lists
• Identifying need and interest in particular accounts with intent data
• Identifying anonymous web traffic on our site from target accounts
• Reporting on ABM activity and metrics

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• When you set up a campaign you should be able to set up content while in the campaign.
• You should be able to set up new segments while in the campaign.

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• I think their demand pro feature is cool but it doesn't quite function as well as their ABM feature. Seems like it's just impression dumping
• Their self-service site is not that user-friendly. There could be room for improvement

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
• Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
• Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
• There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

It has the inability to export subject line or ISP complaints that require manual pulling by each campaign when needed. Results from variable tests are also reported only as a percentage of chosen KPI (opens, clicks, etc.). There's no ability to see hard numbers from the tests or other metrics to determine the statistical significance or unintended results (maybe opens increased per the test, but we saw clicks or conversions were lower). On the other hand, Bound performs absolutely great.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I haven't used any products like DemandWorks, but I have used Facebook and LinkedIn as a vehicle to drive lead generation and they're not as good as DemandWorks. We'd typically see CPLs in the $100s for these platforms, but DemandWorks never quotes us a CPL higher than $70, and the leads are always guaranteed.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• We have seen more traffic going to revenue generating sites after using Get Smart Content. I'm not sure of the dollar amount since that's a separate department, but traffic increasing is great.
• Engagement on our internal site has increased after implementing Get Smart Content. We are getting more views, comments and likes on our content than before.

• Quality leads that our clients love
• DemandPro isn't the best ROI if you're looking at on-site engagement
• ability to run tons of campaigns with them at one time

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
• 900% increase in deal size after using chat with our advertising campaigns
• 50% higher attendance for our events when leveraging our intent data for targeting