Branch vs. Nielsen Marketing Mix Modeling
Branch vs. Nielsen Marketing Mix Modeling
Product | Rating | Most Used By | Product Summary | Starting Price |
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Branch | N/A | Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more. | N/A | |
Nielsen Marketing Mix Modeling | N/A | Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite. | N/A |
Branch | Nielsen Marketing Mix Modeling | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
Additional Details | Our main platform is free to all. Some of the free products that most apps find useful are content sharing, custom onboarding, referrals and organic app search. We have specialized products (Journeys (Smart Banner), Deep Linked Email, Dynamic Ads and Data Integrations) which are typically priced by volume of a company. | — | ||||||||||||||
More Pricing Information |
Branch | Nielsen Marketing Mix Modeling | |
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Top Pros | No answers on this topic | |
Top Cons |
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Branch | Nielsen Marketing Mix Modeling | |
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Small Businesses | Smartlook Score 8.5 out of 10 | Firebase Score 8.4 out of 10 |
Medium-sized Companies | Flurry Analytics Score 9.0 out of 10 | Firebase Score 8.4 out of 10 |
Enterprises | Flurry Analytics Score 9.0 out of 10 | Piano Analytics Score 8.1 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Branch | Nielsen Marketing Mix Modeling | |
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Likelihood to Recommend | 8.7 (15 ratings) | 1.0 (1 ratings) |
Usability | 10.0 (1 ratings) | - (0 ratings) |
Support Rating | 9.0 (1 ratings) | - (0 ratings) |
Branch | Nielsen Marketing Mix Modeling | |
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Likelihood to Recommend | Branch Metrics, Inc. | Nielsen |
Pros | Branch Metrics, Inc. | Nielsen |
Cons | Branch Metrics, Inc. | Nielsen |
Usability | Branch Metrics, Inc. | Nielsen No answers on this topic |
Support Rating | Branch Metrics, Inc. | Nielsen No answers on this topic |
Alternatives Considered | Branch Metrics, Inc. | Nielsen |
Return on Investment | Branch Metrics, Inc. | Nielsen |
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