TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Brand24

    Score9 out of 10
    N/ABrand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors. It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites. Some of the key features…

    $99

    per month

    Curalate

    Score10 out of 10
    N/ACuralate is a visual marketing platform for Instagram, Pinterest, Tumblr and Facebook. It helps organizations improve their brand's web presence with image analytics and user generated content.N/A

    Mention

    Score8 out of 10
    N/AMention is a social media monitoring tool. Users can create alerts for their company name, product or competitors. The vendor aims to help companies get updated in real-time by tracking the most relevant mentions over the web and social web. The vendor’s value proposition is that Mention enables companies to react, get statistics, and collaborate with their team, all on the go! According to the vendor, over 650,000 companies use Mention.

    $29

    per month

    Pricing
    Brand24CuralateMention
    Editions & Modules
    Individual
    $99
    per month 1 user
    Team
    $179
    per month Unlimited users
    Pro
    $249
    per month Unlimited users
    Enterprise
    $499
    per month Unlimited users
    No answers on this topic
    Solo
    $29.00
    per month
    Starter
    $99.00
    per month
    Company
    Custom
    per month
    Offerings
    Pricing Offerings
    Brand24CuralateMention
    Free Trial
    YesNoYes
    Free/Freemium Version
    NoNoYes
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details———
    More Pricing Information
    Community Pulse
    Brand24CuralateMention
    Considered Multiple Products
    Brand24
    Chose Brand24
    I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier …
    Incentivized
    Curalate
    No answer on this topic
    Mention
    Chose Mention
    Brand24 was my alternative to Mention, I switched back in 2018 because Mention's pricing was going up. While Brand24 is a U.K. based company, I still thought it may be beneficial to me here in the U.S. However, I didn't think about time zone differences and when the support …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    90%
    Would buy again
    9 Answers
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    89%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    90%
    Happy with the feature set
    9 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    9 Answers
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    100%
    Implementation went as expected
    10 Answers
    Best Alternatives
    Brand24CuralateMention
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    Birdeye
    Score8.7 out of 10
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Social Suite by Reputation.com
    Score9.4 out of 10
    Medium-sized Companies
    Birdeye
    Score8.7 out of 10
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Social Suite by Reputation.com
    Score9.4 out of 10
    Enterprises
    No answers on this topic
    1-Social
    Score5.1 out of 10
    Social Suite by Reputation.com
    Score9.4 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Brand24CuralateMention
    Likelihood to Recommend
    8.2
    (9 ratings)
    9.0
    (1 ratings)
    10.0
    (22 ratings)
    Performance
    -
    (0 ratings)
    -
    (0 ratings)
    9.2
    (3 ratings)
    Support Rating
    -
    (0 ratings)
    -
    (0 ratings)
    9.3
    (8 ratings)
    Ease of integration
    -
    (0 ratings)
    -
    (0 ratings)
    9.4
    (3 ratings)
    User Testimonials
    Brand24CuralateMention
    Likelihood to Recommend
    Brand24
    Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
    Incentivized
    Read full review
    Curalate
    It is very well suited for scheduling Instagram posts, and tagging products from our eCommerce site using Like2Buy. We are just about to start using another product of theirs. Very competitive pricing.
    Read full review
    Mention
    I would ask if they have ever used a software like Mention before, if not, I would totally suggest they start with it. It's easy to use, easy to set up and while it may be confusing at first, it's probably the cheapest and most effective. My suggestion to a new marketer or first-time user of this kind of software would be Mention.
    Incentivized
    Read full review
    Pros
    Brand24
    • The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
    • The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
    • Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to
    Incentivized
    Read full review
    Curalate
    • Very intuitive/easy to use. Interface is well-designed.
    • Great content uploader with product tagging capabilities integrating Like2Buy.
    • Great customer service! Our rep is very knowledgeable and attentive.
    Read full review
    Mention
    • Mention has nice support and implementation function. They will do some of the harder work for you (e.g. refining your alerts).
    • It helps us to easily track and rank influencers, which improves the effectiveness of our Public Relations (PR).
    • You can filter and refine alerts e.g. by language. This is useful if you want to break into new markets.
    Incentivized
    Read full review
    Cons
    Brand24
    • The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.
    Incentivized
    Read full review
    Curalate
    • Honestly, they are doing a great job, and I can't think of anything I could see them doing differently.
    Read full review
    Mention
    • Yes, I just said it is clean and easy to use, but there is always room for improvement in even the most perfect software. I would personally love to see the ability to custom message options a bit more or just customize the look and feel of your dashboard.
    • Bugs. Mention works great 95% of the time. The other 5%, you may run into major crashes or see mentions that you cleared coming back, etc., but nothing that is a deal breaker or unexpected with a tool like this. Worth noting nonetheless!
    • Better plans. This is a small issue, but I wish the lower plans has some basic reporting.
    Incentivized
    Read full review
    Performance
    Brand24
    No answers on this topic
    Curalate
    No answers on this topic
    Mention
    Mention works quickly and its user interface is easy to use. Alerts update regularly and I've never noticed any lag. It integrates with our CRM via Zapier, but this is not something which we use yet. The only thing I would say is that it takes time for Mention to reach its full potential. It only starts to rank influences from when you set up the alert, so it can take a few weeks to build a map of your influencers.
    Incentivized
    Read full review
    Support Rating
    Brand24
    No answers on this topic
    Curalate
    No answers on this topic
    Mention
    Mention always responded promptly and gave excellent support. Any problem we had with the software, from login trouble to broken features were addressed quickly. There was once a problem with our quota, where we were unable to see results we should have been able to see. We sent an email, and within an hour, the situation was resolved!
    Incentivized
    Read full review
    Alternatives Considered
    Brand24
    I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
    Incentivized
    Read full review
    Curalate
    Hootsuite is great, but Curalate allows you to schedule videos, which is a huge advantage. The Like2Buy integration is also key.
    Read full review
    Mention
    Currently, there are no other tools available with the features that Mention has possible according to our knowledge and experience. We firmly believe that Mention has placed themselves in a category all of their own. In the ten years, our company has been around. We have yet to come across any other companies like Mention. Pretty sure there may be another company or competition. None like Mention in our opinion are available, however.
    Incentivized
    Read full review
    Return on Investment
    Brand24
    • Positive: We can respond to customers in a reasonably realistic timeframe.
    • Positive: We get updates from old content that has new activity.
    Incentivized
    Read full review
    Curalate
    • Decent increase in web traffic via the Like2Buy functionality.
    • Small increase in sales via Instagram posts featuring Like2Buy links.
    Read full review
    Mention
    • Mention has had a positive impact on my business because it gives people the impression that I was following them, even if I might not have been. It makes me appear active on all social media platforms, even if I ONLY look at my mentions each day!
    • Because I have only used the free plan but have benefitted greatly, I would say that my ROI is fantastic!
    • The only negative impact that Mention has is that I do get a daily email in my inbox, and it is one more thing to check. However, it is worth the time.
    Incentivized
    Read full review
    ScreenShots

    Brand24 Screenshots

    Screenshot of the web-based dashboard that provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, and infographics. Brand24 can be used to measure key metrics around buzz and sentiment.Screenshot of Brand24 collecting real-time social data. It is designed to keep track of online conversations about a brand and its products.Screenshot of The analytics dashboard.Screenshot of Influencer tab.

    Curalate Screenshots

    Product screenshot

    Mention Screenshots

    Screenshot of Mention FeedScreenshot of Sentiment AnalysisScreenshot of Insights CenterScreenshot of Custom ReportsScreenshot of Influencers DetectionScreenshot of Influencer Profile