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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Braze

    Score8.7 out of 10
    N/ABraze is a customer engagement platform that enables relevant and memorable experiences between consumers and brands. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns.N/A

    Drip Ecommerce CRM

    Score7 out of 10
    N/ADrip is an ECRM–an Ecommerce CRM offering email marketing automation software specifically for B2C online retailers. The vendor’s value proposition is that with Drip's simple, user-friendly visual campaign builder, users can design email campaigns based on specific subscriber behavior—so they always send the right message, to the right person, at the right time. Drip starts at $41/mo (with email sending and every feature enabled).

    $19

    per month

    Pricing
    BrazeDrip Ecommerce CRM
    Editions & Modules
    No answers on this topic
    Up to 500 people in account
    $19
    per month
    550 - 2,000
    $29
    per month
    2,001 - 5,000
    $89
    per month
    5,001 - 8,000
    $124
    per month
    8,001 - 15,000
    $209
    per month
    15,001 - 22,500
    $329
    per month
    22,501 - 27,500
    $409
    per month
    27,501 - 35,000
    $529
    per month
    35,001 - 50,000
    $699
    per month
    Offerings
    Pricing Offerings
    BrazeDrip Ecommerce CRM
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeOptionalOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    BrazeDrip Ecommerce CRM
    Considered Both Products
    Braze
    No answer on this topic
    Drip Global, Inc
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    158 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    119 Answers
    No answers on this topic
    Happy with the feature set
    98%
    Happy with the feature set
    158 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    92 Answers
    No answers on this topic
    Implementation went as expected
    88%
    Implementation went as expected
    91 Answers
    No answers on this topic
    Features
    BrazeDrip Ecommerce CRM
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Braze and Drip Ecommerce CRM
    Feature
    Braze
    -
    Ratings
    Drip Ecommerce CRM
    6.3
    9 Ratings
    24% below category average
    WYSIWYG email editor00 Ratings6.08 Ratings
    Dynamic content00 Ratings7.06 Ratings
    Ability to test dynamic content00 Ratings5.16 Ratings
    A/B testing00 Ratings8.08 Ratings
    Mobile optimization00 Ratings7.09 Ratings
    Email deliverability reporting00 Ratings8.09 Ratings
    List management00 Ratings2.09 Ratings
    Triggered drip sequences00 Ratings7.09 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Braze and Drip Ecommerce CRM
    Feature
    Braze
    -
    Ratings
    Drip Ecommerce CRM
    6.7
    9 Ratings
    13% below category average
    Dashboards00 Ratings7.09 Ratings
    Standard reports00 Ratings7.08 Ratings
    Custom reports00 Ratings6.06 Ratings
    Best Alternatives
    BrazeDrip Ecommerce CRM
    Small Businesses
    Simplify360
    Score7.8 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Customer.io
    Score9.1 out of 10
    Campaign Monitor by Marigold
    Score9.1 out of 10
    Enterprises
    SAP Service Cloud
    Score8.5 out of 10
    Emma by Marigold
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BrazeDrip Ecommerce CRM
    Likelihood to Recommend
    9.0
    (162 ratings)
    9.4
    (8 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    -
    (0 ratings)
    Usability
    7.9
    (129 ratings)
    -
    (0 ratings)
    Support Rating
    4.5
    (21 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    BrazeDrip Ecommerce CRM
    Likelihood to Recommend
    Braze
    If you're looking for a reliable, automated system to run customer feedback programme like the NPS, Braze offers possibly the best platform to operate such kind of a campaign. In addition, if you are looking to build email campaigns for existing clients with the goal of retention or relationship-building, Braze offers much better email delivery and engagement rates.
    Incentivized
    Read full review
    Drip Global, Inc
    If you're looking to take your email program to the next level with automation, you definitely need to consider Drip. Their support team is always timely and helpful whenever we've needed guidance on the platform or using the API. They are constantly improving their tools. It never feels stagnant or lacking in critical features. Their prebuilt workflows make getting started very easy and you can start driving more revenue almost immediately.
    Incentivized
    Read full review
    Pros
    Braze
    • Canvas feature has been really good for creating customer journey paths and long-term messaging campaigns.
    • They have been addressing feature requests to continue to improve the Canvas feature. One of the simplest but most-handy features is allowing Delay steps wait for a very specific date on a calendar -- so you can plan seasonal campaigns or when you have evergreen-style drip campaigns it allows for avoiding public holidays/etc.
    • The catalog feature provides a lot of use-cases and flexibility for personalizing comms or customizing comms for whitelabeled versions of our standard comms (for our B2B2C scenarios).
    • We use the catalog as a repository of our B2B2C brand info, messaging customization - it basically allows us to offer a whitelabeled configurable version of our optimized automated in-life comms in the branding of our b2b customers.
    Incentivized
    Read full review
    Drip Global, Inc
    • Simplicity + power. Drip is one of the quickest platforms to use in terms of setting up simple drip email sequences. Yet it also packs enormous power if you need to do complex automation.
    • Drip's direct integrations with other systems mean you can easily create hyper-personalized communications and anybody can set this up.
    • Drip's Javascript embed is easy to setup and great for helping to build deeper insights into customer behavior as well as triggering automation.
    Incentivized
    Read full review
    Cons
    Braze
    • Enabling GIF/videos to be directly uploaded on to Braze's platform
    • Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
    • Ability to track duplicate user profiles within the entire audience segment
    • Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
    Incentivized
    Read full review
    Drip Global, Inc
    • Possibly more email design templates for "new" users to automation, HTML coding, integrations, webhooks, etc.
    • Any supported integration partners are always good to see. They have expanded in this area, recently.
    • Some sort of WYSIWYG, drag-and-drop email editor, wouldn't hurt.
    • Sometimes, when trying to implement advanced HTML coding to an email template, the code doesn't stick, save or format as "native HTML."
    Incentivized
    Read full review
    Likelihood to Renew
    Braze
    We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
    Incentivized
    Read full review
    Drip Global, Inc
    No answers on this topic
    Usability
    Braze
    From my experience thus far, Braze is able to deeply integrate into a variety of tools and I haven't found a use case where Braze cannot offer a solution to an integration requirement. Integrations have been very easy to setup and developers have been able to manage and upgrade these seamlessly.
    Incentivized
    Read full review
    Drip Global, Inc
    It’s easy for not just experts, but anyone. Both of my VAs picked it up really quickly
    Incentivized
    Read full review
    Support Rating
    Braze
    Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
    Read full review
    Drip Global, Inc
    No answers on this topic
    Online Training
    Braze
    It's really well explained, there are lots of documentation about all topics. When we want to perform in a specific area, there are always a dedicated path. For each new feature, there is always some videos explaining the purpose and the new functionalities. Also I used to do the certification which allows me to show my achievements in my business environment.
    Incentivized
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    Drip Global, Inc
    No answers on this topic
    Alternatives Considered
    Braze
    Braze is a cross-channel and data-driven tool. It is much more intuitive and easier to use. It supports a high volume of sending. Braze team provides excellent follow-up and support, and we are part of a large community of clients who share knowledge and help.
    Incentivized
    Read full review
    Drip Global, Inc
    Again, this is dependent on the use case. If you are a small- to medium-sized business that doesn't have a sales team, this is likely a great product for you. It is also a good price compared to larger enterprise software. Other software I have used worked better for other companies I worked for, but Drip fits best for my current company.
    Incentivized
    Read full review
    Return on Investment
    Braze
    • We saved a couple of million by switching from Salesforce to Braze.
    • We increased our engagement for a limited-time promo by 33% by simply running a 4-variant subject line test.
    • We managed to reduce our unsubscribe volume by 18% by excluding dormant users.
    Incentivized
    Read full review
    Drip Global, Inc
    • Saves hours of typing redundant emails
    • Helps with our retention based on the constant contact with our current clients
    • Keeps our prospects up to date as we move through the stages of the sales cycle which also increases our capacity to handle more volume.
    Incentivized
    Read full review
    ScreenShots

    Drip Ecommerce CRM Screenshots

    Screenshot of Get a deeper look into when and how often your customers are up to something. Tracking Events in Drip lets you understand all the times someone takes a peek at their favorite product, when they make a purchase, and more so you can personalize experiences based on real-life behaviors and engagement.Screenshot of Not only do Tags help you quickly see how people interact with your brand, but they also provide an intuitive way of segmenting your people when it comes time to tailor your messaging.Screenshot of Drip’s one-time setup makes it simple to start collecting all the revenue attribution data you need in one place for confident decision-making for the long haul.