Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and brands. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns.
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Microsoft Dynamics 365 Customer Service
Score 7.7 out of 10
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Microsoft Dynamics 365 Customer Service is designed to create positive experiences through any channel and on any device to exceed customer expectations.
Braze is a fantastic tool if you're looking to build a large number of CRM journeys using complex canvas structures and maximising use of customer data to segment and personalise. There are numerous tools to ensure each channel is maximising impact and engagement. Braze offers great features for testing, managing message frequency and control groups and using dynamic attributes and liquid code. If you're looking to limit your use to single-send campaigns with no or few automations, I don't think this is the right tool. From my experience, many Braze users also use external tools for analytics rather than Braze's native analytics.
With the constant changes included in the product, we can now use it for all the customer service scenarios / channels, for e.g. earlier for voice, we had to buy 3rd party CTI based tools, but now Voice Channel being available as the part of the product, that solves that thing. Also we see constantly new AI-driven features added to the product that could save lot of time of the agents while working on the cases like case summary, automate email generation, sentiment analysis etc.
Canvas feature has been really good for creating customer journey paths and long-term messaging campaigns.
They have been addressing feature requests to continue to improve the Canvas feature. One of the simplest but most-handy features is allowing Delay steps wait for a very specific date on a calendar -- so you can plan seasonal campaigns or when you have evergreen-style drip campaigns it allows for avoiding public holidays/etc.
The catalog feature provides a lot of use-cases and flexibility for personalizing comms or customizing comms for whitelabeled versions of our standard comms (for our B2B2C scenarios).
We use the catalog as a repository of our B2B2C brand info, messaging customization - it basically allows us to offer a whitelabeled configurable version of our optimized automated in-life comms in the branding of our b2b customers.
Dynamic CS allows you to access a wider customer base and gain artificial intelligence-powered insights into numerous client interaction activities.
It assists in gaining deep insights into numerous data analyses performed on various customer interaction activities, as well as data visualization and customer satisfaction enhancement.
This product has been extremely beneficial to my firm since it allows us to communicate with customers via a variety of channels, including e-mail and social media.
Extensible, and Microsoft responds rapidly to market demand with new features. In terms of service, both Microsoft customer success and technical teams collaborate closely to ensure appropriate delivery.
A better way to track client interactions is SaaS-based cloud services. This software may also be linked to outlook.
Enabling GIF/videos to be directly uploaded on to Braze's platform
Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
Ability to track duplicate user profiles within the entire audience segment
Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
It is an easy-to-understand platform, thanks to its design and accessibility. You can, for example, easily find any users and their data, check exact volumes of segments, follow the history of messages sent, and create reports. We can connect Braze with other platforms for analysis or email design (Snowflake, Hightouch, Stripo...).
Microsoft Dynamics 365 Customer Service is generally very user-friendly, especially for those familiar with Microsoft products. The strength of Microsoft Dynamics 365 Customer Service is its integration with Outlook and Microsoft Office products like Word, Excel etc. and it user interface being similar to those products. This makes it easy for user to adopt to any new app.
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
It's really well explained, there are lots of documentation about all topics. When we want to perform in a specific area, there are always a dedicated path. For each new feature, there is always some videos explaining the purpose and the new functionalities. Also I used to do the certification which allows me to show my achievements in my business environment.
Braze is just the best one when it comes to aesthetics and usability, which matter when you're working every day, making complex or even simple changes to highly contextual campaigns for multiple stakeholders. Even without following tutorials, you just get it instantly and start crafting journeys very quickly. And they continue to keep adding new features at a rapid pace, so credit where it's due.
I have worked with Oracle CRM On Demand earlier, mainly for case management and basic customer support workflows. Oracle CRM was stable and worked fine for standard use cases, but customization was limited and changes usually required more effort and time. Integrations with other systems were also not very flexible. Microsoft Dynamics 365 Customer Service is much stronger in terms of flexibility and scalability. The biggest advantage is tight integration with the Microsoft ecosystem like Outlook, Teams, Power Automate, and Power Apps, which makes automation and productivity much better. Case management, SLAs, queues, and omnichannel features are more advanced and easier to configure.
