Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
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Movable Ink
Score 8.7 out of 10
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The Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.
Their platform was a bit more clunky at times in comparison. We also had more of a dependency on their day to day platform team to complete tasks related to campaign setup and audience assignment.
While Braze is considered one of the better marketing automation platforms, it hasn't been a market leader in the e-commerce world. Again, based on what I've seen recently, enhancements in this area have been rolled out, but as a brand, we've yet to test these new features. If you're looking for a platform that allows you to set up and activate campaigns for multi-brand businesses/products, then Braze is for you. The drag and drop template builder and A/B testing functionality is easy enough for anyone to learn and use.
Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier. If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.
Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
User Friendly--Easy to build within apps for those who aren't graphic designers.
The ability to send push notifications to a seed list like how we can for email would be great. Just so we can confirm everything is going out correctly in the instances where are marketing team doesn't fit the criteria for a certain message.
Being able to archive segment extensions if the campaigns that are using them have been stopped or archived for over a certain number of days. This isn't a real issue, just a small quality of life improvement for those that like having things as clean as possible. 🙂
A global suppression list. Again, this isn't a big deal to add, it's just the only other thing that came to mind.
I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
Creating emails and editing the existing journey can be a tedious task when we want to do it on the same canvas. When emails need to be developed using emails from another canvas, it can be somewhat challenging. Other email marketing platforms offer a separate section for emails, which is particularly beneficial. Indeed, Braze offers good functionality for creating and testing mobile-friendly emails in one place. The provided segmentation options are also helpful.
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
I wasn't part of the decision-making process for selecting Braze, since I joined the company after Braze was already "integrated" with our company. I'd still say that Braze would me my 1st choice compared to other tools that I used in the past.
Our customer experience is much more cohesive- it allows multiple departments to run numerous campaigns at the same time without them conflicting with one another which is great- saves contributors a lot of unnecessary back and forth
Better tracking- we are able to pivot away from campaign styles faster using Braze tracking as it is faster and more reliable
Reduced execution time- our team has gotten back dozens of hours of time because of the streamlined execution process and user-friendly interface. This has provided us with more time to think creatively and focus on the bigger picture
We are able to run more complex campaigns in order to target customers across more stages of the shopping and browsing experience
