What users are saying about

Braze vs ShopperTrak

Braze
43 Ratings
ShopperTrak
2 Ratings

Braze

43 Ratings
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Score 8.3 out of 100

Based on 43 reviews and ratings

ShopperTrak

2 Ratings
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Score 9.1 out of 100

Based on 2 reviews and ratings

Likelihood to Recommend

Braze

Braze is great if you fully utilize the options and properly integrate with your platforms. There is a reason why it's the top customer engagement (CEM) platform out there. If properly handled it can be a powerhouse but if only minimally used it can be overwhelming. More certifications and personalized training would be helpful to grow user adoption.

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Mark McRae | TrustRadius Reviewer
Mark McRae
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ShopperTrak

ShopperTrak is excellent at measuring inbound and outbound traffic. Their technology works well and is very accurate. Comparing this data to sales allows our team to see conversion and shopper to associate ratios, which help us make educated business decisions.

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Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

Pros

Braze

  • Personalized customer journey
  • Consolidation of marketing tools to bring multi channel communications under one roof and allowing each of them to talk to each other.
  • The Braze community. This not only helps with idea generation, but makes a great place to network and grow your team.
  • The Customer Success team is world class. They reply to anything and everything we send them promptly and with actual answers.

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Jackson Yomogida | TrustRadius Reviewer
Jackson Yomogida
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ShopperTrak

  • Count inbound and outbound traffic
  • Compare traffic to location specific sales.
  • Detailed dashboards with at a glance actionable content.

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Anonymous | TrustRadius Reviewer
Verified User
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Cons

Braze

  • If you do not have a solid understanding of your product instrumentation and Braze, it will be difficult to be effective with it initially.
  • You need to spend some time learning about the platform as some aspects are not self-explanatory so you need to rely on other documentation or guidelines they have (i.e. how to find your instrumentations - need to find it by adding quotations marks, etc).

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Anonymous | TrustRadius Reviewer
Verified User
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ShopperTrak

  • Updated end users when enhancements are implemented.
  • User specific reporting.

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Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

Support Rating

Braze

Braze 8.2
Based on 40 answers
Braze is an extremely robust tool with a short learning curve. Building out new lifecycle strategies and campaigns was extremely simple. While there are a lot of functionalities, no CRM/ESP service will ever have every feature that all of their competitors have. Braze does a great job with listening to their customers and adding new features onto the roadmap.

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Victoria Quang | TrustRadius Reviewer
Victoria Quang
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ShopperTrak

ShopperTrak 8.0
Based on 1 answer
Our ShopperTrak dedicated customer success manager is great to work with. The Technical Support team is responsive and always willing to help.

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Anonymous | TrustRadius Reviewer
Verified User
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Alternatives Considered

Braze

Usability - If you are experienced with ESPs, Braze is simple and straightforward to learn after an initial exploration into the tool.Tooling, Products, and Features - Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing support from product/engineering. We can easily target users with email, push notifications, in-app messages, webhooks, SMS, and more all in one place.
If there is ever a product that is missing/could be improved, the Braze team will listen to our needs and incorporate suggestions into their product roadmap.
-Customer Service: The Customer Success team is so responsive and helpful - some of the best I've ever worked with. They will provide suggestions, feedback, workarounds (if needed), and recommendations to improve your efficiency and strategy. I'd highly recommend a CSM as well. The only other tools that I've used that come close to my satisfaction with Braze are Oracle Eloqua and Listrak - however, neither of those options are a good fit for my current company where push, sms, and in-app messages are needed.

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Anonymous | TrustRadius Reviewer
Verified User
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ShopperTrak

No answers on this topic

Return on Investment

Braze

  • Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
  • Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
  • Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.

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Jennifer Rudin | TrustRadius Reviewer
Jennifer Rudin
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ShopperTrak

  • We now better manage our labor to meet customer traffic.
  • We can better measure the impact of promotions we offer.
  • At a glance, I can identify stores with the biggest opportunities.

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Anonymous | TrustRadius Reviewer
Verified User
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Pricing Details

Braze

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
Optional

ShopperTrak

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

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