Brevo vs. MailUp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brevo
Score 8.7 out of 10
N/A
Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.
$0
per month
MailUp
Score 6.0 out of 10
N/A
MailUp is the eponymous email & SMS platform from the Italian company that was founded in 2002 that now has a modest but respectable presence across the western world with a diverse customer base (Yamaha, Amnesty International, Korean Air, etc.). Mailup's platform combines email marketing, with transactional email and SMS features, and offers SMTP relay and plugins for ecommerce, CRM and CMS systems. Their unusual pricing scheme is tiered just on subscribers but on volume of sends and that…N/A
Pricing
BrevoMailUp
Editions & Modules
Free
$0
per month
Lite
$25
per month
Premium
$65
per month
Enterprise
Contact sales team
No answers on this topic
Offerings
Pricing Offerings
BrevoMailUp
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsSendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.
More Pricing Information
Community Pulse
BrevoMailUp
Considered Both Products
Brevo
Chose Brevo
It is adaptable by how it helps grow the business the way you want. It is accessible by how they provide intuitive and powerful marketing tools without the enterprise price tag.
MailUp

No answer on this topic

Features
BrevoMailUp
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Brevo
8.0
211 Ratings
1% above category average
MailUp
9.5
1 Ratings
18% above category average
WYSIWYG email editor8.3190 Ratings10.01 Ratings
Dynamic content8.1171 Ratings10.01 Ratings
Ability to test dynamic content7.9163 Ratings8.01 Ratings
Landing pages6.011 Ratings00 Ratings
A/B testing6.510 Ratings00 Ratings
Mobile optimization8.6189 Ratings10.01 Ratings
Email deliverability reporting9.0207 Ratings00 Ratings
List management8.9204 Ratings00 Ratings
Triggered drip sequences8.6120 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Brevo
7.9
202 Ratings
4% above category average
MailUp
-
Ratings
Dashboards8.019 Ratings00 Ratings
Standard reports8.9201 Ratings00 Ratings
Custom reports6.810 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Brevo
9.4
141 Ratings
17% above category average
MailUp
-
Ratings
Link Tracking9.4141 Ratings00 Ratings
Best Alternatives
BrevoMailUp
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrevoMailUp
Likelihood to Recommend
9.3
(231 ratings)
10.0
(1 ratings)
Likelihood to Renew
10.0
(10 ratings)
-
(0 ratings)
Usability
9.2
(28 ratings)
-
(0 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
9.1
(1 ratings)
-
(0 ratings)
Support Rating
9.9
(13 ratings)
-
(0 ratings)
Implementation Rating
9.1
(2 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
BrevoMailUp
Likelihood to Recommend
Brevo (Sendinblue, Inc)
Brevo is very suitable for companies and individuals who want to run email marketing campaigns, create a strong corporate image, manage customer relationships, and build customer loyalty. Like any application, there are areas for improvement, such as more templates and a simpler CRM application, but I believe it has more positive features than negative ones, and for us, it has become a strategic partner. Brevo es muy adecuado para empresas y personas que desean realizar campañas de mailing marketing, crear un sólida imagen corporativa, el CRM con los clientes y fidelizarlos. Hay puntos de mejora como toda aplicación como mas plantillas, mejor sencilles en su aplicativo de CRM pero considero que tiene mas funcionalidades positivas que negativas y para nosotros se ha convertido en un aliado estrategico This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.
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MailUp
Great for marketing teams looking to quickly deploy emails without the need for HTML coding.
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Pros
Brevo (Sendinblue, Inc)
  • Sendinblue allows you to send emails that do not arrive in spam
  • Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
  • Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates
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MailUp
  • Email marketing creation
  • Email design
  • HTML template creation
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Cons
Brevo (Sendinblue, Inc)
  • Onboarding can be a bit tricky. As with most WordPress additions, different plugins will have different configurations. Don't expect to install and just click activate.
  • Online support is highly technical. Email is its own beast and even good digital may not know more than the basics.
  • The reporting is strangely not intuitive or even very end-user friendly even with the robust data being tracked.
  • Composing in their editor can sometimes sync differently. Just like a video game, it's helpful to save often despite the autosave.
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MailUp
  • Alt tag styling within the editor
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Likelihood to Renew
Brevo (Sendinblue, Inc)
SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
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MailUp
No answers on this topic
Usability
Brevo (Sendinblue, Inc)
Very user-friendly. I don't know how to code, but the program allows me to create visually appealing things with numerous options. Fairly intuitive. I have used it for a few years and have been happy. Works well for what we need.
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MailUp
No answers on this topic
Reliability and Availability
Brevo (Sendinblue, Inc)
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
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MailUp
No answers on this topic
Performance
Brevo (Sendinblue, Inc)
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
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MailUp
No answers on this topic
Support Rating
Brevo (Sendinblue, Inc)
These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.
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MailUp
No answers on this topic
Implementation Rating
Brevo (Sendinblue, Inc)
If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
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MailUp
No answers on this topic
Alternatives Considered
Brevo (Sendinblue, Inc)
Sendinblue not stacking up so great unfortunately. We are considering going back to Constant Contact because of ongoing issues we are having with Sendinblue. We have however just upgraded to Premium with Sendinblue, mainly so we can get Telephone Support. But now it seems Sendinblue do not call you, you have to call them. With Constant Contact they would phone us and talk us through any issues we were having.
We selected Sendinblue initially because of price.
Also, our average Open rate over the last few months we were with Constant Contact was about 20%. Our Open rate - to exactly the same database, has dropped to under 10% with Sendinblue. We can't understand this. Doesn't make sense.
The Click Rate has stayed about the same - averaging about 2-3% on both platforms.
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MailUp
Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time!
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Scalability
Brevo (Sendinblue, Inc)
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
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MailUp
No answers on this topic
Return on Investment
Brevo (Sendinblue, Inc)
  • Saved us over 80% of what we used to pay aWeber for the exact same services
  • Maintained similar effectiveness in email blast/newsletter open rates (slightly less than aWeber but within margins)
  • Saves us an incredible amount of time in content creation using Brevo content editor
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MailUp
  • Faster email development
  • More team members able to contribute to the email development process
  • Better templates
Read full review
ScreenShots

Brevo Screenshots

Screenshot of Marketing Automation - DashboardScreenshot of Marketing Automation - Sample WorkflowScreenshot of Sample Email Campaign ReportScreenshot of Integrations and Plugins

MailUp Screenshots

Screenshot of Manage lists. With MailUp, you can manage mailing lists, groups and sending profiles, automatically eliminating duplicate addresses and handling users who cancel their subscription. The procedure is guided, quick and safe. The utmost simplicity, with no need to install additional software. Not bad, right?Screenshot of he winning variable, with mathematical certainty
With A/B testing, discover, prior to mailing, what your recipients prefer to read, by automatically testing several versions of the same text, measuring its effectiveness on a select group. Opening results improve by up to 30% and, for each version, you have more statistical information. Mailing after mailing, you can only do better!Screenshot of Creating emails for mobile devices is easy
Free your creativity and create emails and newsletters that have great visual impact, optimised for mobile devices. While you concentrate on the content of your campaign, MailUp takes care of the rest with the aid of an intelligent editor and plenty of cutting-edge functions. Not bad, right?Screenshot of Countless ways to create your messages.

There's not only BEE with which create messages. You can start with HTML documents, RSS/Atom, URL or choose from hundreds of graphic models. Starting with an empty email? The convenient WYSIWYG editor helps you put your messages together with just a few clicks. It's all up to you!Screenshot of .and you can do the same with unsubscribe lists.

Automatic management of unsubscribe lists allows you to activate the UNSUBSCRIBE button directly in the email client interface. The unsubscribers list also shows a list of users who performed this action, which may be edited and exported. This function also allows you to make up random groups of users, specifying the number of subscribers. This makes it easier to manage random sampling and A/B testing.Screenshot of