SendinBlue helped me reach my email marketing goals
August 31, 2015

SendinBlue helped me reach my email marketing goals

Cameron Andrews | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Current Version

Modules Used

  • Newsletters and APIs

Overall Satisfaction with SendinBlue

The challenge that we had when we found SendinBlue was automatically generating a newsletter with the information from our website and sending it out to a large subscriber base quickly. We tried using Constant Contact but they lacked the APIs needed to automate the process. SendinBlue provides all of the functions that I need without having to pay for functions that I don't need. It has provided a great value for my business.

Pros

  • Fast newsletter delivery to a large subscriber base
  • Fair pricing allows small companies to get use of the features with a small subscriber base and then scale up as their subscriber base grows.
  • APIs allow you to fully automate the process of generating and delivering newsletters. My web staff updates the website information, and sends the newsletter from my website back end. They do not ever even have to log in to SendinBlue. This creates a level of simplicity that prevents errors.

Cons

  • I would like to see easier data collection from subscribers. The process for adding customs fields and populating those fields from an easy to use form is a bit tricky.
  • I would like to see functions built in to SendinBlue that would allow me to utilize one-time use coupons into my newsletters. So when they click a link on the newsletter, SendinBlue will give them a coupon code, but each subscriber can only redeem that coupon once.
  • Before SendinBlue it took over 48 hours to deliver our newsletters. This didn't allow us to promote something that was happening tomorrow because half of our subscribers wouldn't even get the newsletter until the next day.
  • The process of generating the newsletter and sending it is much simpler which reduces errors.
The newsletter plug-in for WordPress accomplished the automation tasks but delivery was slow. It also didn't manage the subscriber lists well and often had problems with broken links when using the tags functionality.
Mailjet accomplished the objective but customer service was poor. Their pricing plans were also not as flexible. At my volume, I actually saved money by going with SendinBlue. Other volumes may differ.

If you need APIs to automate the process SendinBlue is the best choice. If you are manually creating the content for each newsletter then the advantages of SendinBlue will not be well utilized and there may be other options that could be explored.

Brevo Feature Ratings

Email & Online Marketing
9.7
WYSIWYG email editor
Not Rated
Dynamic content
10
Ability to test dynamic content
10
Landing pages
8
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Reporting & Analytics
10.0
Dashboards
10
Standard reports
10
Custom reports
Not Rated
Pre-Send Testing ()
Not Rated

Using SendinBlue

2 - Marketing our movie show times to our subscriber base and expanding the subscriber list.
1 - We rely heavily on automation using the APIs so the support person over SendinBlue must have programming skills. We primarily use PHP.
  • Generation of newsletters automatically
  • Fast distribution of newsletters
  • Analysis of data after campaigns are sent.
  • By integrating the back end into our own websites back end so that users do not ever have to change interfaces to use SendinBlue
  • Incorporating coupons into newsletters
  • One-time use coupons
SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers.

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