Brightcove Video is a video hosting and publishing solution. The company also provides a cloud media processing product called Zencoder.
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Sendspark
Score 10.0 out of 10
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Sendspark helps businesses connect to customers with personalized video messages. Whether the user is an individual, manager, or enterprise, Sendspark can be used to create polished videos for demand generation, sales, or customer success. Videos can be shared in Gmail, LinkedIn, or email marketing platforms — wherever communication with customers is happening — to drive higher engagement.
It works very nicely for our company site because it can easily and seamlessly embed into the site and email HTML pages. It also has picture in picture, sharing, closed captioning (CC) as basic functions. It will also show the time of the video. Because these are short-term-use videos or might get updated frequently and also are just targeting a specific audience, being able to hide or not able to show the number of views or date published (unlike YouTube) actually helps us.
In my experience, Sendspark is particularly well-suited for sales and marketing professionals who need to create and send personalized videos at scale. The platform makes it easy to quickly record and share videos, which can be a great way to stand out in a crowded market and provide a more engaging and personal experience for clients. Additionally, the branding and marketing features of Sendspark are handy for maintaining a consistent and professional image. On the other hand, I think Sendspark may be less appropriate for organizations that require more robust collaboration and video editing features. The platform is designed for simplicity and speed, so it may not be the best choice for users who need more advanced editing tools or the ability to work on videos with multiple users simultaneously. Additionally, the limited customization options for video themes may not be suitable for users who need more flexibility in terms of design and layout. Other video recording and sharing platforms may be a better fit in these cases.
Ability to easily output a JSON response for requested video data. This makes it easy to work with Brightcove as partner.
The read APIs are very flexible and can the output can be easily customized using cgi args. This provides great customization of the output and sorting and filtering mechanisms to find the videos you're looking for.
The ability to add captions to videos is good, especially with the regulations requiring video captioning. DFXP support works great as long as the player is given the exact XML format it is looking for.
The code for customizing the video player can be made easier, I think it still uses BEML code.
Easily accessible ready made code will help users like me to implement a cool looking player.
I would love to implement Brightcove video cloud on most of the projects that I work on and I see we could use it in so many different ways but pricing is not easily available on the website.
Again if I could work with someone to price for small, medium and large businesses that would be great.
It took quite some time to upload and organize our video library. The amount of time it would require to relocate all this information outweighs any negative aspect I personally have with the experience. They have been pretty good to work with and from speaking with my Brightcove rep, I know some of the issues I have listed are currently being addressed and tested for future releases.
Because with such a contribution it is possible to reach customers much better than with many other expensive tools. It is comparatively cheaper to do marketing with emails. So you should make your email campaigns as effective as possible. What really works with Sendspark. I think Sendspark will implement many more things. Which is why I am currently convinced to continue using Sendspark.
Acutally we didnt have had any problems so far. Everything works since we use it. The Servers are fast, and creating videos is a breeze. The Dashboard works properly and we can work very Smooth with Sendspark so far.
Support is very fast. I actually get Support between 8-24 Hours which is Important for us. The website tend to slow down sometimes, but will not affect the overall usage. I think they have a good Server Plan, which runs smooth. Until now we didnt had any serious problems with saving our Video Files or Uploading.
We are notified often of downtime, and I have not heard from a support rep for over a year. It really makes it hard to learn what new things are coming out and how we can take our video to the next level when there is no contact from the team on a regular cadence.
Marketing department favors it because EVERYONE uses YouTube. Overall, YouTube offers decent features and functionality. But Brightcove offers the ability to brand and style players, and control what our users see (and so much more) and YouTube does not. For instance, on YouTube, users are presented with other videos (which could contain competitor videos).
Loom provides all basic features of screen recording software but because they are established now, they sometimes fail to work on customer feedback while Sendspark is always innovative e.g one of the life-saving features is a link to share with customers to record their testimonials which other software are not doing.
I think there is a lot of space for scaling. But for a Company like us there is plenty enough of capabilites to use Sendspark without any lack of performance issues. Maybe Sendspark could be limited for very Big Companys. But since they are a Startup, maybe they will grow and dive us to a better overall experience.
A member of my sales team went 10 for 10 on receiving replies from outreach prospects when leading with a Sendspark video message.
Received a PO for $109K on the last day of the quarter after messaging a customer with a polite and earnest Sendspark video to get the PO that day.
Supported a team member closing a sale by creating a Sendspark demo/explanation video of "this is how it would work" for the owner of a prospect company.
