BrightEdge vs. gShift (discontinued)

gShift (discontinued)

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
BrightEdge	Score 7.6 out of 10	N/A	BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.	N/A
gShift (discontinued)	Score 7.0 out of 10	Mid-Size Companies (51-1,000 employees)	gShift was an enterprise SEO, Web presence analytics and content performance platform designed to help agency and brand marketers optimize, monitor and report on the performance of their multi-channel owned, earned and paid campaigns. The product is discontinued.	$199

Pricing

BrightEdge

gShift (discontinued)

Editions & Modules

No answers on this topic

kontextURLs: $199
Influencer Marketing module: $299
Brand Professional: $325
Agency Professional: $999

Offerings

Pricing Offerings
BrightEdge	gShift (discontinued)
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

SEO Platform pricing is based on the number of keywords per month. kontextURL pricing is based on the number of clicks registered per month. Influencer Marketing module pricing is based on the number of influencers and/or rosters managed.

More Pricing Information

Community Pulse
	BrightEdge	gShift (discontinued)
Considered Both Products	BrightEdge Verified User Anonymous Chose BrightEdge I haven't used any other. Incentivized Helpful? Verified User Anonymous Chose BrightEdge BrightEdge has better reports and customizable charts and is better for larger teams. Semrush, you have to pay per user, but it does give you access to a variety of tools. BrightEdge is more focused on SEO, but the tools they have are great, and some of them are the most … Incentivized Helpful? Verified User Anonymous Chose BrightEdge BrightEdge is much more advanced than Moz or SpyFu. The amount of tools is staggering and simply surpasses the others with their offering. Incentivized Helpful? GP Giovanni Paola Senior Manager, Search Engine Optimization Chose BrightEdge Customer service is top notch, better UI in the platform. Incentivized Helpful? Mike Emerson E-Commerce Marketing Manager Chose BrightEdge Overall the best tool I’ve used. Missing parts that I like from other tools like search intent category, content writing AI, etc. but as an experienced SEO I really love it. Incentivized Helpful? Cody Pike SEO Specialist Chose BrightEdge Love the interface more, it’s more updated. A lot of cool features that are more easily accessible within BrightEdge. The customer success manager has been better than with seoClarity as well. We get meeting agendas, quick email responses, productive calls, and help with the … Incentivized Helpful? NP Neelav Patel SEO Analyst Chose BrightEdge I see a lot of similarities with the other two products. Personally, I think a big aspect of using BrightEdge is familiarity with the platform. Just like any of these SEO tools, the value from these comes with how efficient users can be with the interface. BrightEdge has a … Incentivized Helpful? Alissa Steingraber Search Marketing Manager - SEO Chose BrightEdge seoClarity was one platform that we would have transitioned to if they would have been able to provide a solution like BrightEdge Instant. Out of all the platforms we have evaluated, the one thing that keeps us coming back to BrightEdge is the robust amount of relevant keywords … Incentivized Helpful? Jon Bowers Senior Account Executive Chose BrightEdge BrightEdge isn't cheap, and I've found that to be the biggest issue when compared to other platforms. That said, when you really dig into the features and benefits, it is the best value. It's the most comprehensive solution available. Aside from platform efficacy, the support … Incentivized Helpful? Cole Mauer VP, Director SEO Chose BrightEdge While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. … Incentivized Helpful? DS Danielle Smyth President Chose BrightEdge BrightEdge is a more robust program and offers better analytics in real time. It is worth the money if you are using it a lot. SEMrush offers a lot of great information and functionality, but it cannot offer the depth of BrightEdge. Ubersuggest is better for beginners or … Incentivized Helpful? Bettyann Fritz (Nowak) Manager, Global Web Operations Chose BrightEdge Multiple great experiences with the Client Success team. It always felt like they are an extension of the team that helps drive noticeable results. Incentivized Helpful? Andy Seguin Director of Digital Marketing Chose BrightEdge I found BrightEdge to be more intuitive to use and that the onboard training offered matched my team's learning style. They are an innovative SEO leader that takes time, energy, and effort to learn your unique business and challenges. Purchasing an enterprise level SEO platform … Incentivized Helpful? Ron Weber Head of Global SEO Chose BrightEdge All SEO tools offer something a little different but BrightEdge comes pretty close to having everything I need. I can track links, review technical issues, and assign them to my staff. Reporting is top-notch too. I chose them because of my familiarity with them on the … Incentivized Helpful? Nathan Richardson SEO Analyst Chose BrightEdge BrightEdge is much more powerful, but more costly. We simply decided that we needed to move to a more enterprise-level tool. Another huge benefit of BrightEdge is that you have a dedicated rep that is always just a phone call or an email away to help you. We've really … Incentivized Helpful? Verified User Anonymous Chose BrightEdge I haven't used any other products like BrightEdge, although my colleague has and he seems to think BrightEdge is the number 1 product for all things 'SEO'. Incentivized Helpful? RC Rex Camposagrado Director of Digital Marketing Chose BrightEdge BrightEdge is easier to use compared to Conductor. seoClarity was my second option, but I only had a demo and haven't worked with it deeply. It seemed like a good tool. Botify looked like it was better for Technical SEO and looks more advanced for that feature, but it didn't … Incentivized Helpful? Verified User Anonymous Chose BrightEdge While they all do some of what BrightEdge does, they come nowhere near to everything BrightEdge can do. These tools are all very high level and simple, whereas BrightEdge gives SEO professionals a much more in-depth insight which enables us to take actions or make changes … Incentivized Helpful? Verified User Anonymous Chose BrightEdge BrightEdge is superior to Moz in a few different ways: More tasking and automation features are available in BrightEdge. Storybuilder reporting suite is more robust than Moz reporting Incentivized Helpful? Verified User Anonymous Chose BrightEdge Moz is a good tool to start with, and I've used it with very small companies that are starting SEO essentially from scratch and don't want to have much of an initial cost outlay. BrightEdge is far more robust functionality-wise, especially when it comes to rank tracking and … Incentivized Helpful? Shane Adair Marketing Manager Chose BrightEdge We were using agencies for this work in the past and we were not having the feedback and help that we had been expecting from them. We were just paying money with getting nothing in return. We decided to bring this in-house and because of a past relationship with BrightEdge … Incentivized Helpful? Tyler Rodriquez SEO, PPC, & Social Networking Supervisor Chose BrightEdge Brightedge was much more informative than Spyfu and we are in constant contact with our BrightEdge Rep. Incentivized Helpful? Mike Gillespie, VP Client Services Chose BrightEdge We evaluated several products. BrightEdge is much more robust. The customer support is outstanding. It's like having an additional employee. However, it is rather expensive compared to alternative platforms. Incentivized Helpful? Carlos Spallarossa Director - Search Engine Optimization Chose BrightEdge BrightEdge is much more user-friendly than SearchMetrics. The platform can be adopted at a much quicker rate by team members that arent SEOs. Incentivized Helpful? Verified User Anonymous Chose BrightEdge BrightEdge stacks up against competitors because of the quality of the direction given to optimize content. It actually tell you which keyword/paragraph/h1/h3 add and where to match within a market opportunity or a competitor similar content, always considering the SERP and the … Incentivized Helpful?	gShift (discontinued) Tyler Heaps Director of Marketing Chose gShift (discontinued) They are very different tools can't compare them. Incentivized Helpful? Brandon Kenig Marketing Director Chose gShift (discontinued) gShift is more user-friendly and intuitive, particularly for sharing access with members across your organization who do not have the same level of digital marketing savvy. Additionally, gShift integrates reporting for web analytics, search visibility, social metrics, and PPC … Incentivized Helpful?

Features

BrightEdge

gShift (discontinued)

SEO

Comparison of SEO features of Product A and Product B
	BrightEdge 7.3 Ratings 5% below category average	gShift (discontinued) 8.6 Ratings 12% above category average
Keyword analysis	7.30 Ratings	10.00 Ratings
Backlink management	7.00 Ratings	6.00 Ratings
SERP ranking tracking	8.00 Ratings	10.00 Ratings
Page grader	5.00 Ratings	9.00 Ratings
Competitive analysis	7.30 Ratings	9.00 Ratings
Site audit / diagnostics	8.30 Ratings	7.00 Ratings
Site recommendations	6.30 Ratings	8.00 Ratings
Task management	8.90 Ratings	10.00 Ratings

SEO Channels

Comparison of SEO Channels features of Product A and Product B
	BrightEdge 9.0 Ratings 17% above category average	gShift (discontinued) 8.3 Ratings 9% above category average
Local SEO	9.00 Ratings	10.00 Ratings
Social SEO	9.00 Ratings	9.00 Ratings
Mobile SEO	9.00 Ratings	4.00 Ratings
Global SEO	9.00 Ratings	10.00 Ratings

SEO Platform & Account Management

Comparison of SEO Platform & Account Management features of Product A and Product B
	BrightEdge 8.7 Ratings 3% above category average	gShift (discontinued) 6.0 Ratings 34% below category average
Multi-domain support	9.00 Ratings	5.00 Ratings
Integration with web analytics tools	8.30 Ratings	7.00 Ratings

Best Alternatives
	BrightEdge	gShift (discontinued)
Small Businesses	Nozzle Score 10.0 out of 10	Nozzle Score 10.0 out of 10
Medium-sized Companies	Advanced Web Ranking Score 8.2 out of 10	Advanced Web Ranking Score 8.2 out of 10
Enterprises	Dupli Checker (DupliChecker.com) Score 8.5 out of 10	Dupli Checker (DupliChecker.com) Score 8.5 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	BrightEdge	gShift (discontinued)
Likelihood to Recommend	8.7 (0 ratings)	10.0 (0 ratings)
Likelihood to Renew	10.0 (0 ratings)	- (0 ratings)
Usability	8.0 (0 ratings)	- (0 ratings)
Support Rating	9.0 (0 ratings)	- (0 ratings)
Implementation Rating	8.3 (0 ratings)	- (0 ratings)

User Testimonials
	BrightEdge	gShift (discontinued)
Likelihood to Recommend	BrightEdge has been a long-standing partner with us. I have had 10 years of experience with using their platform. It is a very large robust platform that allows us to find the information we need and quickly. Unfortunately with the company being so large, they are unable to make quick changes and customers suggested enhancements as quickly as other platforms. Alissa Steingraber Search Marketing Manager - SEO Read full review	I have recommended gShift to everyone on my team at work and those who have started to use it have been very happy with the application. It saves a lot of time and makes it so I don't have to have so many tabs or other applications open. It brings a lot of items into once place which is very nice! Incentivized Tyler Heaps Director of Marketing Read full review
Pros	Strong analytics Integrates with other tools Instant provides real time research, ranking and recommendations The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences Onboard process is very thorough and customized Incentivized Christina Lepore Brand Voice Specialist Read full review	Bringing most of your applications to one platform. Managing Gmail Accounts. Bringing all your communication channels to one spot. Easy setup and account integration. Incentivized Tyler Heaps Director of Marketing Read full review
Cons	The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio. I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve. The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches. Incentivized Verified User Anonymous Read full review	Minor bugs and defects are an ongoing issue - for example, PDF export capability for custom dashboards seems to be down frequently. While these type of defects are always resolved in 1-2 weeks, the fact that some of them keep reoccurring is an ongoing frustration. Custom Dashboard functionality is limited to pre-set defaults as far as what data points or "beacons" as gShift calls them, that you could pull. Incentivized Brandon Kenig Marketing Director Read full review
Likelihood to Renew	BrightEdge has provided our company with more than any other tool/platform could dream of. We've been extremely happy with its use, and have really tailored our strategies and internal workflow around the data in BrightEdge. I could not imagine having a successful, streamlined SEO service without BrightEdge Mariam Naghshineh SEO & Content Manager Read full review	No answers on this topic
Usability	Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it. Ron Weber Head of Global SEO Read full review	No answers on this topic
Support Rating	This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could. Jon Bowers Senior Account Executive Read full review	No answers on this topic
Implementation Rating	For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy. Jay Corcoran Search Marketing Strategist Read full review	No answers on this topic
Alternatives Considered	BrightEdge has better reports and customizable charts and is better for larger teams. Semrush, you have to pay per user, but it does give you access to a variety of tools. BrightEdge is more focused on SEO, but the tools they have are great, and some of them are the most accurate and thorough. Incentivized Verified User Anonymous Read full review	gShift is more user-friendly and intuitive, particularly for sharing access with members across your organization who do not have the same level of digital marketing savvy. Additionally, gShift integrates reporting for web analytics, search visibility, social metrics, and PPC in one platform and one reporting tool in a way that the other providers do not. Incentivized Brandon Kenig Marketing Director Read full review
Return on Investment	SEO as best source of deals in Q1 2024. An increase of organic traffic of 30% after using Brightedge to identify keywords to build articles for a blog. 20% increase in visits to listings of or marketplaces after refining descriptions with the right keywords. Incentivized Verified User Anonymous Read full review	We have been able to identify other keyword ranking opportunities and increase our on-site conversion rate. gShift has helped us prioritize content and discover content that is over-performing, and better optimize that content and use it for remarketing purposes. Incentivized Brandon Kenig Marketing Director Read full review
ScreenShots		gShift (discontinued) Screenshots