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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BrightLocal

    Score7.2 out of 10
    N/ABrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.

    $39

    per month

    PowerReviews

    Score7.8 out of 10
    N/APowerReviews helps companies gather ratings and reviews from customers, build Q&A content, syndicate reviews across retailers and search engines, and measure results from these endeavors. The company also offers managed services to help businesses improve customer engagement. The company was founded in 2005 and is based in Chicago.N/A
    Pricing
    BrightLocalPowerReviews
    Editions & Modules
    Track Plan
    $39
    per month
    Manage Plan
    $49
    per month
    Grow Plan
    $59
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    BrightLocalPowerReviews
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsBrightLocal offers custom enterprise plans for businesses with more than 50 locations.—
    More Pricing Information
    Community Pulse
    BrightLocalPowerReviews
    Considered Both Products
    BrightLocal
    No answer on this topic
    PowerReviews
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    6 Answers
    89%
    Would buy again
    8 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    7 Answers
    89%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    100%
    Happy with the feature set
    9 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    100%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    7 Answers
    83%
    Implementation went as expected
    5 Answers
    Features
    BrightLocalPowerReviews
    SEO
    Comparison of SEO features of BrightLocal and PowerReviews
    Feature
    BrightLocal
    6.7
    12 Ratings
    14% below category average
    PowerReviews
    -
    Ratings
    Keyword analysis7.08 Ratings00 Ratings
    Backlink management4.05 Ratings00 Ratings
    SERP ranking tracking7.711 Ratings00 Ratings
    Page grader7.52 Ratings00 Ratings
    Competitive analysis7.611 Ratings00 Ratings
    Site audit / diagnostics9.98 Ratings00 Ratings
    Site recommendations6.64 Ratings00 Ratings
    Task management3.56 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of BrightLocal and PowerReviews
    Feature
    BrightLocal
    8.6
    13 Ratings
    12% above category average
    PowerReviews
    -
    Ratings
    Local SEO8.613 Ratings00 Ratings
    Social SEO7.96 Ratings00 Ratings
    Mobile SEO10.04 Ratings00 Ratings
    Global SEO7.72 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of BrightLocal and PowerReviews
    Feature
    BrightLocal
    9.2
    11 Ratings
    9% above category average
    PowerReviews
    -
    Ratings
    Multi-domain support8.59 Ratings00 Ratings
    Integration with web analytics tools9.910 Ratings00 Ratings
    Best Alternatives
    BrightLocalPowerReviews
    Small Businesses
    Serpstat
    Score10 out of 10
    Trustpilot
    Score6.8 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Bazaarvoice
    Score7.6 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Bazaarvoice
    Score7.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BrightLocalPowerReviews
    Likelihood to Recommend
    8.6
    (14 ratings)
    7.9
    (18 ratings)
    Support Rating
    7.5
    (2 ratings)
    9.0
    (2 ratings)
    User Testimonials
    BrightLocalPowerReviews
    Likelihood to Recommend
    BrightLocal
    If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
    Incentivized
    Read full review
    PowerReviews
    Any site with e-commerce should have reviews if possible, to give users the confidence necessary to click "add to cart." PowerReviews is easy to implement and has highly customizable display possibilities. I would recommend them to a mid to large enterprise looking for a scalable solution. Small businesses might be able to use a more stripped down tool.
    Incentivized
    Read full review
    Pros
    BrightLocal
    • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
    • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
    • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
    Incentivized
    Read full review
    PowerReviews
    • PowerReviews does a good job at flagging responses so there isn't anything inappropriate on our website.
    • PowerReviews provides a nice "snapshot" of reviews with an average rating, recommendation percentage, and the main pros and cons. Making it quick and easy for the customer to get overall information.
    • It is easy for customers to leave reviews. There is a good amount of open-ended questions as well as options that customers can choose from. The system is customizable to fit our needs.
    Incentivized
    Read full review
    Cons
    BrightLocal
    • Up and down rankings were not always right on with the local search, but only off by one or two spots
    • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
    • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
    Incentivized
    Read full review
    PowerReviews
    • If you lack basic coding knowledge (or don't have someone on your team to set this up) it may be a bit of a challenge to get started.
    • The backend has a bit of a learning curve to it, but can be worked through easily with persistence.
    Incentivized
    Read full review
    Support Rating
    BrightLocal
    Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
    Incentivized
    Read full review
    PowerReviews
    The team over at PowerReviews was always very helpful with us and our customer service team. They responded to any questions we had quickly.
    Incentivized
    Read full review
    Alternatives Considered
    BrightLocal
    Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
    Read full review
    PowerReviews
    My experience was with simple software like Google My Business, but for some Reviews & Ratings, it was good enough and supplied my demand. Once the Google world is one of the bests environments for initial and small businesses, I think using their tools someway we can sound better. If it's not the case PowerReviews will serve as well.
    Incentivized
    Read full review
    Return on Investment
    BrightLocal
    • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
    • Reporting is nicely accomplished with their online client report dashboards.
    • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
    Incentivized
    Read full review
    PowerReviews
    • Custom components and PowerReviews API can display positive customer feedback from an element.
    • In return for honest reviews and answers to customer questions, we provide genuine and authentic feedback and let customers strain new products.
    • Syndicated reviews help customers see how products work in real life, which increases trust in our website/business and the products and boosts conversions.
    Incentivized
    Read full review
    ScreenShots

    BrightLocal Screenshots

    Screenshot of Location SummaryScreenshot of Local Search Rank CheckerScreenshot of Local Search GridScreenshot of Local Search AuditScreenshot of Google My Business AuditScreenshot of Citation Tracker