BrightLocal vs. Rankinity

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrightLocal
Score 8.2 out of 10
N/A
BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.
$39
per month
Rankinity
Score 9.0 out of 10
N/A
Rankinity focuses on long-term promotion strategy, competitor tracking, and keyword tracking to measure Internet visibility.N/A
Pricing
BrightLocalRankinity
Editions & Modules
Track Plan
$39
per month
Manage Plan
$49
per month
Grow Plan
$59
per month
No answers on this topic
Offerings
Pricing Offerings
BrightLocalRankinity
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsBrightLocal offers custom enterprise plans for businesses with more than 50 locations.
More Pricing Information
Features
BrightLocalRankinity
SEO
Comparison of SEO features of Product A and Product B
BrightLocal
6.7
12 Ratings
14% below category average
Rankinity
6.7
1 Ratings
14% below category average
Keyword analysis7.08 Ratings6.01 Ratings
Backlink management4.05 Ratings00 Ratings
SERP ranking tracking7.611 Ratings8.01 Ratings
Page grader7.52 Ratings00 Ratings
Competitive analysis7.611 Ratings6.01 Ratings
Site audit / diagnostics9.98 Ratings00 Ratings
Site recommendations6.64 Ratings00 Ratings
Task management3.36 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
BrightLocal
8.6
13 Ratings
13% above category average
Rankinity
7.0
1 Ratings
8% below category average
Local SEO8.613 Ratings7.01 Ratings
Social SEO7.96 Ratings00 Ratings
Mobile SEO10.04 Ratings00 Ratings
Global SEO7.72 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
BrightLocal
9.2
11 Ratings
9% above category average
Rankinity
9.0
1 Ratings
7% above category average
Multi-domain support8.59 Ratings9.01 Ratings
Integration with web analytics tools9.910 Ratings00 Ratings
Best Alternatives
BrightLocalRankinity
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.7 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.7 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 9.0 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrightLocalRankinity
Likelihood to Recommend
8.6
(14 ratings)
9.0
(1 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Support Rating
7.5
(4 ratings)
8.0
(1 ratings)
User Testimonials
BrightLocalRankinity
Likelihood to Recommend
BrightLocal
If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
Read full review
Rankinity
Rankinity is well-suited for agencies that provide SEO services for some clients. It's a great stepping stone tool while an agency scales it's services and builds a book of SEO clients since you pay per keyword check. The frequency of checks can be set for each client (project) so if services are performed monthly, you can set checks to happen at the beginning of the month
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Pros
BrightLocal
  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
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Rankinity
  • Pay Per Ranking Check
  • Track Keyword Rankings by Location
  • Keyword Groups and Weighting
Read full review
Cons
BrightLocal
  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
Read full review
Rankinity
  • Keyword grouping could be more intuitive
  • Historical data is not always easy to pull
Read full review
Usability
BrightLocal
No answers on this topic
Rankinity
We've seen one major platform update (user interface overhaul). This has made the system much easier to use. There are some features that could still be improved like historical rankings but overall the system is good and aligns with the expectation for what you pay for it. Not a whole lot to complain about on the usability side of things
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Support Rating
BrightLocal
Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
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Rankinity
No chat support, only email support. Whenever I've used their support system, I have received responses in 1-2 business days and the solution addressed my needs/concerns. I've really only had a couple of instances where I've needed to reach out to their support team since the system is pretty straight forward and easy to use.
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Alternatives Considered
BrightLocal
Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
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Rankinity
Rankinity is simpler solution that's different than the all-in-one type solutions we've also used. A lot of it comes down to process and how service offerings are built for clients. We use Rankinity for clients where we're tracking a lot of keywords in a lot of different geographic areas because it's a more cost-effective solutions. But for larger clients, we typically rely on all-in-one solutions that offer more tools for SEO.
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Return on Investment
BrightLocal
  • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
  • Reporting is nicely accomplished with their online client report dashboards.
  • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
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Rankinity
  • Low-cost solution
  • Scalable as client list grows
Read full review
ScreenShots

BrightLocal Screenshots

Screenshot of Location SummaryScreenshot of Local Search Rank CheckerScreenshot of Local Search GridScreenshot of Local Search AuditScreenshot of Google My Business AuditScreenshot of Citation Tracker