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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BrightLocal

    Score7.2 out of 10
    N/ABrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.

    $39

    per month

    ReputationStacker

    Score10 out of 10
    N/AReputationStacker is a Reputation Management platform designed to automate the acquisition of customer reviews and monitor brand sentiment across multiple locations. The solution provides tools for Review Generation, Customer Feedback Collection, and Multi-Location Management. Key Capabilities Automated Review Campaigns: The system triggers automated SMS (Short Message Service) and Email review invitations based on customer transactions. The vendor…

    $79

    per month

    Pricing
    BrightLocalReputationStacker
    Editions & Modules
    Track Plan
    $39
    per month
    Manage Plan
    $49
    per month
    Grow Plan
    $59
    per month
    Lite
    $79
    per month
    Standard
    $99
    per month per location
    Professional
    $124
    per month per location
    Offerings
    Pricing Offerings
    BrightLocalReputationStacker
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeRequired
    Additional DetailsBrightLocal offers custom enterprise plans for businesses with more than 50 locations.Discount available for annual billing.
    More Pricing Information
    Community Pulse
    BrightLocalReputationStacker
    Considered Both Products
    BrightLocal
    No answer on this topic
    ReputationStacker
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    6 Answers
    100%
    Would buy again
    9 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    7 Answers
    100%
    Delivers good value for the price
    9 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    100%
    Happy with the feature set
    9 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    100%
    Lived up to sales and marketing promises
    9 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    7 Answers
    100%
    Implementation went as expected
    9 Answers
    Features
    BrightLocalReputationStacker
    SEO
    Comparison of SEO features of BrightLocal and ReputationStacker
    Feature
    BrightLocal
    6.7
    12 Ratings
    14% below category average
    ReputationStacker
    -
    Ratings
    Keyword analysis7.08 Ratings00 Ratings
    Backlink management4.05 Ratings00 Ratings
    SERP ranking tracking7.711 Ratings00 Ratings
    Page grader7.52 Ratings00 Ratings
    Competitive analysis7.611 Ratings00 Ratings
    Site audit / diagnostics9.98 Ratings00 Ratings
    Site recommendations6.64 Ratings00 Ratings
    Task management3.56 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of BrightLocal and ReputationStacker
    Feature
    BrightLocal
    8.6
    13 Ratings
    12% above category average
    ReputationStacker
    -
    Ratings
    Local SEO8.613 Ratings00 Ratings
    Social SEO7.96 Ratings00 Ratings
    Mobile SEO10.04 Ratings00 Ratings
    Global SEO7.72 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of BrightLocal and ReputationStacker
    Feature
    BrightLocal
    9.2
    11 Ratings
    9% above category average
    ReputationStacker
    -
    Ratings
    Multi-domain support8.59 Ratings00 Ratings
    Integration with web analytics tools9.910 Ratings00 Ratings
    Best Alternatives
    BrightLocalReputationStacker
    Small Businesses
    Serpstat
    Score9.9 out of 10
    Brand24
    Score9 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Birdeye
    Score8.7 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BrightLocalReputationStacker
    Likelihood to Recommend
    8.6
    (14 ratings)
    10.0
    (9 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (9 ratings)
    Support Rating
    7.5
    (2 ratings)
    10.0
    (2 ratings)
    User Testimonials
    BrightLocalReputationStacker
    Likelihood to Recommend
    BrightLocal
    If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
    Incentivized
    Read full review
    ReputationStacker
    ReputationStacker is extremely well designed for multi-location practices that care about improving and protecting their online reputation and visibility in local search engine results (which is extremely important for our business). It makes it easy to consistently generate reviews for each location and address issues that patients have before they become bigger problems. If you’re looking for an all-in-one marketing platform, this isn’t that. It's just focused on online reputation and reviews and it does that really well (instead of trying to do everything).
    Read full review
    Pros
    BrightLocal
    • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
    • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
    • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
    Incentivized
    Read full review
    ReputationStacker
    • Online reputation management for multiple locations of our business
    • Review generation for all of our clinics (with a focus on Google reviews)
    • Responding to reviews at scale
    • Review and reputation reporting
    Read full review
    Cons
    BrightLocal
    • Up and down rankings were not always right on with the local search, but only off by one or two spots
    • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
    • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
    Incentivized
    Read full review
    ReputationStacker
    • Adding additional locations of our business wasn't obvious at first, but when I figured out how to do it it was easy after that.
    Read full review
    Usability
    BrightLocal
    No answers on this topic
    ReputationStacker
    We had our marketing person set it up, and now it automatically gets us Google reviews. It couldn't be easier.
    Read full review
    Support Rating
    BrightLocal
    Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
    Incentivized
    Read full review
    ReputationStacker
    I had a question about how to add new locations and the support team got back to me immediately and showed me how to do it.
    Read full review
    Alternatives Considered
    BrightLocal
    Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
    Read full review
    ReputationStacker
    Swell was too expensive. ReputationStacker does the same things (and more), costs less, and as far as I can tell from the Swell demo we did, a lot easier to use.
    Read full review
    Return on Investment
    BrightLocal
    • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
    • Reporting is nicely accomplished with their online client report dashboards.
    • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
    Incentivized
    Read full review
    ReputationStacker
    • We have an average of over 30% more clicks on our Google Business Profiles since we started using ReputationStacker (because we now show a lot higher in Google's local search pack).
    Read full review
    ScreenShots

    BrightLocal Screenshots

    Screenshot of Location SummaryScreenshot of Local Search Rank CheckerScreenshot of Local Search GridScreenshot of Local Search AuditScreenshot of Google My Business AuditScreenshot of Citation Tracker

    ReputationStacker Screenshots

    Screenshot of ReputationStacker's review management interface, which helps businesses of all sizes get more reviews, respond to them, share them on social media & their own websites, and manage their entire online reputation from a single dashboard.Screenshot of ReputationStacker's review monitoring dashboard. It monitors reviews from over 100 review sites, from Google to industry-specific review sites (like Avvo for lawyers and Healthgrades for doctors).

The user can respond to reviews directly from the ReputationStacker dashboard, and assign reviews to teammates for follow-up, share reviews as posts on social media pages, and share reviews on a company's website via the Review Feed widget.Screenshot of ReputationStacker's reports. These help to turn the qualitative feedback from online reviews and customer feedback into quantified data.

ReputationStacker works for single-location SMBs, but for multi-location online reputation management, the system is not only designed for automatic review generation, but also to run apples-to-apples comparisons of a business's locations to discover what customers really care about, including what's being done right, to where improvements can be made.Screenshot of ReputationStacker’s automated review generation, which requires no manual follow-up. Users can choose their ideal moment to request a review. Review request templates in ReputationStacker are also customizable to (for example) sound more casual or more formal. ReputationStacker's review request forms are on-brand and customizable so you can collect more customer feedback on the frontend, or streamline things and send customers directly to the review sites that are most important (Google, of course, but also niche and industry specific review sites).Screenshot of an example of ReputationStacker's AI review responses. Their prompting allows users to dial-in the brand voice so responses sound like they're coming from a person, and not an automated responder. The system can also be trained for improvement, and thresholds can be set so responses are only sent under certain conditions (e.g. five-star reviews only).Screenshot of ReputationStacker's review widgets can showcase reviews on a company website. The widget can be customized with a few clicks. Copy the embed code and paste it on a website wherever the review should appear. Multiple review widgets can be added.