What users are saying about
39 Ratings
179 Ratings
39 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100
179 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Feature Set Ratings

  • BrightLocal ranks higher in 1 feature set: SEO Channels
  • Screaming Frog SEO Spider ranks higher in 1 feature set: SEO
  • BrightLocal and Screaming Frog SEO Spider are tied in 1 feature set: SEO Platform & Account Management

SEO

6.7

BrightLocal

67%
7.3

Screaming Frog

73%
Screaming Frog SEO Spider ranks higher in 5/8 features

Keyword analysis

7.0
70%
8 Ratings
7.4
74%
19 Ratings

Backlink management

4.0
40%
5 Ratings
6.1
61%
22 Ratings

SERP ranking tracking

7.5
75%
11 Ratings
8.0
80%
8 Ratings

Page grader

7.5
75%
2 Ratings
7.0
70%
20 Ratings

Competitive analysis

7.5
75%
11 Ratings
5.9
59%
23 Ratings

Site audit / diagnostics

10.0
100%
8 Ratings
9.1
91%
49 Ratings

Site recommendations

6.6
66%
4 Ratings
7.1
71%
21 Ratings

Task management

3.1
31%
6 Ratings
7.9
79%
8 Ratings

SEO Channels

8.5

BrightLocal

85%
7.8

Screaming Frog

78%
BrightLocal ranks higher in 3/4 features

Local SEO

8.5
85%
13 Ratings
8.1
81%
16 Ratings

Social SEO

7.9
79%
6 Ratings
6.5
65%
10 Ratings

Mobile SEO

10.0
100%
4 Ratings
8.4
84%
19 Ratings

Global SEO

7.7
77%
2 Ratings
8.3
83%
26 Ratings

SEO Platform & Account Management

9.2

BrightLocal

92%
9.2

Screaming Frog

92%
BrightLocal ranks higher in 1/2 features

Multi-domain support

8.5
85%
9 Ratings
9.1
91%
26 Ratings

Integration with web analytics tools

10.0
100%
10 Ratings
9.2
92%
31 Ratings

Attribute Ratings

  • Screaming Frog SEO Spider is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

8.5

BrightLocal

85%
14 Ratings
8.6

Screaming Frog

86%
52 Ratings

Likelihood to Renew

BrightLocal

N/A
0 Ratings
10.0

Screaming Frog

100%
3 Ratings

Usability

BrightLocal

N/A
0 Ratings
6.2

Screaming Frog

62%
2 Ratings

Support Rating

7.5

BrightLocal

75%
4 Ratings
7.9

Screaming Frog

79%
35 Ratings

Implementation Rating

BrightLocal

N/A
0 Ratings
7.0

Screaming Frog

70%
2 Ratings

Likelihood to Recommend

BrightLocal

If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
Read full review

Screaming Frog

Screaming Frog tracks the crawl level, internal links, outbound links, title tags, and meta descriptions of the pages it crawls. It also adds HTTP status codes, title tag length, meta description length, H1, H2 tags and lengths, and canonical tags. Many of these elements are also broken into their own tabs at the top so that you can easily focus in on problem areas. You can right-click on any URL for many more options. The program is definitely valuable to anyone who is looking to gauge factors regarding SEO. However, if you are not a web designer/admin, you're going to lack an understanding of the information it provides.
Read full review

Pros

BrightLocal

  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
Read full review

Screaming Frog

  • Crawling client sites of up to thousands of pages. Gives you almost every tool that you need to do a proper SEO audit.
  • Custom extractions using CSSpath, Xpath, or Regex. I'm not even a techy, but their support section here is a huge help with the provided examples.
  • Customer service and support - Dan is ALWAYS very prompt to respond with helpful answers on Twitter if needed.
Read full review

Cons

BrightLocal

  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
Read full review

Screaming Frog

  • Exporting one report at time to CSV or XSLX can be cumbersome and time consuming.
  • Custom extraction requires pretty in-depth knowledge of RegEx or XPath.
  • Not a very visual tool.
  • Larges sites can take up a tremendous amount of resources (RAM, space, connection).
Read full review

Pricing Details

BrightLocal

Starting Price

$29 per month

Editions & Modules

BrightLocal editions and modules pricing
EditionModules
Single Business Plan291
Multi Business Plan492
SEO Pro Plan793
Just Reviews Plan84

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

BrightLocal offers custom enterprise plans for businesses with more than 100 locations.

Screaming Frog

Starting Price

$149 per year

Editions & Modules

Screaming Frog editions and modules pricing
EditionModules
Paid Version$149.001

Footnotes

  1. per year

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

BrightLocal

No answers on this topic

Screaming Frog

The tool has become integrated into our teams daily workings and I have yet to find a tool other than scremaing frog to replicate all of our use cases for it. It's a great tool and we're sticking with it
Read full review

Usability

BrightLocal

No answers on this topic

Screaming Frog

Easy for me to use because I have using the product for a long time and understand the ins and outs of it. If I was a newbie, I would be completely lost. It does take some prior knowledge to operate this software and understanding of what a crawl means
Read full review

Support Rating

BrightLocal

Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
Read full review

Screaming Frog

Screaming Frog is a relatively primitive system, and doesn't need to be supported by devs or other software. Screaming Frog does interface directly with some programs that are most needed (Google Analytics, Search Console, Page Speed Insights), so that's convenient. It isn't widely supported by other programs, but it also doesn't need to be.
Read full review

Implementation Rating

BrightLocal

No answers on this topic

Screaming Frog

If the software was a little easier to use for beginners, there really wouldn't be an issue
Read full review

Alternatives Considered

BrightLocal

Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
Read full review

Screaming Frog

Screaming Frog SEO Spider is probably the best non-client facing SEO audit tool in terms of technical SEO. There are other tools on the market that do a more complete job of keyword tracking, competitive analysis, and backlink profiles...however, for analyzing the technical SEO health of any website, Screaming Frog is the best
Read full review

Return on Investment

BrightLocal

  • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
  • Reporting is nicely accomplished with their online client report dashboards.
  • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
Read full review

Screaming Frog

  • Increased employee efficiency - We spend many less hours tracking down and reporting simple meta tags.
  • Better Client Servicing - We are able to ensure we have a total look at a client's site before we recommend anything.
  • True Pricing Structure - We are able to more accurately predict how much help a client may need based on factors such as size of site, number of redirects, proper use of meta tags, etc.
Read full review

Screenshots

Add comparison