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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BrightLocal

    Score7.2 out of 10
    N/ABrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.

    $39

    per month

    Screaming Frog

    Score9.2 out of 10
    N/AN/A

    $149

    per year

    Pricing
    BrightLocalScreaming Frog
    Editions & Modules
    Track Plan
    $39
    per month
    Manage Plan
    $49
    per month
    Grow Plan
    $59
    per month
    Paid Version
    $149.00
    per year
    Offerings
    Pricing Offerings
    BrightLocalScreaming Frog
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsBrightLocal offers custom enterprise plans for businesses with more than 50 locations.
    More Pricing Information
    Community Pulse
    BrightLocalScreaming Frog
    Considered Both Products
    BrightLocal
    No answer on this topic
    Screaming Frog
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    6 Answers
    100%
    Would buy again
    28 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    7 Answers
    100%
    Delivers good value for the price
    27 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    96%
    Happy with the feature set
    27 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    96%
    Lived up to sales and marketing promises
    25 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    7 Answers
    100%
    Implementation went as expected
    27 Answers
    Features
    BrightLocalScreaming Frog
    SEO
    Comparison of SEO features of BrightLocal and Screaming Frog SEO Spider
    Feature
    BrightLocal
    6.7
    12 Ratings
    14% below category average
    Screaming Frog SEO Spider
    6.7
    53 Ratings
    14% below category average
    Keyword analysis7.08 Ratings7.020 Ratings
    Backlink management4.05 Ratings5.023 Ratings
    SERP ranking tracking7.711 Ratings7.09 Ratings
    Page grader7.52 Ratings7.222 Ratings
    Competitive analysis7.611 Ratings7.927 Ratings
    Site audit / diagnostics9.98 Ratings8.353 Ratings
    Site recommendations6.64 Ratings7.924 Ratings
    Task management3.56 Ratings3.09 Ratings
    SEO Channels
    Comparison of SEO Channels features of BrightLocal and Screaming Frog SEO Spider
    Feature
    BrightLocal
    8.6
    13 Ratings
    12% above category average
    Screaming Frog SEO Spider
    7.0
    37 Ratings
    8% below category average
    Local SEO8.613 Ratings5.017 Ratings
    Social SEO7.96 Ratings7.212 Ratings
    Mobile SEO10.04 Ratings7.923 Ratings
    Global SEO7.72 Ratings7.929 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of BrightLocal and Screaming Frog SEO Spider
    Feature
    BrightLocal
    9.2
    11 Ratings
    9% above category average
    Screaming Frog SEO Spider
    6.1
    42 Ratings
    32% below category average
    Multi-domain support8.59 Ratings7.831 Ratings
    Integration with web analytics tools9.910 Ratings4.535 Ratings
    Best Alternatives
    BrightLocalScreaming Frog
    Small Businesses
    Serpstat
    Score9.9 out of 10
    Serpstat
    Score9.9 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BrightLocalScreaming Frog
    Likelihood to Recommend
    8.6
    (14 ratings)
    8.6
    (55 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (3 ratings)
    Usability
    -
    (0 ratings)
    7.7
    (5 ratings)
    Support Rating
    7.5
    (2 ratings)
    7.9
    (18 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.0
    (1 ratings)
    User Testimonials
    BrightLocalScreaming Frog
    Likelihood to Recommend
    BrightLocal
    If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
    Incentivized
    Read full review
    Screaming Frog
    Screaming Frog SEO Spider is well suited to auditing brand new websites, when you need a quick, holistic view of the websites technical issues. Its great for providing a top line view of a websites architecture, perhaps for a new business approach where you need to assess the scale of work to maintain a website. Its also a useful tool in situations where you might need to see whether a large scale change in the website has taken place, you can see word counts, pages and their https response codes. Screaming Frog may be less useful if you need an idea of the customer experience on a website, it doesn't really provide information that helps assess how fast a website loads, what issues might come up when trying to convert or faults with the payment process. Screaming Frog is largely a technical SEO focused tool, it also can't assess the quality of a websites, layout or the quality of the content used on the website. As mentioned, its niche, but very useful within that niche.
    Read full review
    Pros
    BrightLocal
    • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
    • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
    • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
    Incentivized
    Read full review
    Screaming Frog
    • Crawling client sites of up to thousands of pages. Gives you almost every tool that you need to do a proper SEO audit.
    • Custom extractions using CSSpath, Xpath, or Regex. I'm not even a techy, but their support section here is a huge help with the provided examples.
    • Customer service and support - Dan is ALWAYS very prompt to respond with helpful answers on Twitter if needed.
    Incentivized
    Read full review
    Cons
    BrightLocal
    • Up and down rankings were not always right on with the local search, but only off by one or two spots
    • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
    • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
    Incentivized
    Read full review
    Screaming Frog
    • Requires Java. This isn't a huge deal as many computers already have it installed, but it's yet another 3rd party component.
    • The free version has a crawl limit of 500 pages per site. This is fine for smaller sites, but if you're running a big e-commerce site then you'll need to pay for Pro version.
    • The user interface isn't very pretty. This is an analytics tool so it doesn't really have to be, but it might be helpful for improving the overall user experience.
    Incentivized
    Read full review
    Likelihood to Renew
    BrightLocal
    No answers on this topic
    Screaming Frog
    The tool has become integrated into our teams daily workings and I have yet to find a tool other than scremaing frog to replicate all of our use cases for it. It's a great tool and we're sticking with it
    Incentivized
    Read full review
    Usability
    BrightLocal
    No answers on this topic
    Screaming Frog
    The main problem of Screaming Frog SEO Spider is it being an offline software which limits itself to a single pc and that creates problem when multi user agents want to get involved or even work on it, it’s a difficult task to collaborate on it and do research for keywords at one place
    Incentivized
    Read full review
    Support Rating
    BrightLocal
    Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
    Incentivized
    Read full review
    Screaming Frog
    Screaming Frog is a relatively primitive system, and doesn't need to be supported by devs or other software. Screaming Frog does interface directly with some programs that are most needed (Google Analytics, Search Console, Page Speed Insights), so that's convenient. It isn't widely supported by other programs, but it also doesn't need to be.
    Incentivized
    Read full review
    Implementation Rating
    BrightLocal
    No answers on this topic
    Screaming Frog
    If the software was a little easier to use for beginners, there really wouldn't be an issue
    Incentivized
    Read full review
    Alternatives Considered
    BrightLocal
    Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
    Read full review
    Screaming Frog
    Screaming Frog SEO Spider is probably the best non-client facing SEO audit tool in terms of technical SEO. There are other tools on the market that do a more complete job of keyword tracking, competitive analysis, and backlink profiles...however, for analyzing the technical SEO health of any website, Screaming Frog is the best
    Incentivized
    Read full review
    Return on Investment
    BrightLocal
    • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
    • Reporting is nicely accomplished with their online client report dashboards.
    • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
    Incentivized
    Read full review
    Screaming Frog
    • Increased employee efficiency - We spend many less hours tracking down and reporting simple meta tags.
    • Better Client Servicing - We are able to ensure we have a total look at a client's site before we recommend anything.
    • True Pricing Structure - We are able to more accurately predict how much help a client may need based on factors such as size of site, number of redirects, proper use of meta tags, etc.
    Incentivized
    Read full review
    ScreenShots

    BrightLocal Screenshots

    Screenshot of Location SummaryScreenshot of Local Search Rank CheckerScreenshot of Local Search GridScreenshot of Local Search AuditScreenshot of Google My Business AuditScreenshot of Citation Tracker