What users are saying about
21 Ratings
156 Ratings
21 Ratings
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Score 9 out of 100
156 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100

Likelihood to Recommend

BrightLocal

If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
Gary Shouldis | TrustRadius Reviewer

Screaming Frog

Screaming Frog tracks the crawl level, internal links, outbound links, title tags, and meta descriptions of the pages it crawls. It also adds HTTP status codes, title tag length, meta description length, H1, H2 tags and lengths, and canonical tags. Many of these elements are also broken into their own tabs at the top so that you can easily focus in on problem areas. You can right-click on any URL for many more options. The program is definitely valuable to anyone who is looking to gauge factors regarding SEO. However, if you are not a web designer/admin, you're going to lack an understanding of the information it provides.
Justin Roodman | TrustRadius Reviewer

Feature Rating Comparison

SEO

BrightLocal
6.6
Screaming Frog
7.3
Keyword analysis
BrightLocal
7.0
Screaming Frog
6.4
Backlink management
BrightLocal
4.0
Screaming Frog
6.6
SERP ranking tracking
BrightLocal
7.5
Screaming Frog
8.0
Page grader
BrightLocal
7.5
Screaming Frog
7.0
Competitive analysis
BrightLocal
7.5
Screaming Frog
6.5
Site audit / diagnostics
BrightLocal
9.7
Screaming Frog
9.5
Site recommendations
BrightLocal
6.6
Screaming Frog
7.3
Task management
BrightLocal
3.1
Screaming Frog
7.4

SEO Channels

BrightLocal
8.5
Screaming Frog
7.9
Local SEO
BrightLocal
8.5
Screaming Frog
8.1
Social SEO
BrightLocal
7.9
Screaming Frog
6.7
Mobile SEO
BrightLocal
10.0
Screaming Frog
8.1
Global SEO
BrightLocal
7.7
Screaming Frog
8.6

SEO Platform & Account Management

BrightLocal
9.2
Screaming Frog
8.8
Multi-domain support
BrightLocal
8.5
Screaming Frog
8.8
Integration with web analytics tools
BrightLocal
10.0
Screaming Frog
8.9

Pros

BrightLocal

  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
Sarah Nelson | TrustRadius Reviewer

Screaming Frog

  • Crawling client sites of up to thousands of pages. Gives you almost every tool that you need to do a proper SEO audit.
  • Custom extractions using CSSpath, Xpath, or Regex. I'm not even a techy, but their support section here is a huge help with the provided examples.
  • Customer service and support - Dan is ALWAYS very prompt to respond with helpful answers on Twitter if needed.
Ari Roth | TrustRadius Reviewer

Cons

BrightLocal

  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
Jordan Comstock | TrustRadius Reviewer

Screaming Frog

  • Exporting one report at time to CSV or XSLX can be cumbersome and time consuming.
  • Custom extraction requires pretty in-depth knowledge of RegEx or XPath.
  • Not a very visual tool.
  • Larges sites can take up a tremendous amount of resources (RAM, space, connection).
Anthony Daronzio | TrustRadius Reviewer

Likelihood to Renew

BrightLocal

No score
No answers yet
No answers on this topic

Screaming Frog

Screaming Frog 10.0
Based on 3 answers
The tool has become integrated into our teams daily workings and I have yet to find a tool other than scremaing frog to replicate all of our use cases for it. It's a great tool and we're sticking with it
Anthony Daronzio | TrustRadius Reviewer

Usability

BrightLocal

No score
No answers yet
No answers on this topic

Screaming Frog

Screaming Frog 6.2
Based on 2 answers
Easy for me to use because I have using the product for a long time and understand the ins and outs of it. If I was a newbie, I would be completely lost. It does take some prior knowledge to operate this software and understanding of what a crawl means
Anthony Daronzio | TrustRadius Reviewer

Support Rating

BrightLocal

BrightLocal 7.5
Based on 4 answers
Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
Anonymous | TrustRadius Reviewer

Screaming Frog

Screaming Frog 8.0
Based on 21 answers
Screaming Frog is a relatively primitive system, and doesn't need to be supported by devs or other software. Screaming Frog does interface directly with some programs that are most needed (Google Analytics, Search Console, Page Speed Insights), so that's convenient. It isn't widely supported by other programs, but it also doesn't need to be.
Scott Walker | TrustRadius Reviewer

Implementation Rating

BrightLocal

No score
No answers yet
No answers on this topic

Screaming Frog

Screaming Frog 7.0
Based on 2 answers
If the software was a little easier to use for beginners, there really wouldn't be an issue
Anthony Daronzio | TrustRadius Reviewer

Alternatives Considered

BrightLocal

The price was cheaper at BrightLocal, although I have had to pay extra for things, but I like the flexibility that an al cart type program brings. I would say that Synup is easier to use and much simpler. Yext is more expensive and requires constant enrollment, but maybe the most comprehensive.
Tina Hettich Sorensen | TrustRadius Reviewer

Screaming Frog

Screaming Frog SEO Spider is probably the best non-client facing SEO audit tool in terms of technical SEO. There are other tools on the market that do a more complete job of keyword tracking, competitive analysis, and backlink profiles...however, for analyzing the technical SEO health of any website, Screaming Frog is the best
Scott Richardson | TrustRadius Reviewer

Return on Investment

BrightLocal

  • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
  • Reporting is nicely accomplished with their online client report dashboards.
  • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
Tim Colling | TrustRadius Reviewer

Screaming Frog

  • Increased employee efficiency - We spend many less hours tracking down and reporting simple meta tags.
  • Better Client Servicing - We are able to ensure we have a total look at a client's site before we recommend anything.
  • True Pricing Structure - We are able to more accurately predict how much help a client may need based on factors such as size of site, number of redirects, proper use of meta tags, etc.
Brynna Baldauf | TrustRadius Reviewer

Screenshots

Pricing Details

BrightLocal

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

BrightLocal Editions & Modules

Edition
Single Business$291
Multi Business$491
SEO Pro$791
Just Reviews$81
  1. per month
Additional Pricing Details
BrightLocal offers custom enterprise plans for businesses with more than 100 locations: https://www.brightlocal.com/enterprise-packages/.

Screaming Frog

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Screaming Frog Editions & Modules

Edition
Paid Version$149.001
  1. per year
Additional Pricing Details

Rating Summary

Likelihood to Recommend

BrightLocal
8.5
Screaming Frog
8.9

Likelihood to Renew

BrightLocal
Screaming Frog
10.0

Usability

BrightLocal
Screaming Frog
6.2

Support Rating

BrightLocal
7.5
Screaming Frog
8.0

Implementation Rating

BrightLocal
Screaming Frog
7.0

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